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How to Build a Business Website
A recent report done by Yankee Group, a Boston-based market research company, states that at the end of 2004 around 34 percent of small and medium sized businesses in North America are selling goods and services on the Internet and another 25...
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Nathan Lynch of (www.SuperAffiliateCash.com) interviews Harvey Segal, owner of "The Ad Tracking Guide" (www.ad-tracking.com) One of the hottest ways to market on the net right now is to create what is called a mini site. Usually one or more...
How to Get Your Site Listed in the Major Search Engines
How to Get Your Site Listed in the Major Search Engines Copyright by Herman Drost Getting your web site listed in the major search engines is an absolute necessity. Why? Because 80% of all people on the Internet use them when searching for...
Is Your Affiliate Website Targeted?
Is Your Affiliate Web Site Targeted? You know the basics of Affiliate Marketing. Create a web site, choose affiliate programs to compliment your site, and then promote. If you start your affiliate marketing business like this, you are missing an...
Website Promotion - The stakes are rising – and so is the cost.
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition. More and more...
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A Theme-Based Website, Part 4- How To Build The Site
In the first three parts of this series, I've shown why I want a theme-based site and how I've prepared (and you can, too!) to make one. I chose a theme and found lots of related keywords. I have ideas for content and found merchants that I want to represent as an affiliate, whose products fit with my content. Now, I'm ready to build my site. It's going to be pretty easy since I have my content and merchants organized by keyword. And I'm keeping these two thing in mind: 1) I want each page to be focused on only one keyword. Remember, I'm doing this to please the search engines, but it also keeps things clear for my visitors. 2) From experience and research, I know it's best to keep things clean and simple. I want a straight forward site that's easy to navigate and with minimal distractions.
I'm going to start with my homepage, which should only tell my visitors what my site is about and how it will benefit THEM. Links to my merchants should NOT appear on the homepage - too soon. My homepage should link to 5-10 "keyword focused" content pages. These pages should offer valuable content and links to my best merchants for my most profitable keywords. Each of these pages can then link to 2-10 other pages. Every page should have a link back to the homepage, but not necessarily to every other page on the site. I need to think about where I want my visitors to go and what I want them to do, which is click through to my merchants, of course!
Ready for construction. Each page will have 1) a TITLE tag, 2) a META keyword tag, 3) a META description tag, 4) header tags(headlines), 5) and the body copy.
My TITLE appears as the link in search engine listings, so it needs to be honest and attractive. I'm going to use the specific keyword for each page in it's title, as well as a general keyword and perhaps synonyms if possible. For my Italian cooking site, for the keyword "lowfat Italian cooking", the page title could be "Lowfat Italian Cooking- Healthful Italian Traditional Cooking, Naturally Lowfat".
My META KEYWORD tag is going to start with my keyword for that page, in this example "lowfat Italian cooking". I'll also add a general keyword or
two, like "cooking" and "lowfat". And perhaps a synonym like "healthful". I don't want to dilute the META tag with too many words.
The META DESCRIPTION tag will be the rest of what the search engines will diplay along with my title. This will also be honest and attractive. I'll state the benefit my page offers, using the specific keyword once or even twice, if possible, and also general keywords and synonyms.
The headlines are more important than my regular body copy, both for the engines and my visitors. And some engines don't use the META description tag to form the second part of their listings. Instead they will usually use my H1 tag (first headline), and the first words in the body copy after that. So, I'll be sure that my headline contains my specific keyword for that page at least once. What I can do here is take my META description tag and chop it into two pieces... part for the headline and part for the opening paragraph of my body copy.
Next, of course, comes my valuable, OVER-delivering, "keyword-focused" body copy. I provide great content that meets the needs of my visitors who have searched for this page's specific keyword. I also work keywords into the copy to please the engines. And I seamlessly work in my recommendations, complete with in-text links to my merchants.
Repeating this process for each page, I build a great site, filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind. Each page is focused on a specific keyword which is closely related to my overall theme, creating a site that the search engines will love. And that will bring me lots of targeted traffic. Well, just as soon as I submit to the engines. I'll cover this, and other ways to promote my site in the 5th and final part of "A Theme-Based Website".
About the Author
Julie Georg is a consultant to individuals and small businesses interested in establishing a web presence. She offers assistance at.. mailto:yourhelpline@mail.com Step-by-step directions for building a theme-based site can be found in the excellent, free Affiliate Masters course. Blank email mailto:tamsassist3@sitesell.net
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