|
|
How to Gain More Profits Through Website Promotion
Anyone who is any sort of internet business knows that profits are the
most important thing to attain. The key to gaining more profits is
through website promotion. With the right website promotion, you can be
sure to gain mass profits that...
How to Optimize Your Website for Both Google & Inktomi
The search engine environment continues to evolve rapidly, easily outpacing the ability of consumers and SEO practitioners to quickly adapt to the new landscape. With the ascension of Inktomi to the level of importance that until recently was held...
Just 5 Steps to Get Better Website Search Engine Ranking
Just 5 Steps to Get Better Website Search Engine Ranking. 1. Step One: Select right keyword for web SEO Optimization. You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean...
Seven Ways to Generate Income From Your Website
If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular...
The 5 key steps to promoting your website
Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible...
|
|
|
|
|
|
|
|
Opposite ends of the Spectrum: Two Ways to use Google
‘Search engine optimization’ is the term of the day. Everyone knows that if you’ve got a website, you want it listed high in the search engines. And nowadays, thanks to pay-per-click advertising on Google, you can get your site listed high in rankings fairly quickly.
So it seems simple. Not only can you structure your site so that the search engines will pick it up and promote it for free, but also you can now promote it on a pay-per-click basis using search engines like Google and Overture to get top billing.
But wait. If it’s so simple, why do most people crash and burn when they try to play the pay-per-click game?
The problem stems from the fact that the two different methods of gaining exposure demand wholly different approaches.
The conventional, tried-and-true method of search engine optimization involves building a really nifty, really useful website, loading it with tons of content, lots of free things, and making it so invaluable that if surfers see it once, they are very likely to add it to their list of favorites, and return again and again.
All well and good, but the pay-per-click venue is a whole different ballgame. Here (if you arrange your ads right) you will be dealing with a highly motivated, highly targeted websurfer, who is searching for something specific. In the most basic terms, anyone who clicks on your ad is saying to you, “I have a problem I need solved, and I think you may be the solution.”
Play to that, don’t deny it. Present your solution quickly and clearly. For example, if you’re running a pay-per-click ad for a flower-delivery
website, assume that the person who clicks on your ad wants and needs flowers. The landing page from your ad shouldn’t be to your homepage, or a page that tells about how you started your flower business, or a page that tells about the wonderful meanings of flowers. The landing page for a pay-per-click customer should be straight to the point: “You want flowers? I’ve got flowers. Here’s the incredible good price. Order here.”
Links from that page to the rest of your wonderful site extolling all the virtues and nuances of the flower business are fine, but they take second place in importance to the primary purpose of the surfer who clicks on your ad. They want something, or have a problem that needs to be solved. Don’t make them hunt for a solution; they’ll just click back to Google or Overture in disgust, and you’ll have paid for the click for nothing.
Some webmasters structure entire mini-sites just for their pay-per-click ads alone, which are only loosely connected to the ‘main’ site. It’s a savvy way of doing business; you play to each audience specifically.
Just remember the purpose of pay-per-click advertising. It’s a very direct, very quick method, and if you play to the highly motivated and targeted audience you’ll receive, it can work powerfully in your favor.
About the Author
Daniel Brough is the founder of AdWord Wizards, a free mentoring program designed to teach anyone how to profit from pay-per-click search engines. Want to start a profitable AdWords campaign in less than 30 minutes? Come to http://www.adwordwizard.com and sign up for this free program.
|
|
|
|
|
AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
www.addme.com |
  |
Promotion World: Free search engine submission and web site promotion |
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free! |
www.promotionworld.com |
  |
Free website promotion tutorial - A Promotion Guide |
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ... |
www.apromotionguide.com |
  |
Traffic Packages: Website Optimization, Search Engine Submission ... |
1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization! |
websitesubmit.hypermart.net |
  |
Search Engine Optimization, Website Submission and Free ... |
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ... |
www.addpro.com |
  |
Free Web Submission: Free Search Engine Submission and Site Promotion |
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ... |
freewebsubmission.com |
  |
FastSubmit - The Web's free search engine submission & website ... |
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ... |
www.evrsoft.com |
  |
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ... |
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more! |
www.uswebsites.com |
  |
Search Engine Optimization and Search Engine Marketing |
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland. |
www.1-hit.com |
  |
Web Site Promotion Guide |
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ... |
www.smartwebby.com |
  |
Web Site Promotion Guide - Web Developer's Journal |
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
www.webdevelopersjournal.com |
  |
FirstFound UK - search engine consultants |
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ... |
www.firstfound.co.uk |
  |
Site Promotion.ca - Website Marketing Resources, Tips and Services ... |
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ... |
www.sitepromotion.ca |
  |
IBP: website promotion software, search engine submission software ... |
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ... |
www.axandra-web-site-promotion-software-tool.com |
  |
Web Site Promotion, Marketing and Link Popularity |
Offers web design plus optimization, submittal, monthly maintenance and link popularity services. |
www.1-sun-web-site-promotion.com |
  |
BigNoseBird.Com's Site Promotion Page |
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ... |
bignosebird.com |
  |
Politics and Technology: Site Promotion Checklist |
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ... |
www.politicsandtechnology.com |
  |
Dotster : Other Products : Local Site Promotion |
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ... |
www.dotster.com |
  |
Web marketing Australia |
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ... |
www.4webmarketing.biz |
  |
Ranks.nl SEO Consultancy and Web site Promotion Tools |
Priority search engine submissions and website promotion tools. |
www.ranks.nl |
  |
|