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12 Things You Really Should Know About SEO
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively...
SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines. If you are selling widgets, then it really won't help you if you get a...
SEO Made Easy - Winning Tactics For Internet Business Success
Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms...
SEO - Natural Linking Strategies
Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to...
The 5 Most Common SEO Mistakes
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of...
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The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. The competition has increased one thousand times over since then, with billions of Web sites existing online now, making for some very stiff competition in the area of Search Engine placement and rankings.
This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply the method of making a Web site "Search Engine friendly", by using methods of enhancement that will increase rankings and placement by placing the Web site higher in the SERPS (Search Engine Results Pages).
Everything from software to increase rankings and placement, to Search Engine Management and Marketing Firms exist, with many online merchants becoming confused about what or "whom" to use and how to effectively use the various services to increase rankings and placement.
The real battle seems to exist between those that favor "Organic SEO" as opposed to those that prefer "Non-Organic SEO". The term "organic" itself is defined by Webster's Dictionary as: instrumental; acting as instruments of nature or of art to a certain destined function or end (Webster's: 1913: 3).
"Organic SEO", also called "Natural SEO", is the most time consuming, and the most tedious method of optimization for placement and rankings. However, it is prone to longevity of results, as it has a focus on content, meta-tag enhancement using proper descriptions, keyword enhanced copy within the appropriate specified densities of the Search Engines, and link exchanges. In addition, keyword dense reports, articles, and other content materials are usually added in a routine fashion to a site to maintain the densities necessary and increase rankings and placement.
"Organic SEO", if done properly in a step-by-step approach, can literally promote increased traffic and rankings for years. It can also contain overall marketing costs, as the use of PPC (Pay Per Click), is not needed as much with this method. The main drawbacks with this type of SEO, however, are the length of time it takes to properly implement all the steps necessary, and the length of time it takes the Search Engines to thoroughly spider and index a site that has implemented "Organic SEO".
"Non-Organic SEO", also called
"Artificial SEO", can take many forms, and can use some "Organic SEO" coupled with other techniques. These techniques can include software generated keyword enhanced pages, some methods of re-directs, whereby traffic is shunted off from other sites, with their permissions, and software generated doorway pages and meta-tag descriptions. There are many different techniques that can be employed including rather controversial ones such as hidden text loaded with keywords, and tiny text.
Overall, "Non-Organic" SEO methods are quite popular, as it is a much quicker means to rankings and placement. Links might be purchased from "link farms" which are simply services that specialize in the promotion of links to others.
Although "Non-Organic SEO" can speed up rankings and placement initially, care needs to be given when using any of these methods. If keyword dense pages are automatically generated en masse, the Search Engines might view large sites, with large numbers of such pages as "Search Engine Spammers" and a risk of being banned does exist. In addition, pages may initially place very high, only to drop lower rather quickly, as the Search Engines still place a great emphasis on good content, which is not usually the focus of the "Non-Organic" type of SEO.
All in all, it really depends upon the overall purpose of a site, and the longevity of results desired by a Web master/site owner. It also depends upon how quickly results and sales are needed. For some seasonal sites, such as holiday-theme sites that only remain up for a few weeks or months, then the quicker method of "Non-Organic SEO" can be quite effective. On the other hand, if a Web master/site owner promotes a product or service to which they are committed for years, or perhaps a lifetime, then "Organic SEO" would definitely be the better choice of optimization method.
No matter which type of SEO methods are chosen or implemented, an ongoing campaign of optimization does need to exist, as the parameters that are used for the rankings and placement by the Search Engines, change frequently, and research into current methods needs to be done routinely.
As the old saying goes, "Different strokes for different folks", really applies to Search Engine Optimization and rankings and placement. The whole Search Engine Optimization process is really more "art than science", and continues to change daily.
Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.
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| Search Engine Optimization, Google Optimization - SEO Chat |
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| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
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