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Aspiring Webmasters Want To Know, "What Makes A Website Grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with...
Create Your Site Around the Buying Process
The worst thing you can do to yourself is having a website where your own visitors struggle with navigating around your site just to purchase an item or a service from you. This usually happens when you don’t have the appropriate information or...
Evaulating Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site...
Good Website Content, to survive your web site needs lots of it
Do you ever ask yourself if Affiliate Marketing is really what it's cracked up to be? Can many of you, of us, make serious money selling other peoples' products? Or is it only a few big guns that have the right to succeed! At the beginning I was...
How to Drive More Targeted Traffic and Sales than Mini-Sites and Gateway-Pages Combined – Anytime
Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.
Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo,...
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Basic Website Promotion for the Novice
Basic Website Promotion for the Novice, by Brian @ RankAdvance
Many website owners & smaller internet businesses simply cannot afford to hire a specialized web marketing / promotion firm to properly market their site for them. [link] This is not the end of the world for them - there are other possibilities, many of them free and only acquiring a bit of your time. Basic website promotion requires very little skill, rather just a few pointers of what needs to be done !
Let's say your site is ready to be seen on the www. You have done all the necessary things to optimize your site to a decent degree, ie. good title tags, description & keyword tags, plus have enough related content. The links between pages are all there, and you have a proper site map.
This will now be the very first time you market your site on the www. We assume that your site doesn't appear on any search engine, nor have any other link (direct or indirect) to it.
Step 1 : Submitting to Major Directories & Search Engines
This is a logical step, and one that can take lots of time, especially if you do manual submitting. It can take many weeks, sometimes months before a search engine will visit and index your site. There is also a risk that your site might not even be indexed.
There is a shortcut that we can recommend. Ask a friend or acquaintance with a website already indexed by the major search engines (Google, Yahoo, MSN, etc.) to place a temporary link on their site to your "new website". This will ensure a much faster inclusion in the search engines, and when the search engines visit your friend's site again, your site will be "seen", the link followed, and your site
indexed. Your link can now be removed from the friend's site, except of cause if it's a related site to yours (an added bonus as you will have incoming link number one to your site).
Some directories ask a fee for inclusion. If you can afford a few, we highly recommend it, as this will count big time towards your search engine rankings. Be careful not to submit you site to insignificant, low traffic directories - go for the big ones. A proper internet search will put you on the track of the better ones.
Step 2 : Acquiring relevant links to your site
In essence this boils down to establishing better reciprocal links. You will do this over a period of weeks, months and even years. Put an amount of time every week aside for this purpose. It will be a very good investment in the end ! This long term link-acquiring program will eventually yield dividends. The trick lies in finding sites related to yours, but not directly in competition with your site or target audience.
You will need to "show cause" to the other site owner why it's advantageous to link to yours. Start by compiling a curtious email link request message that you can use over and over. Make the message personal by addressing it to a specific person whenever possible. Remember, the more relevant links pointing towards your site, the higher your search engine rankings will be. Coupled to good related content, it will not surprise me if you eventually reach a number 1 position on a major search engine for more than one keyword phrase !!
About the Author
Brian is a freelance writer, website marketing expert & webmaster of 3 websites, including Rank Advance : http://www.rankadvance.com
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