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Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic
Are You Content With Your Web Content? Five Major Improvements
That Will Increase Your Click-Thru Rate and Get More Traffic
1. Killer Homepage Copy.
Your homepage is THE sole determinant in how much traffic you
bring in. If your visitors...
Evaulating Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site...
Five Reasons Why Good Content Is The Heart Of Every Site
Most probably, you have been using the Internet for many years now. Tell me, why do you visit the sites you frequent?
Certainly, the answers would be varied. Some of you would say that it’s because of the constantly updated news that those...
Ten Steps To A Well Optimized Website - Step 7: Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to...
Two Basic Parts of a Low Cost Web Site Promotion
Anybody could own a web site. Anybody could up sell their own
products and services to their target audience. Anyone could try
to promote their web site with a low cost. But there are not
many web sites that have a truly successful web site...
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Sell Books While You Sleep: Submit Short Articles to Multiple Web Sites
Have you wasted valuable time and money on book promotion
that doesn't work? Have your press releases been ignored?
Have you been too quiet about getting the word out how your
book will help solve people's problems?
Passion and creativity went into your book, now it's time to
put passion and creativity into promoting it! Since no one
really cares as much about your book as you do, then take
time to learn this new, effective way to sell books.
Know that the world wide Web audience wants and needs your
information your expertise, how-to's, your experience or
entertainment.
If you are willing to take four-five actions each day to
promote your products, you will have successful sales.
Follow these steps to learn how to promote your book on line
and make big sales:
Step One.
Do what you do best--write! Create several short "how-to"
articles, short stories, poetry or humor, anywhere from
75-1200 words.
Prepare several lengths of the same article. For one
eMagazine I submitted a seventy-five-word article on how to
write a short article. For a top business Web site, I
expanded it to 900 words. For some, I only submit 400-500 word
articles.
Take responsibility for book promotion yourself. If your
publisher's sales disappoint you, your own marketing weak,
you can still create ongoing, lifelong profits.
Online promotion is great if you are totally bashful or
reluctant to "sell." You don't have to talk to anyone in
person. You promote straight from your home or office.
Now, that's convenience! Learn the basics from teleclasses
and seminars, an Online Promotion Coach, the internet, and
professional networking organizations.
Step Three.
Develop Internet savvy. When you don't take this step, you
will hang back, and stay stuck in fear. Action spurs you on.
Take a free community college course, or visit your library
for help. In just three hours, I learned about search
engines, and other basics.
If you are like me and are passionate to succeed, then hire
a coach or virtual assistant from a local high school or
tech school to move you forward much faster.
Jump in and get yourself an email address and try out
surfing. You won't need a Web site right away, but authors
should eventually have one.
Step Four.
Visit the top Web sites in your field. Without them, your
book won't get much exposure. Many authors report only a few
sales from their own sites.
High traffic web sites are always looking for new material
(your articles) to entice their visitors to come back, again
and again. Their ezines reach from 2000 to 500,000 each
issue! That's great free exposure for you. Notice their signals:
"New material added daily."
In turn, they will put your "signature" which includes the
title of your book and the Web address where it can be
purchased.
It doesn't have to be your Web site. With just one short
article posted in a ezine, one bookcoaching client received
eight emails asking for more information.
These responses gives the author another chance at a sale,
and to be known as the market expert. Many authors are
professional coaches, consultants or therapists, so when
the person contacts them, they can mention these other
services.
Step Five.
Run a search on the top search engines to find the top ten
Web sites in your field. Go to www.google.com, or
www.yahoo.com. Perhaps your subject is women's self
care. Think of
the key words or meta tags these sites would
use for people to easily find them.
A few would be "women or women's self care," "healthy
women," "young women and self care," "mature women's self
care," "working women with children self care." Use other
words for self care,
Think of the benefits your book gives these women. Include
those in the key words--"regain childhood energy", "reclaim
youthful vitality." Submit several key words.
Then visit the Web sites to see their layout and whether or
not they have a regular ezine that needs tips, excerpts, or
stories.
If their site puts up new articles up regularly, your
information has a chance to bring you increased product
sales.
Step Six.
Write a note to the Web master or content person, submitting
the titles of your articles or stories. You may want to send
an article along as a sample of your writing.
It may be a complimentary chapter from your book, or an
excerpt that solves a problem for their visitors. Think
benefits when you submit.
What can your material do for their site-their visitors?
Before you send anything out, after several peer edits, have
it professionally edited.
Step Seven.
Place your book and other products on as many publishing
sites as possible. One I use is InfoPost.com. Now, authors
can be in control of their promotion, with far less effort,
and get the respect, support and sales they deserve.
When you submit your book to them, whether by print or
ebook, they will accept credit cards, fill customer orders,
take their commission (far less than a traditional
publisher) and send you the royalties every few months.
Each publishing Online company has its own contract, so
choose the non-exclusive one for your biggest benefit.
Multiple sites equal multiple sales. You don't even need
your own web site to sell your books!
Step Eight.
Organize your research. Start a file called "Web sites to
Link With." If you don't keep track of your promotion
contacts, you will not be able to follow up.
Professional people always follow-up. They develop
relationships with the people they want to do business with.
Start a communication sheet for these people either on your
computer or in a physical file.
For instance, for publishing sites, list the contact person
(Web master or content person), their email and web site
URL. Include your note to them.
Keep track of what you offer, what they like, what they
take. Date your communications.
Not everyone will respond, but with your persistence, many will!
At the end of your note, ask that they include a link back
to either your site or other publishing sites where your
books are offered.
If you are like me, not a technical person, hire a person
who can do the research for you. Remember, people who visit
top sites are looking for free information and entertainment.
They will appreciate your articles, may even pass them on
to friends and associates. Many will go to your site or
other sites to check out your book--even buy it. Web sites
want your information. It seems like a marriage made in
cyber heaven.
About the Author
Judy Cullins: author, publisher, book coach
eBook: _Ten Non-techie Ways to Market Your Book Online_
thomas: Include discounts link.and update rest. include my phone/fax
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
mailto:Judy@bookcoaching.com
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