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Creating Your Website's Promotional Strategy

Creating a successful Internet presence involves much more than
designing a great web site or having the "perfect" product. Listing
your website with the Search Engines is your first step, however,
you must not solely depend upon the Search Engines to bring
you traffic. You must design a complete promotional strategy and
work it every day.

A good way to organize your promotions is to set up a webpage,
for your personal use, that will contain your complete strategy.
This page should be stored on your hard drive and not uploaded
to your server. Your page should contain four sections.

- Daily Promotions
- Weekly Promotions
- Monthly Promotions
- Miscellaneous Promotions

Each of these four sections should contain the appropriate
information for each of your promotional resources such as,
website name, user ID, password (if applicable) and hyperlinked
web addresses for each website you plan to use for your
promotions. This will enable you to open your webpage each
day and visit each daily promotional link you have listed.

Your daily promotions should include posting your ads to a list
of free classified ad and free for all sites. In addition, visit some
popular discussion boards. Although you may not advertise on
discussion boards, you can include your signature file with your
post.

There are several websites that will enable you to submit your
classified ads and links to an entire network of sites with just
one form. Here is a list of resources to get you started:

Yahoo Classifieds
http://classifieds.yahoo.com/

AdlandPro Networked Classifieds 5000+
http://www.web-source.net/adlandpro.htm

Web Sitings Networked Classifieds 40,000+
http://www.websitings.com/classads/sites/source.htm

Epage Networked Classifieds 16,000+
http://www.web-source.net/classifieds.htm

SmallBizFFA 35,000+
http://www.smallbizffa.net/ffa.pl?35984

FFA Network 10,000+
http://www.ffanet.com/submit.htm

Free Submission 9,500+
http://hbb.nu/freesubmit/

MGA web 5,000+
http://www.mgaweb.com/submit/mgacat.asp

Link Place 3,000+
http://www.linkplace.com/

Link Station 8,000+
http://global.gr/mtools/linkstation/

USubmit 9,500+
http://www.usubmit.com/

Wizard 8,000+
http://wizardsoftheweb.com/partners/wizard/links.shtml

URL Submitter 183,500+
http://urlsubmitter.com/url.shtml

For a complete listing of some of the top discussion boards, visit:

http://www.web-source.net/web/Discussion_Forums/

Your weekly promotions should consist of placing a paid ezine
advertisement and/or arranging ad swaps with fellow publishers.
Visit the Free Directory of Ezines for all the information you'll
need to place and/or swap ads with over 700 ezines.
http://www.netmastersolutions.com/

To organize your ad placements and swaps, place the
publication names, publisher names, ad dates and hyperlinked
web addresses within your weekly promotions list.

Your monthly promotions should include writing an article in the
area of your expertise, Search Engine submissions, promotional
exchanges with similar websites and offline promotions.

Writing Articles:

Writing articles that may be freely published with your bylines
is one of the best promotional methods online. Your article may
be published in hundreds of ezines, on websites or even in
magazines. To learn more about writing articles for publication,
read the article entitled, "Write For Publicity."
http://www.web-source.net/art13.htm

To organize your monthly promotions, place the names and
hyperlinked web addresses for each of your promotional
resources within your monthly promotions section.

Article Announcement Lists:

Article Announce
Subscribe: mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm

PublishInYours
Subscribe: mailto:PublishInYours-subscribe@egroups.com
http://www.egroups.com/group/PublishInYours

Articles Archive
Subscribe:


mailto:articles_archives-subscribe@egroups.com
http://www.egroups.com/group/articles_archives

Free Content
Subscribe: mailto:Free-Content-subscribe@egroups.com
http://www.egroups.com/group/Free-Content


Article Submission Sites:

ideaMarketers - http://www.ideamarketers.com/

Free Content - http://www.certificate.net/wwio/ideas.shtml

Ezine Articles - http://www.ezinearticles.com/add_url.htm


Search Engines:

Yahoo - http://www.yahoo.com/

AltaVista - http://www.altavista.com/av/content/addurl.htm/

Hotbot - http://www.hotbot.com/addurl.asp/

Lycos - http://www.lycos.com/addasite.html/

Excite - http://www.excite.com/info/add_url/

InfoSeek - http://infoseek.go.com/AddUrl?pg=SubmitUrl.html/

WebCrawler - http://www.webcrawler.com/info/add_url/

NorthernLight - http://www.northernlight.com/docs/regurl_help.html/

Promotional Exchanges:

To set up some promotional exchanges with similar websites,
visit a Search Engine and type in a keyword that best describes
your website. Visit some websites that are similar to yours, but
not in competition. Contact the webmaster to discuss your
promotional exchange. This may be a link exchange, joint
venture, or whatever you both decide.

