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Informative Articles

A Small Business Consultant Can Help in Many Ways…But One Thing He Can’t Provide
An owner must realise that the 'oomph' must come from the owner. It is no benefit if all the passion and drive to improve the business comes from the consultant. It will not work that way. Owners must be excited and driven to succeed. If they...
Common Sources of Financing for Small Business
The choice of financing is an important determinant of whether a product reaches the market, or whether an existing business can survive. The choice of financing is an important part of being an entrepreneur and business owner, and the ability...
Small Business Credit Cards
Small Business Credit Cards So what do you look for when applying for a credit card for your small business? One thing is for sure, wasting money isn’t an option because it can make or break your business. Things to look for are low interest rates...
SWOT Analysis
If you’ve ever listened to Warren Buffett talk about investing, you’ve heard him mention the idea of a company’s moat. The moat is a simple way of describing a company’s competitive advantage. A strong competitive advantage, or a wide moat,...
Why small businesses need both a logo and an identity system
Why small businesses need both a logo and an identity system Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice....
 
Blast Your Way Out Of A Slump With 4 Simple Tactics

Copyright 2005 Cutts Group, llc

Every business goes through a “slump.” Hey, you’ve been raking in the bucks when... blam, you’re up against a brick wall. The customers seem to have forgotten you exist, and the bills pile up. Don’t despair... you’re not alone.

I know that doesn’t fix one thing for you right now, but find comfort in the fact that slumps don’t last forever. Most businesses make it through, and with these 4 sure-fired “slump blasters,” you’ll make it too.

Why?
Some slumps are to be expected. Seasonal workers expect to have some down time during the “off season” months. Other slumps sneak up when you are doing your darnedest to market and implement every up-to-date marketing strategy in the book. Could it be that...

• A recent change in your advertising campaign has gone sour?

• A savvy competitor has “one up” on you?

• Major news is affecting the entire industry?

Once you’ve properly identified the cause, you can develop a counter strategy to boost yourself back into the black.

What If There’s No Obvious Cause?
When there is no apparent reason or catalyst, you can safely identify it as a normal business slump. Let’s face it... you’ve hit a normal business slump. You need to put these 4 tactics into action.

1. Develop a special deal for your existing clientele. Make it short. Make it quick...


put a deadline on the offer. Let them know as cheaply as possible that you’ve got a deal they can’t pass up... if they hurry! Get them into action.

2. Let your prospective customers in on the secret. Get them hustling to get in on the deal, before it’s too late.

3. Call your trusted, long-time customers and let them know you need their help. Ask them for referrals, and remember to reward their effort. They’ll feel like heroes and will bask in your appreciation.

4. Temporarily blitz “quick” advertising media with your deal. Get the information out quickly, and you’ll start seeing results quickly.

Sometimes a little quick action is all it takes to boost things back into their perspectives. Hurry! Get your customers moving!
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

 

United States Small Business Administration
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ...
www.sba.gov
 
SBA
The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. ...
www.sba.gov
 
Main Page - SmallBusiness.com - Small Business Resources
Find Small Business plans, advice, tutorials about organization, corporations, entrepreneurship, and smallbusiness.
www.smallbusiness.com
 
Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ...
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ...
smallbusiness.yahoo.com
 
Small business advice business start up small business finance ...
business start up small business finance start up advice.
www.smallbusiness.co.uk
 
Smallbusiness.gov.au redirect to business.gov.au
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ...
www.smallbusiness.gov.au
 
Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
www.entrepreneur.com
 
Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
www.microsoft.com
 
The Small Business Advisor - advice for starting and operating a ...
Advice and assistance for starting and operating a small or home based business.
www.isquare.com
 
SCORE "Counselors to America's Small Business"
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs.
www.score.org
 
Small Business and Self-Employed One-Stop Resource
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ...
www.irs.gov
 
Welcome to Small Business BC your business resource in British ...
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver.
www.smallbusinessbc.ca
 
Small Business Service | Home
Provides information and advice to help small businesses realise their potential.
www.sbs.gov.uk
 
NSW Small Business
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ...
www.smallbiz.nsw.gov.au
 
Business Management & Advice: Small Business Resources & Information
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
www.businessweek.com
 
Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ...
Information and legal sites relevant to small business.
smallbusiness.findlaw.com
 
Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
grants.nih.gov
 
Microsoft bCentral Small Business Directory
Directory categorized by industry with company business card feature.
sbd.bcentral.com
 
Our site has moved! Please update your bookmarks!
Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ...
sbdcnet.utsa.edu
 
Small Business Development Corporation
Our business information services provides guidance to improve business skills and knowledge on advice on starting, buying, selling and expanding a small ...
www.sbdc.com.au
 
 

 
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