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How To Build Website - Seven Steps For Building Optimized Websites For Affiliate Programs.
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Evaluating your Web Site Performance

Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals.

If you don't know what you want your site to
accomplish, it will most likely fail to accomplish
anything.

Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.

If you expect your site to stimulate some form of action,
whether it is visitors filling out a form so a
representative can contact them, or purchasing a product,
there are steps you can take to insure that your website is
functioning at peak efficiency. One of the first indicators
of how well your site is working for you is finding out the
number of visitors in a given period of time. A good
baseline measurement is a month in which you haven't been
doing any unusual offline promotional activities.

However, just because hoards of people have passed through
your gates does not mean your site is successful. Usually,
you want those visitors to actually do something there. It
is equally important to monitor the number of visitors to
your site who made a purchase. This figure is called the
site conversion rate, and it is an essential element of the
efficacy of your website.

To find the site conversion rate, take the number of
visitors per month and figure out the percentage of them
that actually performed the action your site is set up for.

For example, if you had 2,000 hits to your site, but only
25 of them purchased your product, your site conversion
rate equals 1.25%. To get this figure, take your number of
visitors and divide that figure by the number of visitors
who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a
form, make sure to then figure out what the difference is
between your site conversion rate and your sales conversion
rate.

This is because not everyone who fills out your form
will actually become your customer. However, whether your
site is set-up to sell a service or product, or to get the
visitor to fill out a form, the site conversion rate will
measure the success or failure of your website whenever you
make changes to the site.

You may find that you need to implement some additional
marketing strategies if you find that traffic to your site
is extremely low. There are several effective methods to
improve the flow of traffic to your website, particularly
launching a search engine optimization campaign.


This
campaign is targeted at increasing your position in search
engine results so that consumers can find your pages faster
and easier.

You can either research the steps you need to
take to improve your search engine rankings, or employ a
search engine optimization company to do the work for you.

In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular
monitoring and adjusting of your efforts to maintain high
positions.

Another factor to examine is how easy it is for a visitor
to your website to accomplish the action the site is set-up
for.

For example, if your goal is for the visitor to fill
out a form, is this form easily accessible, or does the
visitor have to go through four levels to get to it? If
it's too difficult to get to, the customer may just throw
in the towel and move on to another site. Make sure your
buttons are highly visible, and the path to your form or
ordering page quickly accessible.

Finally, have a professional evaluate the copy on your
website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be
specifically geared to your online campaign and not just a
cut and paste job from your company brochure. The right
copy can make the difference between profit and loss in
your online campaign.

===

Helene Malmsio has been a successful business
entrepreneur for nearly 30 years and has been operating
Strategic Services group of Companies since 1987.

For more information on creating profitable websites and to
download your free book, go to
http://www.make-your-own-web-site-fast.com
Article reprinted with permission from Strategic Services. All rights reserved.

Article reprint requirements:
. You may reprint this article, electronically in free-only
publications in it's entirety in an Ezine, blog or web site.
. You may not use this article for commercial purposes
without our written consent.
. You may not use this article in Unsolicited Commercial Email.
. Whenever this article is used, it must include the
authors byline with an active link back to our web site.

About the Author

Helene Malmsio has been a successful business
entrepreneur for nearly 30 years and has been operating
Strategic Services group of Companies since 1987.

For more information on creating profitable websites and to
download your free book, go to
http://www.make-your-own-web-site-fast.com

 

AddMe, Search Engine Optimization Submission Free Site Promotion ...
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion.
www.addme.com
 
Promotion World: Free search engine submission and web site promotion
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free!
www.promotionworld.com
 
Free website promotion tutorial - A Promotion Guide
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ...
www.apromotionguide.com
 
Traffic Packages: Website Optimization, Search Engine Submission ...
1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization!
websitesubmit.hypermart.net
 
Search Engine Optimization, Website Submission and Free ...
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ...
www.addpro.com
 
Free Web Submission: Free Search Engine Submission and Site Promotion
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ...
freewebsubmission.com
 
FastSubmit - The Web's free search engine submission & website ...
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ...
www.evrsoft.com
 
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ...
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more!
www.uswebsites.com
 
Search Engine Optimization and Search Engine Marketing
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland.
www.1-hit.com
 
Web Site Promotion Guide
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ...
www.smartwebby.com
 
Web Site Promotion Guide - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
FirstFound UK - search engine consultants
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ...
www.firstfound.co.uk
 
Site Promotion.ca - Website Marketing Resources, Tips and Services ...
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ...
www.sitepromotion.ca
 
IBP: website promotion software, search engine submission software ...
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ...
www.axandra-web-site-promotion-software-tool.com
 
Web Site Promotion, Marketing and Link Popularity
Offers web design plus optimization, submittal, monthly maintenance and link popularity services.
www.1-sun-web-site-promotion.com
 
BigNoseBird.Com's Site Promotion Page
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ...
bignosebird.com
 
Politics and Technology: Site Promotion Checklist
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ...
www.politicsandtechnology.com
 
Dotster : Other Products : Local Site Promotion
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ...
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Web marketing Australia
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ...
www.4webmarketing.biz
 
Ranks.nl SEO Consultancy and Web site Promotion Tools
Priority search engine submissions and website promotion tools.
www.ranks.nl
 
 

 
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