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A Bang On The Head, A Kangaroo And An Entrepreneur, What Happened Next?
If you are always on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places. A Herd Of 45,000 Website Visitors That Didn't Cost Anything... In September 2003 an amazing turn of events led to a...
Advantages and Disadvantages Of A Reverse Mortgage
Copyright 2005 Paul Jesse Betty and John, are in their mid-seventies and are currently weighing the advantages and disadvantages of a reverse mortgage as a way of freeing up some cash. The couple purchased their home 45 years ago for about...
Cures for Small Business Inferiority Feelings
Is someone stealing your entrepreneurial energy and enthusiasm by trying to make you feel inferior? Operating a small business is challenging enough without losing any of our drive. As individuals, we need social approval. We tend to...
Have You Sold Your Internal Customers?
You can make the sale. You know your core message. You know your target market inside out, right? But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you...
The Road To Opportunity In Wholesale Distribution
Dynamic forces of change are converging upon the wholesale distribution industry. The business environment is changing and distributors must change, too. This sobering conclusion comes from new Facing the Forces of Change: The Road to...
 
3 High-Impact Fixes For Your Marketing Woes

Copyright 2005 Cutts Group, llc

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we’ve got to come up with some grand plan in order to get our business skyrocketing again. Don’t be fooled! Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes.

1. The Magic Number - 1
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No... but wait until AFTER the sale.

When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination - one of marketing’s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display... or even at the register. You’ll make extra profits instead of losing a sale.

2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Don’t go there. Quietly look for new methods of advertising and new markets to target.

Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key... sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your


way.

Modernize an old marketing technique that still carries a wallop - postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of readers. Your competition won’t even know that you’re using them!

3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.

Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.

Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

 

United States Small Business Administration
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Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ...
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ...
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business start up small business finance start up advice.
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Smallbusiness.gov.au redirect to business.gov.au
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ...
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Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
www.entrepreneur.com
 
Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
www.microsoft.com
 
The Small Business Advisor - advice for starting and operating a ...
Advice and assistance for starting and operating a small or home based business.
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SCORE "Counselors to America's Small Business"
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs.
www.score.org
 
Small Business and Self-Employed One-Stop Resource
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ...
www.irs.gov
 
Welcome to Small Business BC your business resource in British ...
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver.
www.smallbusinessbc.ca
 
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Provides information and advice to help small businesses realise their potential.
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NSW Small Business
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ...
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Business Management & Advice: Small Business Resources & Information
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
www.businessweek.com
 
Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ...
Information and legal sites relevant to small business.
smallbusiness.findlaw.com
 
Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
grants.nih.gov
 
Microsoft bCentral Small Business Directory
Directory categorized by industry with company business card feature.
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Small Business Development Corporation
Our business information services provides guidance to improve business skills and knowledge on advice on starting, buying, selling and expanding a small ...
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