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10 Best Ways to Promote your Site
1. Trade links with other web sites. Go to a search engine and type in words from your keyword list. This way you can find other sites in your target area. Go to each site and find out if the site would complement your site. Send the owner of the...
Free Website Promotion Guide - Website Promotion Mistakes
When webmasters have created their final master piece, their next step is to promote, promote and promote. This is a vital step in survival of your website and will increase your sales and visitors. Many webmasters, especially beginners, gets so...
How to Build A Niche Web Site in 9 Simple Steps
Maybe you’ve been wondering how to go about setting up a niche web site. Well, here’s a quick little article that will show you how to create your very own affiliate web site. Please note: this is the cheat sheet version. There is a lot more...
How to create your web site marketing plan
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your...
Why A Website is Very Important to Your Business
Why A Website is Very Important to Your Business
A website offers many benefits for your business.
Benefit #1:
Allows you to showcase your unique personality and add your special touch to a program.
Let's say you're promoting a SUPER DUPER...
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Driving Traffic to a Crafters Web Site
Ok. So you’ve got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and still nothing. Then, you start checking your competitors sites, and look at how many you have to compete against. It just makes you want to scream. Now it’s time to get some of the world to look at your site. There are plenty of Internet shoppers to go around.
We all know people love getting freebies. I do, I know that. Now you could put some kind of promotion on your site but it still will not drive them there why, because they do not know about your site. My suggestion would be to do a sweepstake. Now I know, we don’t like giving things away for free but it will attract visitors and that is what you are looking for isn’t it? It does not have to be anything expensive, believe me people are drawn to just about anything just so it is free. Find something you think you can part with. Try one of your less expensive items and put it on a sweepstakes website. These sites are totally free to the person hosting the sweep and you decide the rules. 10 days, 30 days, over 18yrs etc…
Remember draw them to your web site. When you fill out your form for the sweep, don’t just say “Send and email and the winner will be drawn at random” Make them be redirected to your site, and then at that page in your site you can have a link to your email.
Now before you do that make sure your site is ready. Pick your item that you will be doing a sweep with. If that is the only one in stock, PLEASE make sure you
take it off the catalog page. You don’t want to have the item in both the catalog and sweep and find out one day low and behold someone else wants to buy that item and unless you can make another one in record time it’s not very good customer service. The next thing is to make a page on your site just for the sweep item. Remember again; draw them to your site.
Set up a contest page. Make sure in that page you have a picture of the item and your rules of the contest as discussed earlier. Don’t forget to put a link to your email, sweepers do not want to go hunting around your website to look for a contact page. If you have any other specials running, (example) 25% off your first order, or free shipping, try to include that in your contest page so they are aware you have specials running on stocked items. If they like your item and realize there are other specials they might want to shop while they are there.
Now find some system that will work for you on how you will handle the emails coming in. Can your server handle 500 emails? If not, maybe you should print or write down all the names every other day or so, that way it won’t take much of your time each day.
All depending on the time of year (Christmas is best of course) and how long you host the sweep will depend on how many people will visit. I really don’t suggest a sweep longer than 30 days.
Good Luck! Happy Sweeping! And many sales to come.
About the Author
Stained Glass Crafter Marie Sylvester is author of this newsletter and can be reached for comment at marie@enchantedstainedglassart.com or by visiting her website at www.enchantedstainedglassart.com
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