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10 Easy Steps To A User Friendly Website
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user-unfriendly site can do to a business....
Combining the Power of Resell Rights, Articles & Search Engines to Boost Up Your Website Traffic
Every internet business needs traffic. No matter what business you have, extra 100, 200 or 1000 visitors per month will benefit YOU with extra sales and cash in your bank account. A website with no traffic is like a shop in a desert...
DesignSmarts: The Real Scoop on Site Design and Effective Affiliate Links
What exactly is this affiliate program stuff? Companies/organizations need surfers to visit their sites. One way they can drive traffic to their site is to create an affiliate program. As an affiliate, you promote advertisers' Web sites on your...
Website Marketing 101
When it comes to website marketing and promotions, you need to start here... Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it's targeted audience. Sounds easy huh? It...
Website Submission - A SEO Specialist Shares His Secrets
Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service? ...
 
Low Cost Web Site Promotion For Small Businesses

Promoting your small business website in the search engines can be a daunting task. Use of free
submissions and link popularity is a good starting point for your website promotion campaign.

Start with the basis of good search engine and directory listings. Make sure you read and
follow each search engine and directory's rules for submissions. Before making submissions, always
verify that all your website links and pages work, with no pages "under construction".

Search Engines and Directories

Begin with the Open Directory Project (ODP http://www.dmoz.org). ODP is free and provides
secondary search results to many other search engines. (Secondary search results are search
results that come up after the primary search results of a search engine are shown.) Google
uses the ODP directory results in their search engine results.

It is preferable to secure a listing in ODP before submitting your website to Yahoo!, but it
often takes time to become listed in ODP and may not be possible. If you can afford a yearly
$299.00 subscription to submit to Yahoo! (http://www.yahoo.com), do so. If you are a non-
commercial website, you may be able to submit your website for free. You will find the rules
about free submissions when you click on the "suggest a site" link at the bottom of your chosen
category page.

Google is the top search engine and one you want to be listed in. Google provides secondary
search results to other search engines and directories.

If you do B2B (business-to-business) with other companies, Business.com
(http://www.business.com) is a reasonable $99.00 subscription per year and gives you the
opportunity to list not only your home page, but four other pages from your website. The
Business.com search results are used by many other business sites for search results.

Inktomi is a good choice for a reasonably priced link (yearly fee of $39.00 for first page,
$25.00 per page 2-1000 for additional pages) and will get you into secondary search results for
the MSN search engine. Position Technologies has a good submission program available for
Inktomi (http://www.positiontech.com/).

Zeal.com (http://www.zeal.com) listings are part of the LookSmart directory, which provides
primary search listings for MSN. You must sign-up to become a Zeal editor and pass a test
before being able to add your non-commercial submissions to Zeal. Articles and tutorials are
good choices to use when submitting non-commercial information from your website to Zeal.com.

Many of the major search engines still include a free submission section for their listings.
Paid Inclusion and PPC (pay-per-click) are always the faster choices, but if your budget is
limited you may want to consider submitting and waiting the 6-8 weeks (or more) it often takes
to see your listings show up.

Major search engines providing free submissions include: Google (http://www.google.com),
AltaVista (http://www.altavista.com), and AlltheWeb (http://www.alltheweb.com).

Secondary search engines you can submit to for free include Gigablast
(http://www.gigablast.com) and ScrubtheWeb (http://www.scrubtheweb.com). One smaller directory
is JoeAnt (http://www.joeant.com).

Link Popularity Methods

If you are a small business, seek out business directories to submit to, especially those
directly related to your business.

Looking in Yahoo! and ODP categories for business directories can be very helpful in getting a
start on your search for links.

For link popularity,


searching in Google is a quick way to find suitable websites to request
links from or submit to.

Search for specialty search engines. If your business is in the medical field, search for
medical search engines.

When looking for link partners, select sites that reflect your website's topic or subject.
Links from sites that are not related to your site are not weighted as heavily by the search
engines in deciding how to rank your site.

Visit your competition's websites. See how they are ranking in the search engines and find out
which keywords they are found under.

