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Analyzing Customers in Your Business Plan
The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services...
Get Coached!
Coaching is a hot trend at a growing number of companies, from IBM and Dow Chemical to entrepreneurial start ups. According to a recent survey by The Hay Group, an international human resources consultancy, between 25 percent and 40 percent of...
How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.
What I have found today is that online businesses have a built in advantage when...
PR: Here's All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.
Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial...
“The Hidden Traffic Strategy That Skyrockets Your Profits”
If you agree that traffic is the true currency of the web, then you’d want to read this article very carefully…
Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy...
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Advertising - For Small Businesses (Part 1)
Is it right for you?
If you decide to advertise your product
or service then you must ask yourself - "Will potential
customers read this publication and will they take action
having read my ad?"
National newspapers - Read by a huge cross section of the
population. If you're inserting a display ad then it would
need to be professionally designed and you'd need to be in
it for the long run. It would be expensive and I don't see
any small to medium sized business justifying the cost. It
may suit you better to use the classified advertising in the
national newspapers - again, it depends on the type pf
business you're in. Check out what your competitors are
doing and if their in it, then perhaps you need to be.
Local newspapers - May be more appropriate for your business
particularly if you only want business from the local area.
Again, you must be prepared to consider an ad every day or
at least once a week for several weeks. Classified ads may
be more suitable for your business particularly if you have
a product or service that people would look up the
classifieds to find.
Business/Trade magazines - There's a magazine published for
almost every business you could think of. They are often
produced by Trade Associations. If, for
example, your
product or service is used by plumbers and heating
engineers, then it makes sense to advertise in their
magazine. Use the internet to find the magazine or
association you want.
Consumer magazines - If your product or service is used by
the consumer, then this is for you. These again can target
specific markets. I know of an image consultant who also
does wedding makeup. She advertises her makeup service in
wedding magazines. She also, separately, advertises her
image service to the mother of the bride in the same
magazine. Think about the people who buy your product or
service and there's bound to be a specialist magazine that
they read.
Magazines last longer - You'll get more mileage out of a
magazine as they tend to be read several times. They mostly
come out once a month so people take more time to read and
re-read them. You'll find a list of business and consumer
magazines at: www.refdesk.com/mag.html
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com
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