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Exchange Rate Board
The foreign exchange rate board is an icon that identifies foreign exchange outlets all over the world. You will find then sited in airports, banks, travel centres and high streets oultets. The boards are the best and accepted method to convey...
Extend Your Book’s Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it...
Oasis in a Cash Flow Desert - Four Resources That Increase Small Business Capital Streams
For small business owners, an enthusiastic vision for smooth, steady growth can become nothing more than a mirage once company cash flow problems begin to heat up. Most will struggle with the timing of payment from clients or customers at some...
Small Businesses - Big Obstacles
Everyone is talking about small businesses. In 1993, when it was allowed, more than 90,000 new firms were registered by individuals. Now, less than three years later, official figures show that only 40,000 of them still pay their dues and...
Understanding MLM Compensation Plans
Introduction
Down lines, up lines, overrides and spill over. Understand? Of course not! But it was exactly these types of terms that I was bombarded with when I was at first trying to learn about the world of multi level marketing. It made...
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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
“Micro-Plan” Questions
What is your purpose for being online?
- Awareness
- Sales
- Community
What % of your overall marketing to be done online?
- How much time do you expect to spend marketing on internet?
What strategies will you use?
- Contests
- Forums
- Free
reports/e-book
- Newsletter
- Pay per click advertising
- Banners
- Articles/content
- Viral marketing
Timeline
Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
Analysis
- How will you track the success of your marketing plans? What is your ROI?
Budget
- What is your total yearly internet marketing budget?
- Assign a $ to each of the strategies you will use.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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| www.smallbusinessbc.ca |
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| Small Business Service | Home |
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| NSW Small Business |
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