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Aspiring webmasters want to know, "What makes a website grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about...
Bring Traffic to Your Site with "Co-op Banner Pages"
Why do you have a Web site? To make money, share your views/interests/opinions with the world? Or just spread some joy, kindness or inspiration? Whatever your reason is for your site, you won't realize your goals or dreams if you don't have...
How To Get Free Web Site Traffic
Copyright 2005 East Tech LLC There are many ways to get free web site traffic to your website or business promotion. One of the best ways is the use of free traffic exchanges. These exchanges allow you to submit your website into the...
How To Get Free Website Traffic
Copyright 2005 East Tech LLC A free traffic exchange is one of the best ways for webmasters to get free website traffic to their sites or affiliate marketing campaigns. Free Traffic Exchanges allow you to surf other members websites, and for each...
How to get Website's Ranking Hammered by Google
You keep hearing about how to get better rankings at Google, right? Well, now it's time to hear a few reasons why Google will penalize your site's rankings. Take heed, or your own site may suffer. This list is by no means comprehensive, but I...
 
A Theme-Based Website, Part 1- What Is It?

What is a theme-based website? The wave of the future. The
best way to please increasingly savvy visitors AND search
engines. A theme-based website is a site that is based on
one specific theme or concept. Every page of the site
focuses on a single topic that is related to that theme. For
example, if my theme is Italian cooking, topical pages could
include Italian chefs, Italian ingredients, Italian cooking
methods, Italian cookware, etc. Such a site could easily
grow to a hundred pages, each of which focuses on a
different topic, all of which are related to my theme.

Why would I want a theme-based site?
A theme-based content site is a great vehicle for earning
income as an affiliate. How?

Traffic:
Each topical page is a "keyword focused" content page. In
other words, I build the content of each page based on one
of hundreds of keywords that someone might use to search
for information related to my theme. Taken all together,
my tightly focused, themed site scores well at the engines
for hundreds of related terms. And we all know what that
means - lots and lots of highly targeted traffic!

Presell:
Each topical page is full of valuable content. This content
is used to PRESELL(we all know the importance of preselling,
right?!). My visitors are not searching for sales copy.
They are searching for information. I need to deliver.
Using my Italian cooking example, my page based on the
keyword "Italian chefs" could offer brief biographies of the
top Italian chefs. I could then recommend books by or about
these chefs, providing an in-text link to a book seller.
What else? I could write(or find) articles about olive oil,
Italian ceramic cooking pots, the Chianti region, etc. And
as a good affiliate, I provide in-text links to merchants
selling Italian cookware, imported foods and wines, cooking
lessons in Tuscany(!), etc, etc. Think of the potential.

Consider the advantages the theme-based website has over
mini-sites, which some affiliates use to try to promote
an affiliate program. They may seem easy and cheap, but
mini-sites are not built to do well


at the search
engines and rarely get a directory listing - the two
places my visitors are most likely to look for me! Where
they WILL find my theme-based site. Also, mini-sites are
typically made up of just sales copy. I know my visitors
do not want to be sold. My theme-based site GIVES my
visitors valuable content while preselling. Lastly,
a mini-site is pitching one product. If a visitor doesn't
want that particular product they're gone. My site,
however, offers multiple products or services, any one of
which my visitor may be interested in.

Affiliates will also often use gateway or doorway pages.
These are essentially "trick sites" which may score with the
engines but don't deliver good content and so rarely
result in getting the click through, the sale, or the
repeat visit. Also, tricking the engines is becoming less
effective as the engines become more and more sophisticated.
My theme-based site plays fair with the engines and the
engines love it.

Using a theme-based website I create a WIN-WIN-WIN-WIN
situation. My visitors win because they've found the high-
value information they were looking for. Search engines
win because I've given them a site that will add quality
to their search results. The merchants that I represent
as an affiliate win because I've presold my visitors and
they arrive at the merchants' sites ready to buy. And,
last but not least, I win with growing commissions. Can
you say "super-affiliate"?

Think a theme-based website is for you? Brainstorm ideas to
find your site concept. Everyone has experience, knowledge,
interests or hobbies that could be turned into a theme-based
website. You can start building YOUR web BUSINESS.
Don't have a theme? Check out Part 2 of this series.
Or send me an email. mailto:yourhelpline@mail.com

About the Author

Julie Georg is a consultant to individuals and small
businesses interested in establishing a web presence.
Step-by-step directions for building a theme-based site can
be found in the excellent, free Affiliate Masters course.
Blank email mailto:tamsassist3@sitesell.net

 

AddMe, Search Engine Optimization Submission Free Site Promotion ...
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion.
www.addme.com
 
Promotion World: Free search engine submission and web site promotion
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free!
www.promotionworld.com
 
Free website promotion tutorial - A Promotion Guide
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ...
www.apromotionguide.com
 
Traffic Packages: Website Optimization, Search Engine Submission ...
1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization!
websitesubmit.hypermart.net
 
Search Engine Optimization, Website Submission and Free ...
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ...
www.addpro.com
 
Free Web Submission: Free Search Engine Submission and Site Promotion
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ...
freewebsubmission.com
 
FastSubmit - The Web's free search engine submission & website ...
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ...
www.evrsoft.com
 
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ...
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more!
www.uswebsites.com
 
Search Engine Optimization and Search Engine Marketing
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland.
www.1-hit.com
 
Web Site Promotion Guide
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ...
www.smartwebby.com
 
Web Site Promotion Guide - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
FirstFound UK - search engine consultants
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ...
www.firstfound.co.uk
 
Site Promotion.ca - Website Marketing Resources, Tips and Services ...
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ...
www.sitepromotion.ca
 
IBP: website promotion software, search engine submission software ...
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ...
www.axandra-web-site-promotion-software-tool.com
 
Web Site Promotion, Marketing and Link Popularity
Offers web design plus optimization, submittal, monthly maintenance and link popularity services.
www.1-sun-web-site-promotion.com
 
BigNoseBird.Com's Site Promotion Page
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ...
bignosebird.com
 
Politics and Technology: Site Promotion Checklist
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ...
www.politicsandtechnology.com
 
Dotster : Other Products : Local Site Promotion
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Web marketing Australia
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ...
www.4webmarketing.biz
 
Ranks.nl SEO Consultancy and Web site Promotion Tools
Priority search engine submissions and website promotion tools.
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  • 10 best places to promote your site

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