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Informative Articles

Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was...
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that...
Successful Small Businesses Use PR
It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it. There’s a sense of urgency and a recognition that those “key target publics” have...
Swotting for Success
Not so long ago, I impressed the daylights out of a friend, by showing him his face on my PC's screen. As I tapped away at the minus key, the picture slowly zoomed-out, revealing that it was a picture of the two of us, and it soon became clear...
The Tax Connection: Small Businesses and Tax Time
I'm sure you've heard the daunting statistics that only 1 out of every 5 businesses makes it to their 5th year. But do you know why this is true? While I can only speculate, I have heard one of the biggest reasons for business bankruptcy is...
 
Hedge Fund Advertising



HEDGE FUND ADVERTISING
Have you seen all those big full page ads
for hedge funds in the Wall Street Journal, the
Financial Times, Investors Business Daily? You
haven’t. Maybe they are being drowned out by the
regular mutual funds who continually tell you
how great they are.
Shucks! I forgot. Hedge funds are not
allowed to advertise. I wonder why. Maybe they think
that their potential customers are too dumb to
know that hedge funds are a poor investment.
Could be. The Securities and Exchange Commission
is trying to protect investors – I think?
To be able to buy into a hedge fund the
smallest investor must have a net worth of
$1,000,000 and an income of more than $200,000
per year. Maybe the SEC doesn’t think these
folks are bright enough to know a good thing
when they see it.
There are other groups that are major
investors with the hedge funds. Literally billions
of dollars are invested by university endowments,
charitable trusts, state and corporate pension
plans. Could it be that they have a better
return than regular mutual funds? Naw! The media
would tell you wouldn’t they?
The media is there to report the facts. It
is hard to believe that just because a large
portion of their income is from advertising
revenues of mutual funds that they would be lax
about this.
If you were a fund manager and your fund
was under performing and it was reported in the
local paper, TV, or radio would you pay them to
carry your advertising? You sure would not want
to be compared with performance of a hedge fund.
What is it


that makes the difference of a
standard mutual fund with a hedge fund? Why does
the smart money gravitate to them? One word.
Performance. A regular hedge fund manager is
paid on HOW MUCH money he has in his fund and
not on how much he makes for the investor. The
hedge fund manager is paid a percentage of the
PROFITS he makes for the investors. No profit
means no bonus so he better do the job or he
will be out of a job. Smart money moves. It
moves to where the profit is being made.
The SEC will not allow standard mutual fund
managers to be compensated in this manner. Their
claim is that it will be too dangerous for the
small investor. Hog wash! If a fund is losing
money the little guy should be selling his
current funds like the smart money and finding a
better performing fund. None of the media
recommend this to the little guy.
My guess is there are enough intelligent
fund managers who would like to be paid for
performance and would set up no-load funds to
attract investors. The SEC seems to think more
of the funds than they do of the smaller
investors.
It is a shame you can’t check the advertising
claims of standard mutual funds against the returns of hedge funds.

About the Author



Al Thomas' best selling book, "If It Doesn't Go Up, Don't Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter
and receive his market letter for 3 months at www.mutualfundmagic.com and discover why he's the man that Wall Street does not want you to know. Copyright 2005

 

United States Small Business Administration
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ...
www.sba.gov
 
SBA
The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. ...
www.sba.gov
 
Main Page - SmallBusiness.com - Small Business Resources
Find Small Business plans, advice, tutorials about organization, corporations, entrepreneurship, and smallbusiness.
www.smallbusiness.com
 
Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ...
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ...
smallbusiness.yahoo.com
 
Small business advice business start up small business finance ...
business start up small business finance start up advice.
www.smallbusiness.co.uk
 
Smallbusiness.gov.au redirect to business.gov.au
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ...
www.smallbusiness.gov.au
 
Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
www.entrepreneur.com
 
Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
www.microsoft.com
 
The Small Business Advisor - advice for starting and operating a ...
Advice and assistance for starting and operating a small or home based business.
www.isquare.com
 
SCORE "Counselors to America's Small Business"
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs.
www.score.org
 
Small Business and Self-Employed One-Stop Resource
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ...
www.irs.gov
 
Welcome to Small Business BC your business resource in British ...
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver.
www.smallbusinessbc.ca
 
Small Business Service | Home
Provides information and advice to help small businesses realise their potential.
www.sbs.gov.uk
 
NSW Small Business
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ...
www.smallbiz.nsw.gov.au
 
Business Management & Advice: Small Business Resources & Information
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
www.businessweek.com
 
Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ...
Information and legal sites relevant to small business.
smallbusiness.findlaw.com
 
Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
grants.nih.gov
 
Microsoft bCentral Small Business Directory
Directory categorized by industry with company business card feature.
sbd.bcentral.com
 
Our site has moved! Please update your bookmarks!
Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ...
sbdcnet.utsa.edu
 
Small Business Development Corporation
Our business information services provides guidance to improve business skills and knowledge on advice on starting, buying, selling and expanding a small ...
www.sbdc.com.au
 
 

 
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