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25 Ways To Promote Your Site Online And Off
Offline Promotions 1.Always include your URL on all company letterhead, business cards, signage and paper advertisements such as flyers or newspapers ads. 2.Using uniforms with your corporate slogan can we a walking reminder to all your customers...
5 Cheap Ways to Promote Your Website Offline
Copyright 2005 Kurma Group We get so caught up with internet marketing and “web building” that most of us tend to forget the “olden days” of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions! Why is it...
5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They’ve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their...
How to promote your site and also make it sticky
If you have just designed your own site, then you have probably already realised how hard it is to get visitors to it. You are probably also finding that once you get visitors to your site, you are then having problems in making them return back to...
Top 10 Reasons Your Business Needs A Website
Top 10 Reasons Your Business Needs A Website By Jeff Schuman Copyright © 2003 http://www.sites-plus.com http://www.team-schuman.com With the rapid changing climate of the small business world you have to be more forward thinking than ever just to...
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Everything Needed To Optimize Your Web Site
Web Marketing Series
Even the most talented writer can't create copy that optimizes
your business' ability to maximize results, be it lead or sales
generation, unless he has 'the facts.' By providing your
copywriter with all essential and necessary information related
to your web site promotion you serve as the foundation for the
powerful persuasive copy that compels customers to queue up to
the window, money in hand. Below is a simple checklist of sorts
to help you 'cover all the bases' for your writing staff.
Four-step procedure for getting the information
1. Gather all previously published material on the product a.
Past promotions - both successful and unsuccessful
b. Tear sheets of previous ads
c. Brochures
d. Catalogs
e. Article reprints
f. Technical papers
g. Copies of speeches
h. Press kits
i. 'Swipe files' of competitors' ads and literature
j. Customer service correspondence
If product is new:
l. Internal memos
m. Letters of technical information
n. Product specifications
o. Engineering drawings
p. Business and marketing plans
q. Reports
r. Proposals
2. Product questions to answer
a. Features and benefits?
b. Most important benefit?
c. How different from the competition (e.g. exclusive features,
better features)
d. If not different from competition, what attributes haven't
been stressed by competitors?
e. What technologies does the product compete against?
f. Applications of the product?
g. What industries can use the product?
h. What problems does the product solve in the marketplace?
i. How does the product wok?
j. How reliable, efficient, economical is the product?
k. Who has bought it and what have they said about it?
l. What materials, sizes and models is it available in?
m. How quickly does the manufacturer deliver?
n. What service and support does manufacturer offer?
o. Is the product guaranteed?
3. Target audience questions to answer.
a. Who will buy (i.e. what market is it sold to)?
b. Customer's main concern (i.e. Price, Delivery, Performance,
Reliability, Service maintenance)?
c. Character of the buyer?
d. What motivates the buyer?
e. How many different buying influences must the copy appeal to?
4. Promotion objective
a. Generate inquiries?
b. Generate sales?
c. Answer inquiries?
d. Qualify prospects?
e. Transmit product information?
f. Build brand recognition?
g. Build company image?
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and
publisher with http://www.optimalwebservices.com - a Web
resource firm in North Easton, Massachusetts, offering free
advice and information for web-based small businesses
entrepreneurs.
To read other articles by Alan, click
http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business'
ezine, click http://www.optimalwebservices.com/
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