Your miscellaneous promotions will include; running a press
release, joining traffic generating programs, buying promotional
products and advertising in newspapers, magazines, etc.

Press Release:

CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html

Gebbie Press provides over 10,000 links to print and electronic
media on the Internet.
http://www.gebbieinc.com/

Dr. Kevin Nunley will write your press release and send it to
5,000 media.
http://coldfusion.affiliateshop.com/Link3.cfm?AID=004436

Gap Enterprises will enable you to send your press release to
over 7,600 media. You write your press release or they'll write
it for you.
http://www.gapent.com/pr/

Traffic Generating Programs:

Join some traffic generating programs to build a network of
websites all linking to your website.
http://www.web-source.net/web/Mega_Traffic_Generators/

Promotional Products:

IDit Plates - Put your web address on your vehicle. IDit Plates
are a great way to continuously promote your web site. They
look like chrome and blend in well with your vehicle.
http://www.iditplates.net/new/2711/index.html

Magnetic Signs - Full size magnetic signs for your vehicle. Get
a customized sign that magnetically adheres to each side of
your vehicle, advertising your website.
http://www.magneticsigns.com/

iPrint - Professional printing over the Internet.
http://www.iprint.com/cgi-shl/index.cgi?shop=5072

PromoCity - Add your logo to any of over 500 promotional items.
http://www.promocity.com/

Offline Promotions:

Place ads in newspapers, magazines, on the radio, TV, etc.,
Visit these links for complete listings:

NewsDirectory Newspapers
http://www.ecola.com/news/press/

Newspapers Online
http://www.newspapers.com/

Commercial Magazine Publishers
http://www.writelinks.com/resources/pub/Pubs-mags.htm

Once you've created your promotional webpage, open it up in
your browser and add it to your favorite places or bookmark it
for easy daily access. Set up a specific day for your weekly
and monthly promotions and perform your miscellaneous
promotions as needed.

Once you've implemented your promotional strategy and
continuously work it each day, you'll be amazed with the results
of your efforts. Consistency will be the key to driving massive
traffic to your site.

About the Author

Shelley Lowery is the moderator of Article Announce Writer
and Publisher Exchange - An article announcement list
providing free content to hundreds of ezines, newsletters,
magazines and web sites. Writers announce your articles free.
Subscribe: mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm

 

AddMe, Search Engine Optimization Submission Free Site Promotion ...
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion.
www.addme.com
 
Promotion World: Free search engine submission and web site promotion
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free!
www.promotionworld.com
 
Free website promotion tutorial - A Promotion Guide
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ...
www.apromotionguide.com
 
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1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization!
websitesubmit.hypermart.net
 
Search Engine Optimization, Website Submission and Free ...
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ...
www.addpro.com
 
Free Web Submission: Free Search Engine Submission and Site Promotion
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ...
freewebsubmission.com
 
FastSubmit - The Web's free search engine submission & website ...
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ...
www.evrsoft.com
 
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ...
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more!
www.uswebsites.com
 
Search Engine Optimization and Search Engine Marketing
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland.
www.1-hit.com
 
Web Site Promotion Guide
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ...
www.smartwebby.com
 
Web Site Promotion Guide - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
FirstFound UK - search engine consultants
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ...
www.firstfound.co.uk
 
Site Promotion.ca - Website Marketing Resources, Tips and Services ...
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ...
www.sitepromotion.ca
 
IBP: website promotion software, search engine submission software ...
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ...
www.axandra-web-site-promotion-software-tool.com
 
Web Site Promotion, Marketing and Link Popularity
Offers web design plus optimization, submittal, monthly maintenance and link popularity services.
www.1-sun-web-site-promotion.com
 
BigNoseBird.Com's Site Promotion Page
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ...
bignosebird.com
 
Politics and Technology: Site Promotion Checklist
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ...
www.politicsandtechnology.com
 
Dotster : Other Products : Local Site Promotion
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ...
www.dotster.com
 
Web marketing Australia
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ...
www.4webmarketing.biz
 
Ranks.nl SEO Consultancy and Web site Promotion Tools
Priority search engine submissions and website promotion tools.
www.ranks.nl
 
 

 
Content Menu
  • 10 best places to promote your site

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