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An Action Plan For Marketing Your Web Site (Part 2)
ADD YOUR URL TO YOUR MARKETING MATERIALS A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their...
Free and effective affiliate marketing and website advertising using articles and traffic exchange sites
Affiliate marketing is an extremely tricky subject and so is website advertising. The reason is simple. Most of those who have mastered these subjects are keeping their mouths tightly shut. Some are releasing their valuable affiliate marketing...
How to Generate a Website with 16 Revenue Streams
Since its launch in August 2004 the newest Product from Gary Killops, the "Mega Website Builder" has achieved a good success among the Home-Business Community. The new product satisfy the markets demand to run professional Websites with the...
Is anyone visiting my web site?
Is your web site performing as you expected? Do you know who visits your site and how often? What is the nature of their visits? Where do your visitors come from? What other web sites or search engines are referring visitors to your site? What web...
Tips for SMB Web Site Promotion and Optimization
What is site optimization? Site optimization is a number of actions aimed at enhancing the efficiency of a Web site performance. A Web site’s typical functions include business representation and awareness (PR), sales (B2C), and potential customer...
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Top 5 Methods to Promote Your Website
Don’t make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site isn’t enough, although it’s an excellent first step. You need to be out there actively promoting it if you truly want to achieve revenue through your site. 1. Web Catalogs & Directories Taking out annual subscriptions in one or more of the major web catalogs (e.g. Inktomi, FAST, AskJeeves, etc.) and business directories (e.g. YellowPages, Superpages) can help garner some immediate traffic for your website. Web Catalogs tend to work well for new sites, as they get you some all important links in the early stages. Business directories work for virtually any business as they put a listing (or ad) for your website right in front of people looking for exactly what you’re selling. 2. Link Exchanges This is a fantastic way to increase the importance of your website in the eyes of the search engines. The rationale that the search engines use is that if other sites are linking to yours, then your site must be important. A link from another site to your site is considered a “vote” for your site. The more of these votes, the better; to an extent, of course. Steer clear of such black hat techniques as link farms and free for all (FFA) sites. I recommend starting by asking your vendors, suppliers and customers if they could link to your site in exchange for a link to theirs. You could then branch out into related businesses that service a different audience (e.g. a competitor in another city that you don’t service). 3. Search Engine Submission This step is critical for any brand new website. You’ll want to let the major search engines know that your new site exists, and prompting them to visit it with a search engine submission campaign is a great start. Don’t bother buying a big 1500-engine submission package – there’s only about 7 to 10 major search
engines worth worrying about, and once you’re listed on these, the other 1490 will pick you up (not that they’ll send you any measurable traffic…). The controversy here is whether or not to continue a submission campaign. Does it help an established site? Does it hurt it? Our research indicates that it doesn’t hurt. As to whether or not it helps – for some engines yes, for others no. A big tip to give you here is to be sure to work hard to get your site listed in the important directories like DMOZ and AltaVista.4. Electronic Newsletter An electronic newsletter is a fantastic method for staying in touch with not only existing customers, but potential customers as well. Provide useful, interesting information on a regular basis and be sure that people can subscribe and unsubscribe easily. Utilizing a good tool (e.g. Constant Contact) will make your life easier and allow people to forward the newsletter to their friends and colleagues (known as Viral Marketing). You can also use the newsletter as a vehicle for announcements or specials. Never charge anything to subscribers, and build your list by running contests or promotions. 5. Pay-per-click I saved this one until last as I believe it is the single most important item in this list. If you remember nothing else from this article, remember pay-per-click (or PPC). By paying for visits from people who are searching on keywords related to your product or service, you are almost ensuring that your website will generate more revenue with a higher conversion rate of visitors to customers. The more popular programs include Google AdWords, Overture Content Match and Site Match, as well as smaller players like FindWhat, Kanoodle and Mamma.
Robin Eldred is the president of Apis Design, a Calgary Web Design and Promotion company specializing in building, managing and promoting quality, results-oriented websites for small businesses www.apis.ca
robin@apis.ca
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Promotion World: Free search engine submission and web site promotion |
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Free website promotion tutorial - A Promotion Guide |
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Search Engine Optimization and Search Engine Marketing |
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Web Site Promotion Guide |
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ... |
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Web Site Promotion Guide - Web Developer's Journal |
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
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FirstFound UK - search engine consultants |
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ... |
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Site Promotion.ca - Website Marketing Resources, Tips and Services ... |
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ... |
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IBP: website promotion software, search engine submission software ... |
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ... |
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Web Site Promotion, Marketing and Link Popularity |
Offers web design plus optimization, submittal, monthly maintenance and link popularity services. |
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BigNoseBird.Com's Site Promotion Page |
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ... |
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Politics and Technology: Site Promotion Checklist |
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ... |
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Dotster : Other Products : Local Site Promotion |
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ... |
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Web marketing Australia |
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ... |
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Ranks.nl SEO Consultancy and Web site Promotion Tools |
Priority search engine submissions and website promotion tools. |
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