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All about SEO or SFO?
First let's start with definitions: SEO:Search Engine Optimization, SFO: Search Friendly Optimization. These two things are what most webmasters have trouble balancing. These things seem to always be on opposite ends. On one hand you have to make...
SEO EXPERIMENT - The coolest guy on the planet, Mike Filsaime ?
Copyright 2005 MikeFilsaime.com, Inc.
Dear SEO Enthusiast,
There is a reason why this article is called - SEO EXPERIMENT - The coolest guy on the planet, Mike Filsaime ? It is a reality show live internet marketing experimnet and you can...
SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you...
SEO - Yes or No?
Anybody who's anybody online knows exactly what the popular term "SEO" stands for. It is an abbreviation for the hot business of "search engine optimisation". Yeah, that's a mouth full, so now you can see why the letters SEO are far better to use. ...
The SEO Journey:
Working in the fast-paced search engine marketing industry, I have often been faced with the question: “Where exactly does SEO fit into web site development?” The relevance of SEO cannot be overestimated. Increasingly, webmasters and site owners...
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SEO - threading your keywords
Having carefully selected your keyword phrase - now its time to start 'threading' it into your web pages.
A number of years ago - it was simply a matter of entering it into your meta tags under keywords and away you went. Not so anymore!
Search engines providers such as Google are in the business of trying to deliver relevant content to their customers. To that end, for them to be successful, they need to have proprietary algorithms that they use to rank pages for particular search phrases. Those algorithms are continually being revised and are a 'trade secret' of that search engine.
When you optimise a page, really what you are doing is trying to guess how the search engine's algorithm will 'score' your page, and do everything you can do to increase that score. Each search engine is different, and having a page that works well for Google will not necessarily work as well for Yahoo or MSN. What we are going to do is talk about some general optimisation techniques that will help your page relevance, but discussion of full optimisation is much more complex. If you want a detailed review of any of your pages, then contact us and we will be happy to provide one for you.
The HTML page consists of three levels of information.
- Always visible content
- Sometimes visible content
- Never visible content
Visible content consists of items such as page title, headings, page verbiage and hyperlink text.
Sometimes visible content consists of items such as image tags and hyperlink titles.
Never visible content consists of items such as
meta tags.
These days, the search engines are paying much more attention to visible content, than either sometimes visible or invisible. Don't ignore these categories, but spend your time on the visible content for best results.
Page title
This is a key element for most search engines. You should try to ensure that the words contained in your keyphrase are threaded into this page title. Again, remember that this is something that will be viewed on search engine result lists and also in browser windows, so try to make it a good marketing phrase as well. Keep the title relatively short.
Headings
Most search engines consider headings to be more important than plain page text. They also consider H1 headings to be more important than H4 headings. Try to thread your key phrase into a heading somewhere in the page, preferably close to the top. Don't go overboard with this, as the search engines will also be looking at the ratio of heading text to plain text and will most likely penalize you if your whole page is a heading.
Plain text
You need to strike a balance here. It is important that your key phrase is contained in the boy of the plain text of the page, but too much can get you penalized. A reasonably good guideline is to 'thread' it into the content twice or three times. Also remember that this is your marketing copy too, so ensure that the insertion of your key phrase doesn't mess up your copy.
More later......
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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Search Engine Optimization, Google Optimization - SEO Chat |
Search Engine Optimization, Google Optimization - SEO Chat. |
www.seochat.com |
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Search engine optimization - Wikipedia, the free encyclopedia |
Search engine optimization (SEO) is a subset of search engine marketing, and deals with ... The term SEO can also refer to "search engine optimizers", ... |
en.wikipedia.org |
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SEO Home |
Mentor an SEO Scholar! 8/7/2006. Click here to learn more. ... 55 Exchange Place New York, NY 10005 (212) 979-2040 info@seo-usa.org ... |
www.seo-ny.org |
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Webmaster Help Center - What's an SEO? Does Google recommend ... |
Ask your SEO firm if it reports every spam abuse that it finds to Google ... Ethical SEO firms report deceptive sites that violate Google's spam guidelines. ... |
www.google.com |
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Aaron Wall's SEO Book.com |
Aaron Wall offers search engine news, reviews of tools, and an ebook for sale. |
www.seobook.com |
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SEO Today |
Provides articles and information about the search engine optimization and marketing industry. Latest articles can be sent via email. |
www.seotoday.com |
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SEO: See what people are saying right now on Technorati |
See all blog posts tagged with SEO on Technorati. ... This page shows everything that has been tagged with SEO. To contribute to this page include this code ... |
www.technorati.com |
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Seo: See what people are saying right now on Technorati |
See all blog posts tagged with seo on Technorati. ... Professional SEO Marketing Firm www.cherryoneweb.com - Cherryone is a SEO firm that gets results for ... |
www.technorati.com |
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Pages tagged with "seo" on del.icio.us |
秋元@サイボウズラボ・プログラマー・ブログ: あのライバルは SEO で抜けるのか? ... L'aggiornamento di un SEO | Articoli Webmarketing | Webmarketing.HTML.it ... |
del.icio.us |
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Seo Administrator - seo tools, seo software, optimization software ... |
Seo Administrator is an integrated suite of web promotion utilities that cover all aspects of website optimization and promotion. |
www.seoadministrator.com |
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Search Engine Watch: Tips About Internet Search Engines & Search ... |
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
searchenginewatch.com |
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AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
www.addme.com |
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What is SEO? - A Word Definition From the Webopedia Computer ... |
This page describes the term SEO and lists other pages on the Web where you can find additional information. |
www.webopedia.com |
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SEO: Search Engine Optimisation. SEO copyright advice. FREE SEO ... |
Provides free search engine keyword reports for UK websites and strategies for unlisted websites. |
www.ihaveawebsite-nowwhat.co.uk |
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Search Engine Roundtable ::: The Pulse Of The Search Marketing ... |
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... |
www.seroundtable.com |
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Search Engine Optimisation Marketing & Pay per Click Advertising ... |
Offers search engine marketing and paid search engine advertising. Australia. |
www.foundagency.com.au |
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Submit Express - Search Engine Placement, Optimization, SEO Marketing |
Search engine optimization services with guaranteed Top 10 results. Submit your website URL to 40 major search engines for FREE ! |
www.submitexpress.com |
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SEO Analyzer - SEO Tools - Nashville SEO, SEM, Internet Strategy ... |
The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines. |
sitening.com |
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SEO Company For Search Engine Optimization |
Weblinx Limited - SEO Company for UK Search Engine Optimization. |
www.weblinx.biz |
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Matt Cutts: Gadgets, Google, and SEO |
I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
www.mattcutts.com |
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