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Are You The Next Internet Millionaire ?
If you're like most Internet users...your email inbox is bombarded with home business offer, but nothing's working ...and now you're wondering if anyone out there will ever really help you, or if they're all just trying to take MONEY from you! ...
Asking For Proof in the Economic Pudding
There are no stupid questions, only stupid people. Ask an economist for proof of one of their pet theories and you'll find quickly that the age old axiom that we all learned in school and work place training seminars is dead wrong. You can ask a...
Business Plans and Small Business Funding for Internet Business
Most Internet Business Entrepreneurs Lack Both the Funding, and Proper Planning Needed to Last as a Business. Commentary on the two most prevalent problems Internet business entrepreneurs face, namely, lack of funding and planning. This press...
Failure is Not an Option
I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success...
The Value of Building An Internet Community
Synopsis: The internet is a constantly changing, evolving entity. Understanding new laws, new regulations and even new technology is vital to your success. Unless you are prepared to embrace these changes, you may be left behind.
We see...
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3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace
Copyright 2005 Cutts Group, llc
Let’s face the facts... old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace. Hey, this month’s hottest techniques and information will be obsolete in six months. Now, I’m not saying that old marketing principals can’t be upgraded and incorporated successfully, but as a rule marketers have to stay on top of the latest marketing trends.
If you’re wanting to stay ahead of your business savvy competitors you’ll need to implement 3 tactics to stay one step ahead.
1. Watch For New Advertising Methods
You never know what will work for you unless you take the time to experiment! Who knows? The next marketing experiment you test may be a million dollar idea. Keep your eyes peeled for the latest marketing news.
It never pays to put all of your eggs in one basket. Don’t neglect the tried and true marketing tools that have been successful in the past. Invest about 20 percent of your advertising budget and time into testing for new marketing strategies that will increase your profits.
2. Spruce Things Up
Don’t get stuck in a rut. Yeah, you have products that have been successful for years, but what would happen if you gave them a “face lift?’ Would you attract new customers? Would your
old customers enjoy the change? You’ll be surprised at what a new packaging will do for old product sales.
Sprucing up doesn’t have to stop with your products. A few minor changes in the store appearance can bring new life to your place of business as well.
3. Diversify
The more products you have to offer, the more insulation you have against the decline in popularity of one particular item. Don’t go out on a limb, when you’ve got a good thing going. Look for products and services that compliment your current products and services.
Don’t let the speed-of-light changes in the market take your business under. Stay afloat with these proven tactics.
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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