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Web Site Promoting 101

This article is in response to the scores of emails
I continuously receive from new web entrepreneurs.
Their common theme is: They are new to Internet
marketing. They either have a new business of
their own or they have signed on as an affiliate
for some wonderful new product or service, but
they're not getting anywhere. They want to
know how to get things going.

My first inclination is to send them the following
three words of advice: advertise, advertise, advertise.
I know that's too trite for most people's taste, but
it's great advice. However I'm sure such an answer
would spur many more emails with questions
such as; Where? How? How often? When? Really?
So, I give them a more detailed answer that I have
come to call my Web Site Promoting 101 Reply which
always goes something like this.

Dear Frustrated,

Several years ago, the founder of Wrigley Chewing
Gum was on a flight from New York to his home in
Chicago. The passenger in the next seat recognized
the chewing gum tycoon and asked him a question.
"Mr. Wrigley, I know your company enjoys over 90%
of the chewing gum market. Yet, last week I read
where you are increasing your advertising budget by
over 30%. With such a large share of the market, why
do you continue to spend so much on advertising?
Why not save that money or use it for something
else?"

Mr. Wrigley replied, "how fast do you think this
airplane is flying?" The man answered,"oh, I guess
about 600 miles per hour." Mr. Wrigley responded.
"I think that's fast


enough, don't you?" The man
agreed that indeed, it was fast enough. "Well then,"
asked Mr. Wrigley, "why doesn't the pilot turn off
the engines and save all that expensive jet fuel?"

The reason I started my reply to your question about
how to promote your web site with this little story, is
to illustrate just how vital a consistent flow of
advertising is to any business. It doesn't matter if
that business is online or offline. It doesn't matter
if that business is a small one-person operated web
site like yours or a giant like Mr. Wrigley's. To be
successful all businesses must advertise, advertise,
advertise. If the advertising is weak, in either quality
or quantity, the company's revenue will be weak.
You must have well written ads and you must get
your message in front of a lot of people. Selling
is a numbers game.

The Internet offers a wide array of advertising venues:
ezine ads, classified ads, FFA (Free For All) ads, email
ads, banner ads and links on other web sites. Many
of these venues are free and those that are not, are
very inexpensive compared to the cost of offline
advertising. By the way, offline advertising for your
online business can be very effective, but it is
very expensive.

In summation, I leave you with my mantra: Advertise,
Advertise, Advertise and then advertise some more!

About the Author

Bill Daugherty is the editor and publisher of the
marketing and free advertising ezine "E-Power
Marketing." Visit his free ad site at:
http://www.freeadsgalore.com

 

AddMe, Search Engine Optimization Submission Free Site Promotion ...
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www.promotionworld.com
 
Free website promotion tutorial - A Promotion Guide
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ...
www.apromotionguide.com
 
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1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization!
websitesubmit.hypermart.net
 
Search Engine Optimization, Website Submission and Free ...
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ...
www.addpro.com
 
Free Web Submission: Free Search Engine Submission and Site Promotion
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ...
freewebsubmission.com
 
FastSubmit - The Web's free search engine submission & website ...
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ...
www.evrsoft.com
 
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FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more!
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Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland.
www.1-hit.com
 
Web Site Promotion Guide
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ...
www.smartwebby.com
 
Web Site Promotion Guide - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
FirstFound UK - search engine consultants
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ...
www.firstfound.co.uk
 
Site Promotion.ca - Website Marketing Resources, Tips and Services ...
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ...
www.sitepromotion.ca
 
IBP: website promotion software, search engine submission software ...
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ...
www.axandra-web-site-promotion-software-tool.com
 
Web Site Promotion, Marketing and Link Popularity
Offers web design plus optimization, submittal, monthly maintenance and link popularity services.
www.1-sun-web-site-promotion.com
 
BigNoseBird.Com's Site Promotion Page
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ...
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Politics and Technology: Site Promotion Checklist
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Dotster : Other Products : Local Site Promotion
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Content Menu
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