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7 Steps To Test Prices and Convert More Sales
Here's a really simple way... to customise your product offer from the headline to the prices in order to suit local tastes.
We all know people do business with people they "know and trust". So how can you convince shoppers half way across...
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You want to start an online business,but you realize that you don't have a product,a web site, or prior experience. You now ask yourself, where do I start? Start with affiliate programs. What is an affiliate program? An affiliate...
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Small Business Loan
Do you have a great idea? Are you an entrepreneur at heart? Then
what are you waiting for, now is the time to start your small
business. The best way to get started is to secure the financing
you will need to fund your small business....
The 21st Century Way To Build Equity
Here to stay and firmly established in the U.S. mortgage market, biweekly mortgage payments are gaining momentum. First introduced into the U.S. in the early 1980's by several small Northeastern Banks, the idea of biweekly mortgages has its...
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Hit The Jackpot With Customer Complaints
Copyright 2005 Cutts Group, llc
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...
Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? Besides griping to 11 friends and family members, they’ll just change products or places of business.
Complaining Customers Are A Bonus
Let’s forget about the fact that complaining customers aren’t always polite or fun to deal with. What’s really happening when they let you know that you didn’t meet their expectations?
1. They are giving you the opportunity to fix the problem and keep them as customers.
2. Let you in on problems that may have turned 49 other customers away.
Encourage Complaints
Yeah, I know... I dread them too, but they are tools for growing your business. How easy is it for your customers to let you know they are dissatisfied with your product or service? Make it easy by...
1. Offering a toll-free complaint hotline.
2. Make customer satisfaction surveys available.
3. Send follow up postcards after the purchase.
4. Make a
place on your Website for customer complaints.
The Unhappy Customer's Options
An unhappy customer can do one of four things:
1. Keep silent
2. File a lawsuit or report you to an government agency
3. Give you bad word-of-mouth advertising
4. Complain to you
Remember that your customers and clients know your businesses strengths and weaknesses much better than you do! They have first-hand experience to make their judgment from. When a customer takes the time to let you know what you need to improve you truly owe them a thank you! And don’t forget... an unhappy customer that you turn into a happy customer becomes a loyal, life-long customer. Yeah, customer complaints pay off in the long run.
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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| United States Small Business Administration |
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| Business & Small Business |
| Online and print small business publication. Information to help start, grow or manage a small business. |
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| Microsoft Small Business Center |
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| SCORE "Counselors to America's Small Business" |
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| www.score.org |
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| Small Business and Self-Employed One-Stop Resource |
| IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ... |
| www.irs.gov |
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| Welcome to Small Business BC your business resource in British ... |
| BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver. |
| www.smallbusinessbc.ca |
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| Small Business Service | Home |
| Provides information and advice to help small businesses realise their potential. |
| www.sbs.gov.uk |
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| NSW Small Business |
| A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ... |
| www.smallbiz.nsw.gov.au |
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| Business Management & Advice: Small Business Resources & Information |
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| Small Business Funding Opportunities (SBIR and STTR) |
| Links to Small Business Funding Opportunities and SBIR / STTR Applications. |
| grants.nih.gov |
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| Microsoft bCentral Small Business Directory |
| Directory categorized by industry with company business card feature. |
| sbd.bcentral.com |
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| Our site has moved! Please update your bookmarks! |
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| sbdcnet.utsa.edu |
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| Small Business Development Corporation |
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