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How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one...

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Promote Your Site Directly
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Is our website broken? Owning you category online.

"Owning your business category online
is more than just a few keywords...
 Is your website broken?"

Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and you can't afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.

It's not about just looking forward, but moving forward and taking some ownership. Every business online today is worried about being found in the Top 10 Search Engines and Directories for their products or services - and they should be! Statistics still make them (search engines) the number one stop for all surfers.

But, just for a moment let's imagine that these search engines and directories provide the most relevant results. That's right, let's just say for the sake of this article, that they all work extremely well. O.K?

Now, since we believe that our products or services are way more relevant than those companies listed above us in (today's) search engines results - we have to admit something is wrong... but remember, the search engines are perfect.

We all know you can buy your keywords in Google™ and Overture™ right? Does that make you the best? (not.) Do surfers know this? (Yes.) Does it make your business (your website) any more relevant? (No.) It does put businesses with a larger budget at the top of the pile again, that's all. Is this why many of us don't click on sponsored links? (Ahem...)

If the search engines were (are) perfect, then let's get back to something else being wrong. Hmmm, my website must be broken! Wow, somebody is actually staying with me here.. My website must be broken?

Why else would all those "other" websites be showing up ahead of my business when people search for my products/services/information? Don't these people know we are the experts? (nope.) Don't they know our products are superior? (nope.) Can't they see the skill we employ and our dedication to employee and customer service? (nope.) Haven't they read the reviews? (probably...)

So, in an effort to help you "own your category online", here's some suggestions to assist your business in getting ahead of those "other" websites and putting your business where it rightly belongs! If you already employ all these practices, we commend you. But if you find yourself behind, these tips can help your company without having to become a Webmaster or a Search Engine Marketing Professional. Pass these on to your Marketing Team and get better results and recognition starting today!

Do: Research the search terms (keywords) that people would use in seeking out your offerings. You can start with Wordtracker™ and the search terms you first come up with.

Wordtracker™ will help you locate terms that are similar to your terms in meaning and search. It is a tool that gives you an *idea of what the general terms people are using, and how many searches are taking place on these terms... * that's another book though. This is a great starting point and the trial really is free!

Tip: Do not just 'look-up' your company name, - prospective customers or vendors or partners are not looking you up by your 'company name' in Google™ - they don't know it yet...? Surfer's have become quite good at 'searching'. Be specific and general. You can also learn who you have to beat online! - Who's kicking your butt when people search for your product or service online? That first page of results is your market share online!

Do: Make sure you have a *keyword specific "Title" for every webpage that's relevant to the content on that page (*keyword specific, not keyword stuffed).

Page Title; Top of the screen, blue 'title' bar (in explorer). I still see thousands of websites with "Homepage" in the title bar, or "MyOneHotBusiness.com" and just that phrase or 'Title' is repeated throughout every page on their website! Each page in your website is (content) unique - make it's 'Title' unique too! Or call your webmaster with new "titles" for each of your website pages. Different values are placed on this "page title" from the different search engines and directories.

Tip: Add "Chicago, Chicagoland, Illinois" to the end of your Title (your city, state). This helps in regional search queries.

Do: Have at least 200 words of (content specific) text on the pages of importance (homepage, category pages, etc.).

This is what the engines and directories DO read, these words and links are


how the engines interpret what's on this page. Images or pictures of words or "ads" are not "read" so-to-speak. Make this text content highly relevant to the topic (product or service) on this page.

Tip: Put your fancy Flash commercial on a link from your homepage and put up a content relevant page of your best text instead! Visitors will still look at your commercial if you tell us it's cool, but don't force us to watch it! - That's not what we came for. This Flash file does almost nothing for search engines and directories.

Do: Have yourself or your professional staff write articles on their specific area of expertise in product or service. Make these articles a webpage with relevant links to the product or service directly.
Short of hiring a Search Engine Marketing Consultant or a Professional Copywriter, these detailed articles if rich and full of relevant content, are the exact pages that will generate you the most qualified and targeted visitor to your business! Once these 'article pages' are crawled (indexed) by the search engines you will be pleasantly surprised to see that (now) you are a more relevant search result.
(Not to be confused with 'links' or 'reciprocal linking programs' - your (article) webpages are much more "read" and effective in sending the reader to your site, or keeping them there, not to mention the branding opportunities)

These articles not only show your business as an authority, they prove it in words and information for the reader, me, a human. These concise type articles are an excellent way to gain exposure, recognition (branding), traffic, and yes, even sales. You said you were an authority, now prove it.

Tip: Submit these articles to other online and offline publications and Ezine's. You make them available to other websites just for leaving your Author and link intact. There are businesses craving this type of content for their website's success! Your business website will begin receiving quality traffic from every website that posts your company's article(s)! Now there's a strong statement.

Do: Include your URL (www.) in every piece of material you print - every piece of traditional advertising you already pay for!

Every week I read through different newspapers and magazines - I can't believe how many businesses forget to put their web address in that Advertisement they paid for. You pay big bucks for a quarter page ad or whatever, and then never mention your website!?! Which is open 24/7/365 - and that Tribune is just around for two days! Start your marketing return on investment right there!

Tip: Offer a website only promotion or coupon in your Ads to generate further interest and traffic to your specific offer web pages!

