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Promoting Your Site With Doorway Pages
Over 95% of Web users find what they are looking for by
visiting the top 6 search engines. And everyone agrees that,
If your site doesn't rank in the top 10 or 20 when doing a
keyword search at the top search engines, your target
audience won't be able to find you.
WHAT IS A DOORWAY PAGE?
Doorway Pages (also known as bridge pages, portal pages,
jump pages, gateway pages, entry pages) are the best solution
for many Webmasters to rank well for a specific keyword.
They are pages specifically created for a keyword phrase and
optimized for a particular search engine. These pages then
provide a link to your main web site.
WHAT DOES A DOORWAY PAGE LOOK LIKE?
Make the doorway page in a way it makes sense to the person
viewing the doorway page. If the content on the doorway page
is not interesting and compelling enough, the surfer is very
likely to simply click on the back button of the browser and
move on to other sites.
HOW TO MAKE A DOORWAY PAGE?
Your first step is to decide upon the exact keyword phrase
you wish to target. Picking the correct keyword phrase to
target is very important. Each doorway page will target a
specific keyword phrase (only one for better result). Never
use more than 7 keyword phrases in the page.
Try to create a doorway page without using this components:
- No image maps
- No background images
- No frames
- No embedded sounds
- No Java
- No JavaScript
- No banners
- No counters
- No words written in the same or similar color as the
background
- Nothing complicated or intricate (CGI or FLASH pages)
- No "refresh" tag
(NOTICE: I deliberately change all the "<"s to "(" and ">"s to
")" in the codes below. As many email programs now read
HTML, they may display the HTML codes like the way you
see them in your browser. When that happens you will not be
able to see examples.)
Page TITLES
This area is one of the most important factors when ranking
highly in the search engines. Write page Title with keyword
phrase at beginning, about 7-9 words maximum in length.
Example: (TITLE)Doorway Pages for
Webmasters(/TITLE)
Meta DESCRIPTION Tag
Describe your web page with the keyword phrase at the
beginning of the description, about 15 words.
Example: (META NAME="Description"
CONTENT="Doorway pages also known as bridge
pages are HTML pages designed specifically to rank
highly on search engines.")
Meta KEYWORDS Tag
Place keyword phrase at the start of the tag. Do not put a
long list of keyword in the keyword meta tag. Keep the
number of meta keywords down to around 6 words or so.
Example: (META
NAME="Keywords"
CONTENT="doorway pages, bridge pages, doorway
bridge")
Meta ROBOTS Tag
One other meta tag worth mentioning is the robots tag. This
lets you specify that a particular doorway page and linked
pages should be indexed by a search engine.
Example: (META NAME="robots"
CONTENT="index,follow")
HEADINGS
Some of the search engines give extra relevance to keyword
phrases that appear within a heading tag. The best doorway
pages will include an (H1) tag with the keyword phrase and
one or two subtitle tags containing other key phrases.
Example: (h1)Doorway Pages(/h1)
ALT
The ALT tag defines the text to display for a graphic if the user
has graphics turned off, or if they put the cursor over it in web
browser. Some search engines will look for keywords in the
ALT tags.
Example: (IMG SRC="logo.gif" ALT=" For More
About Doorway Pages, Click Here"(/a)
BODY TEXT
Add about 200 to 400 words of content where the keyword
phrases are repeated three or four times in different ways. Use
complete sentences, make each sentence different.
COMMENT
You can insert hidden "comments" into your page that are not
visible to the user. A couple of engines will read this text.
Example:
(!--Begin Doorway Pages Navigation--)
(!--End Doorway Pages Navigation --)
HYPER LINKED TEXT
Use one or two hyperlinks. We suggest two links, if possible.
This helps avoid the problem of being considered "spam".
Example:
(a rel="nofollow" href="http://www.yoururl.com")More About Doorway
Pages(/a)
(a rel="nofollow" href="http://www.yoururl.com/help.htm")Click Here
For Help(/a)
FILE AND DIRECTORY NAMES
Be descriptive with your file and directory names. Make sure
at least one keyword phrase appears in the folder and file
name and try to put it at the beginning. Always use hyphens
(-) or underscores (_) to separate the words in your file and
directory names.
Example: doorway-pages/doorway-bridge-page.htm
Before you create your doorway page make sure you visit this
site where you can find example of doorway page.
http://www.neocitizens.com/doorway-page.html
TIP:
Place the copies of your doorway pages at somebody else's
server. They will have a different address but will perform the
same in bringing you extra visitors.
About the Author
Mathew Zupanec webmaster of NeoCitizens.com's
Doorway Pages
NeoCitizens.com is the fastest growing doorway pages
creating and hosting service. Move into a home a receive 1
MB (up to 100 doorway pages) of FREE web space to create
your own doorway pages optimized for AltaVista, HotBot,
Lycos, Excite, Infoseek and other search engines.
http://www.neocitizens.com
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