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5 Tips for a Safe Online Job-Search
Conducting a job search using the Internet has definitely transformed how jobseekers contact hiring companies. The availability of copying and pasting a text version resume into a form at a company’s website has laid the foundation for an easier...
Choosing a Mortgage Lender
Just as there are many types of mortgages and mortgage deals to choose from, there are also many sources where you can go to get a mortgage. Your key choices are to use a mortgage broker, a more general financial adviser, or shop around yourself and...
How "The Whine" Assures Small Business Failures
If you have dealt with many people in the Internet marketing field, you have undoubtedly run across "The Whine". This is an attitude filled with self pity, the desire to have the rewards of Net marketing without paying the price, and often a great...
How to Get Your Small Business to Succeed
When I’m in Omaha on business, I stay with an old friend, Richard. This is how our day begins. “I’m going for doughnuts,” he says. “What would you like?” Much as I hate to begin my day with doughnuts, I also love to begin my day with doughnuts …...
How To Pick An IT Consultant
At some point, most business are going to need to have some help from a IT consultant. Maybe your business is a small, without many IT resources. Maybe your company is larger, with a significant resources in IT already, and just needs a healthy...
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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
“Micro-Plan” Questions
What is your purpose for being online?
- Awareness
- Sales
- Community
What % of your overall marketing to be done online?
- How much time do you expect to spend marketing on internet?
What strategies will you use?
- Contests
- Forums
- Free
reports/e-book
- Newsletter
- Pay per click advertising
- Banners
- Articles/content
- Viral marketing
Timeline
Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
Analysis
- How will you track the success of your marketing plans? What is your ROI?
Budget
- What is your total yearly internet marketing budget?
- Assign a $ to each of the strategies you will use.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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