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5 Sure Ways to Market your Website Effectively on the WWW
5 Sure Ways to market your website effectively on the www, by Brian @ RankAdvance In the hurried world of today, we don't have the luxury of much spare time anymore. This means that we have to either do things faster, make better use of available...
An Easy Way To Include RSS In A Web Site
RSS has become a very important issue for web site promotion. This method helps to update web sites daily. A web site will always look actual. Why is RSS important? Visitors like always fresh content on a web site. A web site is...
How to Build a Business Website
A recent report done by Yankee Group, a Boston-based market research company, states that at the end of 2004 around 34 percent of small and medium sized businesses in North America are selling goods and services on the Internet and another 25...
Keys to Increase Your Website Search Engine Ranking
Copyright 2005 Peter Tarrida del Marmol When we are talking about search engine ranking, the first thing you need to think about is the market place. Many people ask themselves, how many keywords should I put in my anchor text? What is the...
The Importance Of Relevant Website Content.
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World of Website Promotion

Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of all the entities of search engine promotion.

Title


Add title here


The title of an HTML page helps users keep track of what they're viewing as they browse, and it also identifies the page in history and bookmark lists. If you don't title a page, the page will appear in the browser window, bookmark lists, and history lists as Untitled Document.

Search engines also read as a user and identifies the page from its title. Therefore, keywords in title help in getting good ranking in search engines. Title must not contain more than 80 words. It must be limited to 10-15 words with company name, product name and four words brief.

Keywords



Many search-engine robots read the contents of the Keywords META tag and use the information to index your pages in their databases. Some search engines put a limit on the number of keywords or characters they will index, and some ignore all keywords if you go beyond the limit. For this reason it's a good idea to limit your keywords to a few well-chosen words.

It is recommended to limit keywords to 255 characters, all followed by a comma with no space after the comma. Put most important keywords first with different variations like capitalized and lowercase.

Description



Many search-engine robots read the contents of the Description META tag. Some use the information to index your pages in their databases, and some also display the information below the link to your page in the search


results instead of the first few lines of your document. Some search engines put a limit on the number of characters they will index, so it's a good idea to limit your description to 500-700 characters.

Heading
Heading tag goes from to . The font size decreases with the number in the heading tag i.e. is larger than . Search engines score keywords and text found in heading tags better than other text on the pages. It is very similar as when we read a book we get an idea of the section from its heading.

Alt Tag
Alt Tag specifies alternative text that appears in place of the image for text-only browsers or for browsers that have been set to download images manually. For visually impaired users who use speech synthesizers with text-only browsers, the text is spoken out loud. This text also appears when the pointer is over the image.

The tag can be filled with keywords and some search engines will read and assign points to keywords contained in this tag.

Page size
Keep the page size as smaller as possible. Make it under 15k.

Frame
Frames provide a good option to designers to keep certain information visible, while other views are scrolled or replaced. But frame creates problems with search engines, bookmarks, emailing links and so on, because every page corresponds to a single URL. Therefore it is recommended to avoid use of Frames.

File Name
Try for add keywords in file name. The file name should not be too long. Try to limit file name to 26 characters and total URL to 80-90 characters.

In the next article I will discuss about the various search engine, directories and other techniques of free website promotion.

About the Author

Pushkar Pathak is Operation Head of Excel Solutions (www.excelsolutions.biz). Excel Solutions is providing free website maintenance right now.

 

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Content Menu
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