Link popularity is a very time-consuming activity, be prepared to spend a minimum of 10-20
hours in order to start building your link popularity. This may be a daunting enough task you
might want to consider working with a search engine marketing professional.

Helpful Tools

It is always a good idea to keep in mind that many tools are not "exact" and can vary due to
the search engine algorithms changing (which can be often). I like to think of it as an
"approximation" of the information I am seeking.

The Google Toolbar (http:/ oolbar.google.com) shows you the approximate link popularity of
other websites (note the green bar that says "PageRank" after downloading the tool), as well as
giving you choices such as checking backlinks (who is linking to the webpage), similar pages, a
cached snapshot of the page and more when you right-click on the web page. Visit your
competition's webpage, then use the toolbar to view who is linking to them.

The PageRank and backlink information is very helpful in regards to researching your
competition. The backlinks you find via the toolbar may show you some quality websites to
submit links to. Seek out websites with PageRank 4 and up to get the most out of your submitted
or reciprocal link. Hovering your mouse over the Google Toolbar tells you the page rank of the
website.

To learn about writing an email request for a reciprocal link and other linking strategies,
visit Eric Ward's website (http://www.ericward.com/articles/index.html).

The Overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion) is a
free way to check how popular your keyword phrases are in comparison to the monthly results of
Overture. This will not give you a complete picture since Overture is used on many but not all
search engines. It will help you decide which keyword phrases are the best choice, as well as
as variations on your keyword phrases.

MarketLeap (http://www.marketleap.com/) measures your link popularity, and that of three of
your competitors. The report is free and gives you a benchmark showing where your popularity
lies online vs your competitors.

Lastly, if you want to "do it yourself", the top places I've found to research and learn from
are Search Engine Watch (http://www.searchenginewatch.com) and Webmaster World
(http://www.webmasterworld.com). Search Engine Watch and Webmaster World's sister site, Search
Engine World (http://www.searchengineworld.com) both have free newsletters full of information
to help you promote your website.

About the Author

Daria Goetsch is a Search Engine Marketing Consultant for Search
Innovation, a Search Engine Marketing company serving small
businesses. Her background involves many years as a Search
Engine Marketing Consultant, including three years as the Search
Engine Specialist for O'Reilly & Associates.
http://www.searchinnovation.com
info@searchinnovation.com

 

AddMe, Search Engine Optimization Submission Free Site Promotion ...
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion.
www.addme.com
 
Promotion World: Free search engine submission and web site promotion
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free!
www.promotionworld.com
 
Free website promotion tutorial - A Promotion Guide
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ...
www.apromotionguide.com
 
Traffic Packages: Website Optimization, Search Engine Submission ...
1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization!
websitesubmit.hypermart.net
 
Search Engine Optimization, Website Submission and Free ...
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ...
www.addpro.com
 
Free Web Submission: Free Search Engine Submission and Site Promotion
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ...
freewebsubmission.com
 
FastSubmit - The Web's free search engine submission & website ...
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ...
www.evrsoft.com
 
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ...
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more!
www.uswebsites.com
 
Search Engine Optimization and Search Engine Marketing
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland.
www.1-hit.com
 
Web Site Promotion Guide
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ...
www.smartwebby.com
 
Web Site Promotion Guide - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
FirstFound UK - search engine consultants
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ...
www.firstfound.co.uk
 
Site Promotion.ca - Website Marketing Resources, Tips and Services ...
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ...
www.sitepromotion.ca
 
IBP: website promotion software, search engine submission software ...
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ...
www.axandra-web-site-promotion-software-tool.com
 
Web Site Promotion, Marketing and Link Popularity
Offers web design plus optimization, submittal, monthly maintenance and link popularity services.
www.1-sun-web-site-promotion.com
 
BigNoseBird.Com's Site Promotion Page
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ...
bignosebird.com
 
Politics and Technology: Site Promotion Checklist
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ...
www.politicsandtechnology.com
 
Dotster : Other Products : Local Site Promotion
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ...
www.dotster.com
 
Web marketing Australia
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ...
www.4webmarketing.biz
 
Ranks.nl SEO Consultancy and Web site Promotion Tools
Priority search engine submissions and website promotion tools.
www.ranks.nl
 
 

 
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