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Auto-Pilot Link Building Strategy for Content-Sites
OK, this is what I consider a very effective method to get people to link to you without you having to ask them to do so. The best part is that, people will link to you for your most targeted keyword. I happen to discover this method after seeing...
Avoid Being Scammed by Website Traffic Retailers
QUIT WASTING YOUR MONEY ON FUTILE
WEBSITE TRAFFIC SCAMS!
A Free Report On How To Avoid Getting Ripped Off And How To Get Real Highly Targeted Website Traffic At Little Or No Cost!
I was once just like you, searching endlessly for that...
Opposite ends of the Spectrum: Two Ways to use Google
‘Search engine optimization’ is the term of the day. Everyone knows that if you’ve got a website, you want it listed high in the search engines. And nowadays, thanks to pay-per-click advertising on Google, you can get your site listed high in...
PC Doctor+ Guide 20 How To Make Money From Your Web Site (Part 3) Affiliates
How To Make Money from Your Website (3) Let's deal now with Affiliate advertisements. What Is An Affiliate Program? In part 1, we discussed how a web site that is popular and has lots of visitors has an important asset - the attention of...
Where on Earth is your Website?
Where on Earth is your Web Site? by Robert K. McCourty You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Everyone is...
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Boost Your Website With Expert Content
The word has gotten out on website content.
It has never really been a big secret, really: the only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you. Website sales only come from repeat visitors and user loyalty.
A business built on expertise must be represented by content - articles, columns, white papers, guides - that meets the most discriminating needs. With your reputation at stake, follow these guidelines for producing the website content that will bring your web visitors back, time and again:
Make it expert. Your clients come to you because they value your expertise, skill and taste; your website content is a reflection of your word, a continuation of the professional client relationship. Never host material from a source that you can't personally vouch for, or to whom you wouldn't refer clients. Assume personal responsibility for every byline on your website.
Make it relevant and objective. Build content that people will trust - unbiased material that directly involves your clients and their needs. Don't roll sales pitches into your articles. Be an advocate for your clients and their interests, and use that awareness to inform the subject matter you include on your website.
Make it timely and researched. Information seekers hit the Web to find the latest, most specific answers to their questions. Don't post outdated or generic content. Make your content rich in accurate information, timely in scope, and
authentically useful to Web users.
Make it unique. Website content that can easily be found elsewhere is worse than useless, because it makes your business appear commoditized. Don't recite the same tired advice being given by all your competitors - host unique and specific material on subjects not being covered anywhere else on the Web. Use your background. Demonstrate that your practice is one of a kind, by hosting information that only you can provide.
Make it well written. Your expert credibility can quickly be damaged by poor writing. Be aware of professional writing and publishing standards (found in the Chicago Manual of Style, available in any bookstore), and follow them. Hire a ghostwriter or professional editor if necessary to help make sure that your copy is clean and elegant. Never host any material that calls into question your intelligence or literacy.
A website can build or destroy an expert reputation; the deciding factor is content quality. With the sheer amount of useless, outdated, poorly written material on the Web today, the average Web user is almost desperate for information that can be relied upon.
Create an online resource that your clients value, and they will keep coming back - building your credibility, refining your market, and increasing your income.
About the Author
Robert Warren (www.rswarren.com) is a freelance copywriter in the Orlando, Florida area, specializing in providing for the marketing and communications needs of the independent professional private practice.
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