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4 Steps to Success In Life, Business, The Universe And
Everyone wants to succeed in life. And no one starts a business of any sort, on-line or off-line, wanting to fail.
Yet the sad fact is that 80% of offline and 97% of internet businesses will fail in the first year. 84% of internet businesses...
Do You Need Accounting Software For Your Small Business?
If you’re anything like me then you dislike with a vengeance doing your accounts and taxes. So how can you make this process easier, less painful and cut your accountancy fees? Well buying an accounting software package is one way. First of all...
How To Find HOT, Non-Internet Marketing Topics For Your eBooks
It's so tempting to write ebooks yet again, on "How To Make Money on the Internet" isn't it? You see the thousands of books pitching the next big tip, technique or strategy for making money online. You get a flood of email from guru's who...
Intent
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: GregReid@AlwaysGood.com Intent Over the past few...
Small Business Q&A: Achievements Outweigh Education and Experience
Q: When it comes to succeeding in business, which do you think is more important: education or experience? -- Regina M. A: Regina, have you seen the television show, Fear Factor? If you haven't seen it you've probably heard about it. Fear Factor...
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Blast Your Way Out Of A Slump With 4 Simple Tactics
Copyright 2005 Cutts Group, llc
Every business goes through a “slump.” Hey, you’ve been raking in the bucks when... blam, you’re up against a brick wall. The customers seem to have forgotten you exist, and the bills pile up. Don’t despair... you’re not alone.
I know that doesn’t fix one thing for you right now, but find comfort in the fact that slumps don’t last forever. Most businesses make it through, and with these 4 sure-fired “slump blasters,” you’ll make it too.
Why?
Some slumps are to be expected. Seasonal workers expect to have some down time during the “off season” months. Other slumps sneak up when you are doing your darnedest to market and implement every up-to-date marketing strategy in the book. Could it be that...
• A recent change in your advertising campaign has gone sour?
• A savvy competitor has “one up” on you?
• Major news is affecting the entire industry?
Once you’ve properly identified the cause, you can develop a counter strategy to boost yourself back into the black.
What If There’s No Obvious Cause?
When there is no apparent reason or catalyst, you can safely identify it as a normal business slump. Let’s face it... you’ve hit a normal business slump. You need to put these 4 tactics into action.
1. Develop a special deal for your existing clientele. Make it short. Make it quick...
put a deadline on the offer. Let them know as cheaply as possible that you’ve got a deal they can’t pass up... if they hurry! Get them into action.
2. Let your prospective customers in on the secret. Get them hustling to get in on the deal, before it’s too late.
3. Call your trusted, long-time customers and let them know you need their help. Ask them for referrals, and remember to reward their effort. They’ll feel like heroes and will bask in your appreciation.
4. Temporarily blitz “quick” advertising media with your deal. Get the information out quickly, and you’ll start seeing results quickly.
Sometimes a little quick action is all it takes to boost things back into their perspectives. Hurry! Get your customers moving!
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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