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Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!
So how do you Market Your Site twice?
Simple...
Most of us...
PROMOTING YOUR WEB SITE WITH ARTICLES
The first two lines are my affiliate link for an e-book that I co-wrote. Next I give details of my web site, to bring in traffic. Finally, I advertise the complete list of my articles. TIP: Write your resource box in the third person - for example...
Take Back Control Of Your Site
Many of you may be aware of a move by organizations to refocus their efforts into B2B strategies and are pulling back from their B2C strategies. This is largely because it is perceived to be safer, is more lucrative in the short-term, and more...
The Right Way to Use Other People’s Articles on Your Website
Copyright 2005 Off the Page Article Marketing Creates a Steady Flow of Fresh Content Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author’s message gets broad exposure. Sites display...
Website Promotion
Have you ever wondered why some websites get a thousand hits a day while others don't? Well, the secret lies in something called 'website promotion'. When I mean 'website promotion' it does not require you to spend loads on money to ensure that...
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SEO - Why Site Width Matters
Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Go Wide, Young Man
In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking, but don't forget the minor pages.
I always find it odd when people ask which keyword phrase they should try to optimize for on their site. They become a bit flummoxed when I tell them to optimize for all of them. The only question is which keywords should appear on which pages.
For example, the site NomadJournals.com sells writing journals for outdoor activities such as fly fishing, traveling, hiking, bird watching and so on. So, which of these subjects should be used as the keyword phrase for the home page? None! Instead, the generic term "writing journals" was chosen. But what about the specific journal subjects?
The individual pages on the site promoting each journal are optimized for the
specific product. The fly fishing journal page is optimized for fly fishing keywords, the travel page for travel keywords and so on. The end result of this is the home page is appearing high in "writing journals" search results, while each of the internal journal pages are also appearing high.
This can often lead to an interesting visitor situation. As you review your server stats, you may start noting a majority of your traffic is coming in through internal site pages, not the home page. In the above Nomad Journals scenario, the travel journal page far outdraws the home page, which makes for a nice revenue increase.
The home page of a site is critical in a search engine optimization campaign. Just keep in mind it isn't the only page that can draw free traffic and revenues to your site.
About the Author
Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com.
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