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Informative Articles

Businesses Should Specialise Not Generalise
In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of...
God Feeds The Birds Of The Air, But He Doesn’t Drop It Into Their Nests
It has been said that God feeds the birds of the air, but He doesn’t drop it into their nests. The food is out there in amazing and unfathomable abundance, but they have to go out and get it. They have to go look for it, recognize it as food...
"How To Create Small Niches - That Attract Wealth!"
Adaptation is one of the most widely used principles for creating powerful niches. It's simply looking at what another successful business; product, service, or person is doing, then finding a way to adapt it to your own business, product,...
Succession Planning - 10 Vital Points for Business Success
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The Benefits of Starting A Home-Based Business
The U.S economy continues to grow and corporations are enjoying large profits, but the majority of Americans still struggle with finances. This is one of the main reasons many people are looking into the benefits that a home-based business can...
 
3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace

Copyright 2005 Cutts Group, llc

Let’s face the facts... old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace. Hey, this month’s hottest techniques and information will be obsolete in six months. Now, I’m not saying that old marketing principals can’t be upgraded and incorporated successfully, but as a rule marketers have to stay on top of the latest marketing trends.

If you’re wanting to stay ahead of your business savvy competitors you’ll need to implement 3 tactics to stay one step ahead.

1. Watch For New Advertising Methods
You never know what will work for you unless you take the time to experiment! Who knows? The next marketing experiment you test may be a million dollar idea. Keep your eyes peeled for the latest marketing news.

It never pays to put all of your eggs in one basket. Don’t neglect the tried and true marketing tools that have been successful in the past. Invest about 20 percent of your advertising budget and time into testing for new marketing strategies that will increase your profits.

2. Spruce Things Up
Don’t get stuck in a rut. Yeah, you have products that have been successful for years, but what would happen if you gave them a “face lift?’ Would you attract new customers? Would your


old customers enjoy the change? You’ll be surprised at what a new packaging will do for old product sales.

Sprucing up doesn’t have to stop with your products. A few minor changes in the store appearance can bring new life to your place of business as well.

3. Diversify
The more products you have to offer, the more insulation you have against the decline in popularity of one particular item. Don’t go out on a limb, when you’ve got a good thing going. Look for products and services that compliment your current products and services.

Don’t let the speed-of-light changes in the market take your business under. Stay afloat with these proven tactics.
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

 

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Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ...
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business start up small business finance start up advice.
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Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ...
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Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
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Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
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Advice and assistance for starting and operating a small or home based business.
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SCORE "Counselors to America's Small Business"
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs.
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Small Business and Self-Employed One-Stop Resource
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Provides information and advice to help small businesses realise their potential.
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NSW Small Business
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Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
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Information and legal sites relevant to small business.
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Small Business Funding Opportunities (SBIR and STTR)
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Small Business Development Corporation
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