|
A Successful eCommerce Website - Part 1
So you want to succeed at eCommerce? Welcome to a very large group. First off, let’s be clear that there are a lot of ways to do business on the internet - and a lot of ways to both make and lose money. No way can I cover all of them in a few...
Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic
Are You Content With Your Web Content? Five Major Improvements
That Will Increase Your Click-Thru Rate and Get More Traffic
1. Killer Homepage Copy.
Your homepage is THE sole determinant in how much traffic you
bring in. If your visitors...
Is our website broken? Owning you category online.
"Owning your business category online is more than just a few keywords... Is your website broken?" Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and...
Monetize Your Web Site with Google AdSense
Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will...
Raise Your Website Traffic with RSS - Blogs and YAHOO! Part 1.
It is the trend du jour. They are the subject of pundit press, guru glare, and is ready for mainstream adoption. RSS feeds and their communication kin the blog -- are bandied about as the next big thing.
Everywhere you look there are articles and...
|
|
| |
|
|
|
|
|
|
Score BIG with the search engines - Maximising your site's potential
I often get asked, "How do I improve my site's performance in the search engine's." or "I have a small budget, how can I compete with the larger sites." It can seem daunting when you type in your key search term and you see Google returning 200,000 results! Over the course of this article I am going to teach you some techniques that you can use to improve your sites ranking in the major search engines. These are not in any particular order but you should try and cover all of these if you want to perform well.
Good content with your keywords
Most people use the internet to gather information, so accordingly, the search engines put a premium on good content. If you want the search engines to really start appreciating your site, you need to have lots of good, and more importantly, fresh content. Update your site regularly with new articles, news stories etc. Then make sure you promote this new content. Submit these articles to other websites with a teaser that then links back to your website. If you can get "authority" sites to link to your articles this will raise your sites profile in the eyes of the search engine.
Clean up your code
This is one step that is often over looked but it is more important that many people realize. The neater your html code is, the easier it is for the spiders to crawl through your site and therefore, the more willing they are to search for your links and crawl through those pages as well. The more pages you have indexed, the more chances you have of attracting someone to your site.
How do I go about cleaning up my code I hear you ask? There are some simple things you can do to quickly improve the readability of your code.
- Put all JavaScript code in a separate .js file and include it in the header of your page.
- Use .css style sheets for all formatting and as much of the page layout as possible. This step alone will half the amount of code in your pages. Most of the code in an html document is table alignment code. If you are not yet familiar then you can find some good tutorials here.
Optimize for your keywords
Site down with a sheet of paper and write down a list of 20 keyword phrases that define what your site is about. These will be the phrases that you will want your visitors to be searching for to get to your site. Once you have your list then try and integrate as many of these phrases into your website copy as possible. Make sure however that the readability of a site's content is not compromised as this will often be seen as spam. Try and use these keywords in your title's and in the first couple of paragraphs as this is the part of the page the
search engine will pay the most attention to.
Unique titles for all your pages
Search engines pay a lot of attention to the content in a page's title and this should describe exactly what the page is about. As mentioned above, try and include your keywords in the page title and then give the page a heading title that matches or is very similar to the page title and include it in a H1 /H1. If you don't like the appearance of the text within a H1 you can format the text style within your css document.
External Links
All the major search engines place a high premium on this and therefore so should you! Actively seek good links from websites in the same interest area as your site. The more important the site the better as search engines will place a higher value for a link from an "authority" site than from for a link from a less popular site. Make sure that in your link text you include your keywords rather than just the name of your site. For example, if your site is about sauce pans, put "Buy Sauce Pans" instead of 2www.saucepanheaven.com".
Create search engine friendly url's
This can have a huge effect on the number of pages of your site that will be indexed. A lot of search engines steer away from indexing pages that have a lot of parameters. We've all seen them. www.somesite.com/article.php?id=32&category=2 and such things. Some search engines will stop when they see a ? and therefore it won't be able to see all the content in the site.
One way around this problem is through a method called mod_rewrite. I am not going to cover mod_rewrite in this article as it is too large a topic to cover within the scope of this article but a lot of articles can be found that teach you how do this. To summarise, it is a server side tool that converts the above url to something like www.somesite.com/article/32/2. This page can now be indexed along with every other article in the site. I would highly recommend looking into this as in my experience it has given me the best return.
Conclusion
If you follow these steps you'll quickly start to see your website popularity grow. Sometimes you have to go through trial and error, especially when choosing keywords but the effort you put in will be returned as the search engines start to pick up on your improvements and start directing more traffic to you. We'll be covering a lot of these topics in much greater detail in the coming articles so be sure to check back for more valuable advice.
About the Author
Steve Ashton is programmer and web developer. He runs 2 popular websites Web Development Articles and Programming Tutorials
|
|
|
|
|
| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
| www.addme.com |
|
| Promotion World: Free search engine submission and web site promotion |
| Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free! |
| www.promotionworld.com |
|
| Free website promotion tutorial - A Promotion Guide |
| *Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ... |
| www.apromotionguide.com |
|
| Traffic Packages: Website Optimization, Search Engine Submission ... |
| 1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization! |
| websitesubmit.hypermart.net |
|
| Search Engine Optimization, Website Submission and Free ... |
| We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ... |
| www.addpro.com |
|
| Free Web Submission: Free Search Engine Submission and Site Promotion |
| Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ... |
| freewebsubmission.com |
|
| FastSubmit - The Web's free search engine submission & website ... |
| web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ... |
| www.evrsoft.com |
|
| @Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ... |
| FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more! |
| www.uswebsites.com |
|
| Search Engine Optimization and Search Engine Marketing |
| Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland. |
| www.1-hit.com |
|
| Web Site Promotion Guide |
| The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ... |
| www.smartwebby.com |
|
| Web Site Promotion Guide - Web Developer's Journal |
| Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
| www.webdevelopersjournal.com |
|
| FirstFound UK - search engine consultants |
| UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ... |
| www.firstfound.co.uk |
|
| Site Promotion.ca - Website Marketing Resources, Tips and Services ... |
| Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ... |
| www.sitepromotion.ca |
|
| IBP: website promotion software, search engine submission software ... |
| IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ... |
| www.axandra-web-site-promotion-software-tool.com |
|
| Web Site Promotion, Marketing and Link Popularity |
| Offers web design plus optimization, submittal, monthly maintenance and link popularity services. |
| www.1-sun-web-site-promotion.com |
|
| BigNoseBird.Com's Site Promotion Page |
| How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ... |
| bignosebird.com |
|
| Politics and Technology: Site Promotion Checklist |
| Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ... |
| www.politicsandtechnology.com |
|
| Dotster : Other Products : Local Site Promotion |
| Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ... |
| www.dotster.com |
|
| Web marketing Australia |
| Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ... |
| www.4webmarketing.biz |
|
| Ranks.nl SEO Consultancy and Web site Promotion Tools |
| Priority search engine submissions and website promotion tools. |
| www.ranks.nl |
|