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How To Make The Most Out of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to...
Online Casino - What Is It?
Entertaining industry conquerors more and more space of our lives. Any inventions in any technical sphere of life attract those who are involved in entertainment business. Internet was not the exception. Lots of offers concerning gambling...
Picking A Small Business Accounting Program
A small business accounting program should accomplish three tasks: track income and expenses, generate business forms, and keep detailed records for other assets and liabilities. Tracking Income and Expenses The task of tracking a...
Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance. A grant supports the business ideas and turns the dreams of an entrepreneur in to reality. There are many types of...
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Some time ago I attended a birthday party and met a young guy who just happened to be 30. I say young because when you're 47, that is a young age! He told me about his career in a major corporate company where he's been working for the past 3...
 
Advertising - For Small Businesses (Part 2)

How to do it

People skim through newspapers and magazines and they aren't
necessarily looking for information on products or services
(unless they're reading the classifieds) It's therefore
absolutely vital that your advertisement grabs their
attention and encourages them to read more. Many ads are
designed merely to create awareness of a product or service,
however, small to medium size businesses need a result.

Use words that attract attention in your headline - The two
most powerful words in a headline are - YOU and FREE. Other
great headline words are - How to - New - The Secrets of -
Amazing - Breakthrough - Announcing - Discover - Protect -
Facts you - At last

Don't worry too much about a photograph or a graphic - A
good headline is what you need to grab attention and
differentiate you from your competitors. There are several
ads in my local paper for plumbers. All but one has the name
of the plumbing business at the top of the ad - "Fred Smith
Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top
of the ad. I had to read more to find out what made this
plumbing service "DYNAMIC." To me - one plumber is much like
another; however, this one grabbed my interest.

Offer something free - A sample - an hour of your time -
information - a drink - a coffee - some food - a place for
children to play - a book - an audio or video tape. Offer
something that has a high perceived value for the customer
but a low cost for you. Remember - you want them to respond
to your ad, not your competitors.

Use simple language - Get to your point FAST - remember,
people will only spend a few seconds


looking at your ad, so
don't beat around the bush.

Offer benefits - Tell the customer how your product or
service benefits them or solves their problems. Don't start
sentences with - "We do ……." start with - "You will ……."

No jargon - Watch out for abbreviations, jargon, buzz words
and technical information. You might understand the language
but does the customer?

Don't be boring - Don't use words like -"Quality service"
(What does that mean?) - "Established in 1862" (Who cares) -
"We provide an individual service" (Doesn't everybody?) Look
at what some of your competitors say in their advertising
and do something different.

Touch the emotions - Make your ad look and sound human, warm
and friendly. Perhaps put a name in - "Call Jim now for a
FREE quotation."

Use testimonials - Put in the names of people and businesses
that you've worked with and what they said (with their
permission of course)

Call for action - Your advertisement must prompt people to
do something. You must ask them to phone you - come and see
you - ask you to see them or place an order - NOW! Make it
as easy as possible for them to do that - a free phone
number - a freepost address - a simple tear-off coupon to
complete - something free or any other incentive for them to
take action NOW!


About the Author

Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com

 

United States Small Business Administration
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ...
www.sba.gov
 
SBA
The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. ...
www.sba.gov
 
Main Page - SmallBusiness.com - Small Business Resources
Find Small Business plans, advice, tutorials about organization, corporations, entrepreneurship, and smallbusiness.
www.smallbusiness.com
 
Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ...
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ...
smallbusiness.yahoo.com
 
Small business advice business start up small business finance ...
business start up small business finance start up advice.
www.smallbusiness.co.uk
 
Smallbusiness.gov.au redirect to business.gov.au
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ...
www.smallbusiness.gov.au
 
Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
www.entrepreneur.com
 
Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
www.microsoft.com
 
The Small Business Advisor - advice for starting and operating a ...
Advice and assistance for starting and operating a small or home based business.
www.isquare.com
 
SCORE "Counselors to America's Small Business"
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs.
www.score.org
 
Small Business and Self-Employed One-Stop Resource
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ...
www.irs.gov
 
Welcome to Small Business BC your business resource in British ...
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver.
www.smallbusinessbc.ca
 
Small Business Service | Home
Provides information and advice to help small businesses realise their potential.
www.sbs.gov.uk
 
NSW Small Business
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ...
www.smallbiz.nsw.gov.au
 
Business Management & Advice: Small Business Resources & Information
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
www.businessweek.com
 
Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ...
Information and legal sites relevant to small business.
smallbusiness.findlaw.com
 
Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
grants.nih.gov
 
Microsoft bCentral Small Business Directory
Directory categorized by industry with company business card feature.
sbd.bcentral.com
 
Our site has moved! Please update your bookmarks!
Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ...
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Small Business Development Corporation
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