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Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful. The...
Five Time Tested & Proven Ways To Promote Your Web Site
Five Time Tested & Proven Ways To Promote Your Web Site One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time. What...
Promoting your Business Website - Where to Begin?
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload...
Selling With Your Own Web Site
Many people have their own product, a book, a CD, a craft, or other product that they would like to sell with their own Web site, but they can't find simple instructions on how to get started. In this article, I'm going to explain how to sell...
Submit Site To Announce It To The World!
SUBMIT YOUR SITE TO 10,000 SEARCH ENGINES!!! NO, don't bother! It's a waste of time, and you'll probably just receive lots of unwanted e-mail. Instead, submit your site to the major search engines and directories (i.e. Google, and a few others)....
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Linking Strategies - Build Quality Traffic to your Web Site
There are at least two approaches to reciprocal linking. Some advise you to, "use a smart linking to gradually increase traffic and get the attention of visitors interested in your site". The other says, "Use a mass linking campaign. Don't worry about who links to you - it tricks the search engines and gets you higher rankings".
The more traditional approach is to build a link directory with relevant, quality sites that agree to link back. It comes with a secret bonus - it provides your site visitors a list of resources that you have spent some time checking out and think are worthwhile. This approach follows the proven path of the Yahoo founders. They built the Yahoo directory, essentially a large link directory, one link at a time. That was the best possible way to ensure quality search results in the pre-Google days.
I have noticed that several search engine optimization consultants promote the second approach. They are speaking to internet newcomers who are eager to get to the top of the search engines. When you're running a small business and you have launched a new site, branding is not your goal. You can't afford to mass market in hopes of gradually being recognized. You realize that building a brand is a big businesses strategy. You are never going to be a household word.
Getting visitors is your main concern. The search engines appear to offer free traffic to anybody that gets listed. Your on the right track, they are important. But you can't let your interest in traffic make you overreact, loose touch, and waste time pursuing gimmicks to beat the search engines. Unfortunately, going over to the dark side requires just as much time and money and the "tricks" often do not work.
My opinion - you guessed it, I like to wear a white hat - and I know that the traditional approach produces results. Attracting search engines is a great way of generating sustained, targeted traffic. However, it will drive
you crazy if you try to understand how the engines work. Spend your energy developing the content that searchers are looking for. After all, the search engines are simply trying to find the most relevant site in response to a search phrase - and guess what, that could be you.
In addition to your content, most engines pay attention to your link popularity - how many inbound links you have. Google also seems to judge the quality of your site by looking at your Page Rank and your link partner's Page Rank. But search engines are complicated beasts and very unpredictable, especially for new sites.
You have to listen to the teachings of the "SEO experts" when building your site. They have experience in building content that works for customers as well as search engines. However, once your search engine friendly site is built, forget that the search engines exist and concentrate on you customers and their experience.
Put your energy into quality content and the rest of it into building your link partners. But remember, link directories will help you more if they add value to your site. Don't bury them. Make them visible and useful.
For small business web sites, I think Link directories are a necessary part of eCommerce.
Notice that I didn't say nice to have; I said necessary.
You will build a better site if you spend a minute judging your link partners before making a link. Ask yourself - will my customer take an interest in what they find there? And - will this site send me traffic? Their links should be placed in a way that actually brings you an occasional customer. Likewise, your link directory should be useful to your customers so it doesn't detract from your site. About the Author
John Thomas is an author, mentor, and business consultant. He works exclusively with entrepreneurs and owners of small and mid-size businesses. He also provides advice on web site promotion at TrafficistheKey.com.
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Politics and Technology: Site Promotion Checklist |
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