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10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.
In days gone bye, banners and graphics were all important but now it's the words that do the selling.
This short article will give you...
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Starting your own small business
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Work At Home Moms - Start Your Business With Found Money
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Attention Small Busines Owners: How to Get Publicity Any Time YOU Want!
Attention:
Who Else Wants To Get Publicity Whenever You Want It?
By Dr. Letitia S. Wright, D.C.
Copyright 2005
Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. There are companies that have such good connections they are able to create the placements anytime they want and its worth the price. You can pick the magazines you want to be placed in, they work it out and you pay when the placement is complete. With proper preparation, you can document your results and maximize each appearance.
Publicity is often a matter of timing. You can get publicity during the slow holiday times. There just is not as much new going on. Look at all the holidays coming up and plan to get your news release out in time for each of them. Create a plan to know when reporters are on deadline so that you are NOT calling them at that time. Create a verbal pitch that can really work, sound and act professional. Sometimes people want to question a media contact as to why their story was not carried. It is not the media’s responsibility to critique your information and it is a clear sign inexperience with media. Your story can be bumped by world events or they may have covered your exact topic not
long ago and you did not notice. Either way, putting a media contact in the awkward position of having to explain themselves will put you on the avoid list. They will avoid your calls and throw out your news releases. They will think that dealing with you will be troublesome and not worth the story they may get. Media loves people who are easy going and easy to deal with.
Being truly newsworthy is the biggest challenge of all. You may have a good cause, a good reason, a good story , a good business and it may be the right thing to do, but it is truly newsworthy? Is it of interest to the media you are asking to carry the story? Think about it, really stop, and think long about that. Why would this particular media outlet need to carry the story? Are their readers, listeners or viewers the audience you are trying to reach? Are you just sending the story out to anyone? You need to target the media first. Be sure what you are talking about is what their audience needs to know about. Then tell they something they didn’t know! Not just your sales prices but real information.
These are the basics to getting publicity anytime you want to.
Dr. Wright is the host of the Wright Place TV Show and a 2004 Stevie Award Nominee. For a free report: 5 Fast Ways to Get on TV,
info1080-89555@autocontactor.com or visit www.wrightplacetv.com
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United States Small Business Administration |
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ... |
www.sba.gov |
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SBA |
The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. ... |
www.sba.gov |
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Main Page - SmallBusiness.com - Small Business Resources |
Find Small Business plans, advice, tutorials about organization, corporations, entrepreneurship, and smallbusiness. |
www.smallbusiness.com |
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Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ... |
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ... |
smallbusiness.yahoo.com |
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Small business advice business start up small business finance ... |
business start up small business finance start up advice. |
www.smallbusiness.co.uk |
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Smallbusiness.gov.au redirect to business.gov.au |
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ... |
www.smallbusiness.gov.au |
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Business & Small Business |
Online and print small business publication. Information to help start, grow or manage a small business. |
www.entrepreneur.com |
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Microsoft Small Business Center |
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more. |
www.microsoft.com |
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The Small Business Advisor - advice for starting and operating a ... |
Advice and assistance for starting and operating a small or home based business. |
www.isquare.com |
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SCORE "Counselors to America's Small Business" |
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs. |
www.score.org |
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Small Business and Self-Employed One-Stop Resource |
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ... |
www.irs.gov |
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Welcome to Small Business BC your business resource in British ... |
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver. |
www.smallbusinessbc.ca |
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Small Business Service | Home |
Provides information and advice to help small businesses realise their potential. |
www.sbs.gov.uk |
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NSW Small Business |
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ... |
www.smallbiz.nsw.gov.au |
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Business Management & Advice: Small Business Resources & Information |
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ... |
www.businessweek.com |
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Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ... |
Information and legal sites relevant to small business. |
smallbusiness.findlaw.com |
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Small Business Funding Opportunities (SBIR and STTR) |
Links to Small Business Funding Opportunities and SBIR / STTR Applications. |
grants.nih.gov |
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Microsoft bCentral Small Business Directory |
Directory categorized by industry with company business card feature. |
sbd.bcentral.com |
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Our site has moved! Please update your bookmarks! |
Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ... |
sbdcnet.utsa.edu |
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Small Business Development Corporation |
Our business information services provides guidance to improve business skills and knowledge on advice on starting, buying, selling and expanding a small ... |
www.sbdc.com.au |
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