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Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to...
Forum Essentials: Dress Up Your Site For The Holidays
If you manage a message board community, a key to your site's success is the lively banter between members. Without conversation, your site will quickly die off. You can't police your forum and respond to every post, but there are a few things you...
Free tips to promote your website without it costing you a penny
Author S D Hill www.stuttering-help.co.uk www.lasik-laser-surgery.co.uk www.stutter-stuttering.com www.gain-confidence.co.uk The cheapest way to promote your website. Everyone would like an increase in traffic to their website or an increase in...
Raise Your Website Traffic with RSS - Blogs and YAHOO! Part 1.
It is the trend du jour. They are the subject of pundit press, guru glare, and is ready for mainstream adoption. RSS feeds and their communication kin the blog -- are bandied about as the next big thing.
Everywhere you look there are articles and...
Successful Web Site Marketing To Propel Your Online Sales
Web marketing is fundamental to make profits with your website.
You need it. New brand techniques born every single day, and you
will get the risk to be information overloaded.
I use some simple methods to do a successful web site...
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How To Boost Affiliate Sales With Your Own Training Site
Imagine the confusion if all McDonalds told their new franchise
owners was here's your restaurant, now go to it. Not one in 20
McDonalds locations would run smoothly. Owners wouldn't know how
to cook the food, promote the restaurant, or what to tell
employees. The mighty McDonalds chain would fall apart in no
time.
I agree, this example is ludicrous. But it is exactly what most
affiliate programs lay on their members. Affiliates get a link,
maybe a banner, maybe even a canned web page, but that's it.
It's here's your link, now go make a million.
Naturally that is not nearly enough training. Unless each and
every one of your affiliate members is already a business genius,
you shouldn't expect more than a trickle of sales.
That's why better affiliate programs insist on having their own
affiliate training site. It provides answers to question,
tutorials on how to market, and more.
This can be a section on your existing site or, even better, a
completely separate site. YourAffiliates.com.
* Start your training site with a nice long FAQ page. Write down
all the questions you have ever been asked about your program,
then answer them.
* Step members through every aspect of placing ads, getting a
domain name, building their own site, and advertising their
business. You can write these tutorials yourself or have a
professional writer create them for you. One cheap way is to go
to an article bank like IdeaMarketers.com and get articles by
other writers. You can put your mark on them by introducing each
one with a paragraph or two of your own.
* Provide a series of sales letters members can customize with
their own name and URL. Create a series of ready-to-use ads of
various lengths. You might even
provide a recorded example of
how to sell your product over the phone.
* Keep an updated library of success stories. When you see an
affiliate making lots of sales, ask them how they do it. Either
write up their experience yourself or have the affiliate write
it. Most will be flattered you want to share their story with
other affiliates.
The affiliate member site can also work well for network
marketing opportunities (which for my money are just affiliate
programs with more tiers.)
Well-known marketing expert Kevin Nunley has a simple but
effective training site for members of his NunleyNetwork.com home
business program. One page gives new members a quick
introduction. The next page provides a quick and simple system
for marketing the opportunity. The third page provides a vast
number of additional marketing methods for those who want to work
the business full time.
Even more basic to a good training site, drop by just about every
day and add new information. Make sure it appears that the store
is open. Include updates, experiences, and offers to help
members.
Make your email address and your phone number available to
members. Don't worry about being overwhelmed with calls and
messages. Most members will never try to contact you. But it is
vital to be available for those who are motivated. They are the
members who can double and triple your profits.
About the Author
Keller Flynn offers the full spectrum of tools, ideas and action
steps needed to create and run a successful affiliate program.
Reach him at mailto:keller@affiliatedirector.com or 801-328-9006.
Get his Extra Money Newsletter FREE at
http://www.AffiliateDirector.com to learn more about how YOU can
profit from the affiliate boom.
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