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Innovation Makes Leaders
Basically what innovation does is making your business unique and often more progressive in its development.
Looking deeper at positive influence of innovation allows us to notice clear tendency from business stagnation to rapid development...
Itchin' For Some Nichin'
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Namely, to learn something or to buy something! ...
Small Business Q & A: SWOT Analysis Is No Magic 8 Ball
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think? -- Laurie B. A:...
Ten-Step Guide to Boosting Your Site's Traffic and Revenue
1. Hunt for Catchy Domain Names and Get a Quality Paid Host
You probably have a domain name already, but you might consider getting new ones for different sections of your website or for different target markets. Gone are the days when it...
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these...
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How to Prevent Computer Security Risk and How to Keep Your Small Business Safe
You know that computer security is important to your small business. But do you know exactly what you need to do today to protect your business? Do you know all of the risks to your business computer system? Do you know the steps you need to take to protect your business computer system? We hear reports of computer hackers breaking into business computer networks to attack or shut-down an Internet site, to disrupt business operations, or to gain access to confidential information. These high-tech break-ins are only part of a far broader area of security risks that your business faces today.
Some high-tech risks require high-tech responses. Others call for more common-sense measures. A well-considered, disciplined approach to computer security may be all that you need to significantly reduce the risks to your computer system.
What does computer security mean? From a business point of view, computer security simple means that your computer systems will function and your stored information on your computer system will be available to you as needed for your business.
Hardware Failure
Precautions can be taken to protect against certain risks such as: theft, breakage, power surges, voltage fluctuation, outages, and disasters including fire, flood and other unthinkable catastrophes. Maintenance agreements provide fast and reliable service in the event of equipment breakdown.
Extra equipment provides in-house backup for uninterrupted service until the repairperson arrives. Many firms buy inexpensive mail-in or carry-in maintenance and maintain extra hardware to swap in as needed. For example, they keep one backup printer for every five printers in use and one backup PC for every 20, depending, of course, on age and reliability of the hardware. Redundant Array of Independent Disks (RAID)-equipped servers and duplicate or backup servers can add redundancy and reduce the risk of being shut down by equipment failure.
The quality of low-cost computer or server "clones" may be significantly lower than that of brand-name systems. Extremely low-cost systems often are made with whatever less costly components are available at the moment. Such components may be inherently less reliable, and the compatibility of the specific components used may not be rigorously tested.
Regular backups, with at least a weekly copy of the backed-up data kept off-site are, of course, a necessity and the most effective way to minimize data loss when inevitable hardware breakdowns occur.
Careful disaster planning is more crucial than ever to assess the risks and damage of catastrophic system failure and the implementation of appropriate disaster recovery resources. Full duplicate off-site systems including servers, data and communications links may be necessary to assure continuation of service without interruption in the event of catastrophic disaster. Such redundancy can be farmed-out to a local firm that specialist in the backup and safe storage of your critical computer system data. Generally, the expense of full-system redundancy often is unnecessary for small businesses. For you, as long as none of your stored data is lost, restoring your system functions within several hours or even several days may be tolerable.
Software Failure
Application software can malfunction for a number of reasons. Failure of an application program can occur through an accidental erasure of a component piece of the program, its location in the wrong subdirectory, or any of a number of other arcane causes. Contemporary programs arrive in multiple parts on multiple disks, CD-ROM or downloaded files that get installed in many directories and
subdirectories, as well as altering system configuration and setup files to serve the application's needs.
The loss or corruption of one small program utility may prevent the entire program application from operating properly. The change of one parameter or setting (which easily can happen inadvertently or during the installation of another piece of software) is enough to disrupt the proper functioning of an application. The best protection against application software failure is:
~ keep the original program source (disks, CD-ROMs, saved and backed-up downloaded files) secure off-site (outside of your office) ~ install software from backup copies of the originals, and use only authorized and registered copies of software applications (so that the original software application vendor is available for technical support, replacement of disks, bugs fixes, and software updates).
Network software is notoriously finicky and requires frequent attention. Someone familiar with the network software either on staff or available on short notice is essential to troubleshoot and restore the network when it crashes, slows to a crawl or just doesn't act right. In some situations, loss of access to application programs, loss of data, or loss of access to data when the network is down can be minimized by backing up or mirroring data on a local hard drive or floppy disk and by having key software such as word processing applications loaded also on local PC hard drives.
Corruption of software by viruses is another growing security risk, which is best handled by carefully designing procedures to limit unauthorized access to systems, by discouraging use of unauthorized software and by using specialized virus protection software. Some offices have systems that automatically bar any new software from being loaded even onto an individual PC on the network. Others automatically scan all new software for viruses. Anti-virus software must be updated continually to enable it to identify new viruses that are constantly being created and spread. Automatic update features are available for the major anti-virus software programs and should be implemented.
A particular problem is software that is acquired electronically, such as from the Internet, whether public domain software or unauthorized copies of programs. Seemingly minor items such as games, utilities, screen savers or macros of unknown origin and provenance may put you at serious risk of contracting a virus. Email attachments are a frequent source of infected code. You need to be attentive to suspect email sent to you. Always pay attention to what you are loading or downloading onto your computer.
Through the introduction of a computer viruses, your software programs and if not your entire computer network may be unusable by the simple installation of unauthorized software application on your computer system. Make sure your staff understands the importance of your policy of banning the installation of unauthorized software. Then periodic "sweep" your computers to insure that your staff is helping you protect your computer investment.
These simple steps may result in big dividends to the continued operation of your small business.
Copyright Steven Presar
About the Author
Steven Presar is a recognized small business technology coach, Internet publisher, author, speaker, and trainer. He provides personal, home, and computer security solutions at www.ProtectionConnect.com. He provides business software reviews at www.OnlineSoftwareGuide.com. In addition, he publishes articles for starting and running a small business at www.Agora-Business-Center.com. Be sure to sign-up for the SOHO newsletter at the site.
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