Do: Ask visitors to "Bookmark your site" or "Tell a friend" or "Send this article to a friend"...

Your visitors don't always think of it, so just ask them? Bookmarks not only increase return visitors, but they also give you a vote of confidence in providing something worthwhile... even if that's a return trip! This does not have to be bold and obnoxious either, a simple button saying "Bookmark Us" will do on any business website.

Do: Be Patient. All search engines and directories have different timeframes for updates, changes and new submissions.

After making changes or additions to your site, allow 90 days after initial submission for realistic results to begin showing in the major search engines and search directories.
Owning your category online is more than just a few keywords. Don't just say you do all these things!

Do: Go and check!
Tip: Go and check again!

Because if you do your best with these few suggestions - your website will show up higher in the search results for those relevant terms you selected. You'll be hundreds of websites ahead, and getting more qualified visitors too.

There's much more to owning your category online, but every business should be employing these "level one" marketing concepts.

There, now we can stop imagining that the search engines are perfect.
Good Luck,

Written by and Copyright © Scott Sedwick
http://www.hyperformancemedia.com

About the Author

Scott is the Founder and Sr. Project Manager for
Hyperformance Media, Inc. a website marketing firm
since 1996, located just outside of Chicago, IL.
Specifically, he has over 24 years of sales and marketing
experience and accomplishment in the computer industry.

Copyright SS
ss@hyperformancemedia.com
http://www.hyperformancemedia.com

 

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Content Menu
  • 10 best places to promote your site

  • 10 best ways to promote your site

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  • 10 easy steps to a user friendly website

  • 10 highly effective ways to increase website traffic and promote your website for free

  • 10 reasons to put rss on your site

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  • 10 ways to market your web site and have it market you

  • 1 simple seo strategy to get more visitors to your site from google

  • 25 ways to promote your site online and off

  • 29 ways to drive traffic to your website and keep them coming back

  • 3 5 reasons marketing your own website will never work

  • 3 free ways to promote your web site

  • 3 great website promotion ideas which works best for you

  • 3 instant traffic techniques for mini sites

  • 3 marketing mistakes web site designers make when selling their services

  • 3 steps to creating your own ezine to increase web site traffic

  • 3 steps to getting hundreds of backlinks to your website absolutely free

  • 3 super tips to build promote and profit more from your website

  • 3 ways to swarm your website with highly targeted traffic for free

  • 42 questions for achieving optimal website writing results

  • 4 rock solid reasons for building your own website

  • 50 quick biz tips for creating a successful website business

  • 5 cheap ways to promote your website offline

  • 5 easy steps to redirect other peoples traffic to your website instantly for almost free

  • 5 effective ways to promote your website for free online

  • 5 free ways to increase your website traffic

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  • 5 reasons why your site needs to publish a news feed

  • 5 surefire ways to ruin any website

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  • 5 top proven ways of driving traffic to your website as practiced and used by successful internet marketer around the world

  • 5 ways to get more out of your favorite coupon website

  • 5 ways to get more traffic to your site

  • 5 ways to get other websites to link to yours

  • 5 ways to increase your website traffic

  • 6 powerful ways to promote your site offline

  • 6 reasons why a website is crucial to your business

  • 7 essential steps to web site promotion

  • 7 great web site promotion strategies

  • 7 traffic generating sites you never heard of but you should be using now

  • 7 ways to drive traffic to your website

  • 7 ways to promote your website locally

  • 8 proven methods to get one way links for your website

  • 8 reasons why people dont visit your mlm web site

  • 8 steps for getting free traffic to your website

  • 8 tips for designing a great website

  • 8 ways to build a really bad web site for search engines

  • 8 ways to promote new content on your website

  • accepting credit cards on your website

  • adding content to your site every day

  • add 500 targeted keywords to your site in three minutes

  • affiliate marketing how to get started building profitable websites

  • affiliate marketing programs that can add value without costs to web sites

  • affiliate marketing without a website can it be done

  • analyzing website traffic

  • analyzing your website traffic data

  • an action plan for marketing your web site part 1

  • an action plan for marketing your web site part 2

  • an easy way to include rss in a web site

  • appropriate website promotion methods

  • are you content with your web content five major website improvements to get you more traffic

  • aspiring webmasters want to know what makes a website grow

  • auto pilot link building strategy for content sites

  • avoid being scammed by website traffic retailers

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  • a network of web sites is not enough

  • a successful ecommerce website part 1

  • a theme based website part 1 what is it

  • a theme based website part 4 how to build the site

  • a theme based website part 5 promoting the site

  • basic steps to a great business website

  • basic website promotion for the novice

  • best ways to promote your website for free

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  • building affiliate marketing websites the easy way

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  • building ecommerce websites that work part 1

  • building ecommerce websites that work part 3

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  • choosing products for your website

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  • complete web site optimization for search engines part1

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  • how to build a 1 000 page content site in mere seconds

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  • how to develop maximum web site traffic

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  • how to drive more targeted traffic and sales than mini sites and gateway pages combined anytime

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  • how to explode the number of websites linking to your website automatically and continually

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  • increase web site sales with a seo proposal part 1

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  • ineffective and unethical web site promotion methods

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  • is your business website lonely

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  • is your site ready for the coming rss revolution

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