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10 Ways to Make Sure Your SEO Goes Out of its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn’t provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don’t waste your time or the SEO firm’s expertise by arguing about...
eMergent Marketing- Website Conversion, Usability & SEO
eMergent Marketing of Cleveland, Ohio is a bright, young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing has expanded its SEO arsenal by offering Web site usability testing and...
SEO #1: Choosing THE keywords to optimize for
Please read this report entirely, I know it is a lot but EVERY word is essential to ranking well in search engines.
Before you start reading I want YOU to erase EVERYTHING you have learned about search engine optimization. I want YOU to erase...
SEO and Image Optimization
Many people who have been running websites for various reasons try different tactics and techniques to get high rank in search engine results. They buy appropriate domain names, optimize their page names, titles, meta tags, exchange links,...
What Is Good SEO (Search Engine Optimization) - Anyway?
What Is Good SEO (Search Engine Optimization) - Anyway?
By James Doc Lewis
There's been much fuss lately as to the need for Search Engine Optimization of the right kind; some will tell you that to be effective SEO has to be "organic";...
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Why is SEO so expensive?
Why is SEO so expensive?
By Chris Genge
One of the questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't.
SEO is the most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have shown that dollar for dollar, SEO is the best form of advertising... online and offline!
SEO is proactive... the customer is actively looking for the products and services you provide. Traditional advertising is passive... you are hoping to spark someone's interest and get them thinking about buying your products and services.
Compared with other forms of advertising, Internet marketing via SEO is very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine, and even yellow pages ads. If you were to break these costs down on a monthly basis, SEO would probably cost the least and still deliver better results.
To test this, we looked into advertising in a couple of national US magazines as well as newspapers, yellow pages, and radio spots in some major Canadian cities. The following table represents the average cost per month for each.
Advertising Medium---- Audience Reach---- Size, Type, Frequency---- *Cost Per Month
Bus. Magazines (US)--- United States----- 1/3 column, B/W, 1/mth--- $12000
Radio (CAN)----------- Local------------- 30-second, 60-spots/mth-- $6000
Newspapers (CAN)------ Local------------- bus-card size, B/W, 4/mth-$2000-$2500
Yellow Pages (CAN)---- Local------------- bus-card size, B/W------- $180-$365
SEO------------------- World Wide-------- 10-20 Keywords----------- $249-$499
* Guidelines only as actual costs will vary depending on market conditions, geographical location, and your own preferences.
It is difficult to provide precise numbers because there are so many different variables that can come into play. What we tried to do was keep the variables as consistent as possible from one medium to the next. The
ads in the business magazines were the most expensive but they provided the greatest audience reach (next to SEO) and because the size of the ad was larger than the newspaper and yellow pages ad. Radio came in as the next most expensive. We asked to run a 30-second commercial that would be aired 60-times in a month (the recommended number of airings was 100). Newspapers came in third only because the frequency option we selected was one ad appearing once per-week (Saturday issue) and because the size of the ad was fairly small. The yellow pages came in around the same cost as SEO, but what good is a yellow pages ad to an online business? SEO on the other hand, had one of the lowest costs, provided the greatest audience coverage, and with a 24x7 frequency.
Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Because of the variables, your numbers will be different than ours, but when you break them down to measure the overall costs (CPA, ROI)... the majority of you will see that hands down, SEO is the best option.
It doesn't matter what form of advertising you are using... for online success, SEO really is the most cost effective and efficient way to promote your business. That's why SEO is gaining in popularity with everyone from small one-person operations to large, multi-national Fortune 500 companies.
SEO lets you target your message to the right people at exactly the right time... when they are looking to buy... at a fraction of the cost of other advertising media and a better ROI.
About the Author
Chris Genge is the President of 1st on the List Promotion Inc, a website promotion firm that specializes in search engine optimization and pay per click management. Chris writes on current and emerging search engine marketing theories and has been involved in the SEO industry since 1997. He and his team focus on researching and implementing the most effective search engine optimization techniques. To learn more visit http://www.1stonthelist.ca/
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