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Consistency Builds Trust
You know your prospects need what you sell. You know they want what you sell. Heck, you know that they even sent away for information on your service and requested a quote. But the fact is you are missing one major piece of the puzzle. ...
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Develop your skills and talents to perfection and outsource what you lack. If you have a talent for writing, become the perfect salesletterwriter and if you don't know how to build a web site let an expert do that for you. By using education and...
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Blast Your Way Out Of A Slump With 4 Simple Tactics

Copyright 2005 Cutts Group, llc

Every business goes through a “slump.” Hey, you’ve been raking in the bucks when... blam, you’re up against a brick wall. The customers seem to have forgotten you exist, and the bills pile up. Don’t despair... you’re not alone.

I know that doesn’t fix one thing for you right now, but find comfort in the fact that slumps don’t last forever. Most businesses make it through, and with these 4 sure-fired “slump blasters,” you’ll make it too.

Why?
Some slumps are to be expected. Seasonal workers expect to have some down time during the “off season” months. Other slumps sneak up when you are doing your darnedest to market and implement every up-to-date marketing strategy in the book. Could it be that...

• A recent change in your advertising campaign has gone sour?

• A savvy competitor has “one up” on you?

• Major news is affecting the entire industry?

Once you’ve properly identified the cause, you can develop a counter strategy to boost yourself back into the black.

What If There’s No Obvious Cause?
When there is no apparent reason or catalyst, you can safely identify it as a normal business slump. Let’s face it... you’ve hit a normal business slump. You need to put these 4 tactics into action.

1. Develop a special deal for your existing clientele. Make it short. Make it quick...


put a deadline on the offer. Let them know as cheaply as possible that you’ve got a deal they can’t pass up... if they hurry! Get them into action.

2. Let your prospective customers in on the secret. Get them hustling to get in on the deal, before it’s too late.

3. Call your trusted, long-time customers and let them know you need their help. Ask them for referrals, and remember to reward their effort. They’ll feel like heroes and will bask in your appreciation.

4. Temporarily blitz “quick” advertising media with your deal. Get the information out quickly, and you’ll start seeing results quickly.

Sometimes a little quick action is all it takes to boost things back into their perspectives. Hurry! Get your customers moving!
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

 

United States Small Business Administration
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ...
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Online and print small business publication. Information to help start, grow or manage a small business.
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Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ...
Information and legal sites relevant to small business.
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Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
grants.nih.gov
 
Microsoft bCentral Small Business Directory
Directory categorized by industry with company business card feature.
sbd.bcentral.com
 
Our site has moved! Please update your bookmarks!
Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ...
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Small Business Development Corporation
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