|
6 Reasons Why A Website Is Crucial To Your Business
Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!
Why is having a website such a big deal?...
CHOOSING PRODUCTS FOR YOUR WEBSITE
In determining what to sell on your website, you have several options and their variations available to you. You could sell your own product, or you could sell someone else's product. You could sell just one product, or you could sell many. Each of...
Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful. The...
How to get directories to submit your site - with this 5 steps guide!
How to get directories to submit your site - with this 5 steps guide! So you have completed that new site and want to start your site promotion campaign by getting listed in some directories? Well,definitely a good idea, because those directories...
How to Optimize Your Website for Both Google & Inktomi
The search engine environment continues to evolve rapidly, easily outpacing the ability of consumers and SEO practitioners to quickly adapt to the new landscape. With the ascension of Inktomi to the level of importance that until recently was held...
|
|
| |
|
|
|
|
|
|
Create Your Site Around the Buying Process
The worst thing you can do to yourself is having a website where your own visitors struggle with navigating around your site just to purchase an item or a service from you. This usually happens when you don’t have the appropriate information or tools to allow your visitors to buy something online with ease. As a website owner, you are responsible for anticipating any type of difficulties your visitors will encounter when they are on your site. A good place to start would be by visiting other sites and see how they set up their buying procedures; find ones that you really like and transform it into yours. Visitors want to be in and out when they purchase something and if it takes too long or your instructions are not clear in what needs to be done to complete a simple process, you’ve lost those visitors.
To create an optimum site that revolves around the ‘buying process’, take heed of these series of questions and concerns to make sure that you’ve covered all the bases possible to have a top notch ‘check out’ feature on your website.
How long will it take to ship your products or a service to be implemented? Do you offer a rush delivery?
What are your shipping or service fees as well as tax or surcharge costs? All sites should always have these numbers listed since no one likes to be surprised with additional fees or costs. Make these numbers available immediately and don’t give this information at the very end of the check out process since they may get discouraged and cancel out the order.
Detailed description of the product or service in question should be provided. Let your visitors know what is entailed and what it includes. Make it very clear on exactly what your visitors will be receiving from you.
Do you offer dimensions or sizes to describe the products? Many people are easily fooled by pictures they see on the web and since you can’t physically see or touch what you’re about to buy, it helps when you give an accurate dimensions of what the product is.
Many websites have jumped on the bandwagon of giving their visitors the option of clicking on a button to see a larger description of a picture. An example of this would be “Click to Enlarge Picture”. This feature is greatly used and appreciated by visitors since it assures them that the product in question will be worth the purchase. This is a huge factor for visitors in their buying process.
The more features you have on your ‘check out’ process; always provide simple details in how to move forward in the buying process. Don’t assume the visitors will know or figure it out. They don’t want to figure it out and work hard to buy something. Just provide simple, accessible instructions for anything even remotely challenging.
How do I know I’m going to be satisfied with this product when it arrives at my door? Offer a guarantee and include testimonials liberally and write in layman terms that make visitors comfortable about your products or services.
What if you’re
not satisfied with the product? How do you return it without difficulties? Make sure you have a refund/return policy and that you want your visitors to return products easily. Don’t make it complicated or restrictive for your visitors since they won’t return to buy anything else from you in the future.
Where did I make the mistake? It keeps telling me that I omitted important information and won’t let me proceed to the next frame in the ordering process. Been there once too many times and guess what I did? I gave up ordering. When visitors fill out forms or are required to input information, sometimes it gets overlooked or omitted by mistake. You should try to anticipate as many of these simple mistakes as possible and design your site to minimize the occurrence. In all honesty, visitors will make mistakes even if the site is designed specifically to meet the needs of the visitors, so do the best you can to keep those mistakes at a minimum. You can have a feature where it tells the visitor exactly where the information is lacking so they don’t have to go through the entire form to look for what they forgot to type in.
Keep it short and quick. I’m finding that many website owners are now offering two types of check out options. One is the regular check out and the other is a ‘Speedy Checkout’. This is a nice feature to have if you’re just either a one time customer buying on a whim, or even repeat customer where your information is stored within their database making it easy and quick for you to place orders within that website at any given time. A good rule of thumb—make the buying process only a two-frame process if possible and the third would be the final page with the payment method and a receipt of the order. If you make your visitors fill out 5 pages before they order something, they’re going to be annoyed rather quickly and give up.
Payment method options should be attractive and allow the visitors the choice in how they want to pay. Provide as many credit card options as well as the use of a debit card; also to pay by check where the funds are electronically withdrawn from that visitor’s checking account. If you only let credit card holders the opportunity to buy from your site, you’re truly missing out on another group of consumers that rather pay through methods where they actually have the funds. Why deny non credit card holders the privilege of buying from you? If you do, they will seek out your competitors that offer that feature for them.
About the Author
http://www.emarketinganswers.com is dedicated to providing free emarketing resources and online promotion tools.
Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketingAnswers.com with a broad knowledge of topics covering Internet marketing and communication strategies for small business owners. You are free to reprint this article in your web site, newsletter, e-zine or ebook. However, please keep the author’s section at the bottom of the article as is.
|
|
|
|
|
| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
|
| Promotion World: Free search engine submission and web site promotion |
| Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free! |
| www.promotionworld.com |
|
| Free website promotion tutorial - A Promotion Guide |
| *Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ... |
| www.apromotionguide.com |
|
| Traffic Packages: Website Optimization, Search Engine Submission ... |
| 1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization! |
| websitesubmit.hypermart.net |
|
| Search Engine Optimization, Website Submission and Free ... |
| We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ... |
| www.addpro.com |
|
| Free Web Submission: Free Search Engine Submission and Site Promotion |
| Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ... |
| freewebsubmission.com |
|
| FastSubmit - The Web's free search engine submission & website ... |
| web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ... |
| www.evrsoft.com |
|
| @Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ... |
| FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more! |
| www.uswebsites.com |
|
| Search Engine Optimization and Search Engine Marketing |
| Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland. |
| www.1-hit.com |
|
| Web Site Promotion Guide |
| The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ... |
| www.smartwebby.com |
|
| Web Site Promotion Guide - Web Developer's Journal |
| Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
| www.webdevelopersjournal.com |
|
| FirstFound UK - search engine consultants |
| UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ... |
| www.firstfound.co.uk |
|
| Site Promotion.ca - Website Marketing Resources, Tips and Services ... |
| Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ... |
| www.sitepromotion.ca |
|
| IBP: website promotion software, search engine submission software ... |
| IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ... |
| www.axandra-web-site-promotion-software-tool.com |
|
| Web Site Promotion, Marketing and Link Popularity |
| Offers web design plus optimization, submittal, monthly maintenance and link popularity services. |
| www.1-sun-web-site-promotion.com |
|
| BigNoseBird.Com's Site Promotion Page |
| How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ... |
| bignosebird.com |
|
| Politics and Technology: Site Promotion Checklist |
| Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ... |
| www.politicsandtechnology.com |
|
| Dotster : Other Products : Local Site Promotion |
| Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ... |
| www.dotster.com |
|
| Web marketing Australia |
| Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ... |
| www.4webmarketing.biz |
|
| Ranks.nl SEO Consultancy and Web site Promotion Tools |
| Priority search engine submissions and website promotion tools. |
| www.ranks.nl |
|