|
|
5 Sure Ways to Market your Website Effectively on the WWW
5 Sure Ways to market your website effectively on the www, by Brian @ RankAdvance In the hurried world of today, we don't have the luxury of much spare time anymore. This means that we have to either do things faster, make better use of available...
Aspiring webmasters want to know, "What makes a website grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about...
Evaulating Website Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site to
accomplish,...
Low Cost Web Site Promotion For Small Businesses
Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign. Start with the basis of good search engine and directory...
You Can Either Pay It Now, Or Pay Later When It Come To Promoting Your Website
In the past couple of years, it has become apparent that the various methods of website promotion are growing, and the competition on the internet is heating up! Lots of people are focusing the majority of their time to promoting their website....
|
|
|
|
|
|
|
|
Linking Strategies - Build Quality Traffic to your Web Site
There are at least two approaches to reciprocal linking. Some advise you to, "use a smart linking to gradually increase traffic and get the attention of visitors interested in your site". The other says, "Use a mass linking campaign. Don't worry about who links to you - it tricks the search engines and gets you higher rankings".
The more traditional approach is to build a link directory with relevant, quality sites that agree to link back. It comes with a secret bonus - it provides your site visitors a list of resources that you have spent some time checking out and think are worthwhile. This approach follows the proven path of the Yahoo founders. They built the Yahoo directory, essentially a large link directory, one link at a time. That was the best possible way to ensure quality search results in the pre-Google days.
I have noticed that several search engine optimization consultants promote the second approach. They are speaking to internet newcomers who are eager to get to the top of the search engines. When you're running a small business and you have launched a new site, branding is not your goal. You can't afford to mass market in hopes of gradually being recognized. You realize that building a brand is a big businesses strategy. You are never going to be a household word.
Getting visitors is your main concern. The search engines appear to offer free traffic to anybody that gets listed. Your on the right track, they are important. But you can't let your interest in traffic make you overreact, loose touch, and waste time pursuing gimmicks to beat the search engines. Unfortunately, going over to the dark side requires just as much time and money and the "tricks" often do not work.
My opinion - you guessed it, I like to wear a white hat - and I know that the traditional approach produces results. Attracting search engines is a great way of generating sustained, targeted traffic. However, it will drive
you crazy if you try to understand how the engines work. Spend your energy developing the content that searchers are looking for. After all, the search engines are simply trying to find the most relevant site in response to a search phrase - and guess what, that could be you.
In addition to your content, most engines pay attention to your link popularity - how many inbound links you have. Google also seems to judge the quality of your site by looking at your Page Rank and your link partner's Page Rank. But search engines are complicated beasts and very unpredictable, especially for new sites.
You have to listen to the teachings of the "SEO experts" when building your site. They have experience in building content that works for customers as well as search engines. However, once your search engine friendly site is built, forget that the search engines exist and concentrate on you customers and their experience.
Put your energy into quality content and the rest of it into building your link partners. But remember, link directories will help you more if they add value to your site. Don't bury them. Make them visible and useful.
For small business web sites, I think Link directories are a necessary part of eCommerce.
Notice that I didn't say nice to have; I said necessary.
You will build a better site if you spend a minute judging your link partners before making a link. Ask yourself - will my customer take an interest in what they find there? And - will this site send me traffic? Their links should be placed in a way that actually brings you an occasional customer. Likewise, your link directory should be useful to your customers so it doesn't detract from your site. About the Author
John Thomas is an author, mentor, and business consultant. He works exclusively with entrepreneurs and owners of small and mid-size businesses. He also provides advice on web site promotion at TrafficistheKey.com.
|
|
|
|
|
AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
www.addme.com |
  |
Promotion World: Free search engine submission and web site promotion |
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free! |
www.promotionworld.com |
  |
Free website promotion tutorial - A Promotion Guide |
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ... |
www.apromotionguide.com |
  |
Traffic Packages: Website Optimization, Search Engine Submission ... |
1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization! |
websitesubmit.hypermart.net |
  |
Search Engine Optimization, Website Submission and Free ... |
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ... |
www.addpro.com |
  |
Free Web Submission: Free Search Engine Submission and Site Promotion |
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ... |
freewebsubmission.com |
  |
FastSubmit - The Web's free search engine submission & website ... |
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ... |
www.evrsoft.com |
  |
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ... |
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more! |
www.uswebsites.com |
  |
Search Engine Optimization and Search Engine Marketing |
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland. |
www.1-hit.com |
  |
Web Site Promotion Guide |
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ... |
www.smartwebby.com |
  |
Web Site Promotion Guide - Web Developer's Journal |
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
www.webdevelopersjournal.com |
  |
FirstFound UK - search engine consultants |
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ... |
www.firstfound.co.uk |
  |
Site Promotion.ca - Website Marketing Resources, Tips and Services ... |
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ... |
www.sitepromotion.ca |
  |
IBP: website promotion software, search engine submission software ... |
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ... |
www.axandra-web-site-promotion-software-tool.com |
  |
Web Site Promotion, Marketing and Link Popularity |
Offers web design plus optimization, submittal, monthly maintenance and link popularity services. |
www.1-sun-web-site-promotion.com |
  |
BigNoseBird.Com's Site Promotion Page |
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ... |
bignosebird.com |
  |
Politics and Technology: Site Promotion Checklist |
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ... |
www.politicsandtechnology.com |
  |
Dotster : Other Products : Local Site Promotion |
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ... |
www.dotster.com |
  |
Web marketing Australia |
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ... |
www.4webmarketing.biz |
  |
Ranks.nl SEO Consultancy and Web site Promotion Tools |
Priority search engine submissions and website promotion tools. |
www.ranks.nl |
  |
|