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Basic Steps to a Great Business Website
So much has been written on the topic of what makes a good business website, and I myself could go on and on about good content, meta tags & other search engine optimization, market strategies and so on.
But there are so many people out there...
Email Marketing for Website Owners
When you own a website, you can do a lot more with it besides being up and running on the Internet. One powerful website “add-on” is the ability to collect the email addresses of visitors to your site, and “stay in touch” with current and...
Powerful...Yet Simple... Persuasion Techniques to Improve Website Marketing
Web Marketing Series
The art of getting skeptical prospects to believe the claims you
make in your web site promotions, to agree with what you're
saying, is one of the most difficult challenges facing
advertisers and copywriters. And...
Using Online Ebay Auctions to Promote Your Website - Confessions of a True Traffic Junkie
If you are looking for traffic to your e-commerce site, you should look no further than Ebay. The reason for this is Ebay is an online auction site that has a huge following and millions of hits on a daily basis. Because of this, if you have your...
Website directories: More than meets the eye
Yahoo, DMOZ and Looksmart are probably familiar names to all of us. Many people attempt to get their sites listed in those directories, because it is a well-known fact that plenty of people visit them when they want to find interesting sites. This...
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Web Site Promoting 101
This article is in response to the scores of emails
I continuously receive from new web entrepreneurs.
Their common theme is: They are new to Internet
marketing. They either have a new business of
their own or they have signed on as an affiliate
for some wonderful new product or service, but
they're not getting anywhere. They want to
know how to get things going.
My first inclination is to send them the following
three words of advice: advertise, advertise, advertise.
I know that's too trite for most people's taste, but
it's great advice. However I'm sure such an answer
would spur many more emails with questions
such as; Where? How? How often? When? Really?
So, I give them a more detailed answer that I have
come to call my Web Site Promoting 101 Reply which
always goes something like this.
Dear Frustrated,
Several years ago, the founder of Wrigley Chewing
Gum was on a flight from New York to his home in
Chicago. The passenger in the next seat recognized
the chewing gum tycoon and asked him a question.
"Mr. Wrigley, I know your company enjoys over 90%
of the chewing gum market. Yet, last week I read
where you are increasing your advertising budget by
over 30%. With such a large share of the market, why
do you continue to spend so much on advertising?
Why not save that money or use it for something
else?"
Mr. Wrigley replied, "how fast do you think this
airplane is flying?" The man answered,"oh, I guess
about 600 miles per hour." Mr. Wrigley responded.
"I think that's fast
enough, don't you?" The man
agreed that indeed, it was fast enough. "Well then,"
asked Mr. Wrigley, "why doesn't the pilot turn off
the engines and save all that expensive jet fuel?"
The reason I started my reply to your question about
how to promote your web site with this little story, is
to illustrate just how vital a consistent flow of
advertising is to any business. It doesn't matter if
that business is online or offline. It doesn't matter
if that business is a small one-person operated web
site like yours or a giant like Mr. Wrigley's. To be
successful all businesses must advertise, advertise,
advertise. If the advertising is weak, in either quality
or quantity, the company's revenue will be weak.
You must have well written ads and you must get
your message in front of a lot of people. Selling
is a numbers game.
The Internet offers a wide array of advertising venues:
ezine ads, classified ads, FFA (Free For All) ads, email
ads, banner ads and links on other web sites. Many
of these venues are free and those that are not, are
very inexpensive compared to the cost of offline
advertising. By the way, offline advertising for your
online business can be very effective, but it is
very expensive.
In summation, I leave you with my mantra: Advertise,
Advertise, Advertise and then advertise some more!
About the Author
Bill Daugherty is the editor and publisher of the
marketing and free advertising ezine "E-Power
Marketing." Visit his free ad site at:
http://www.freeadsgalore.com
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