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Basic Ingredients of Small Business Management
Article Title: Basic Ingredients of Small Business Management Author: Stephan Szugat Word Count: 991 Article URL: http://www.abenetis.com/encyclopedia.html Format: 65 Characters per Line ------------------ ARTICLE START ------------------ Basic...
How To Effectively Use Offline Advertising To Build Your Online Business
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Multiply Your Sales
When Thomas Edison’s light bulb finally burned for 45 straight hours he said, “If it will burn that number of hours now, I know I can make it burn a hundred.”
What does this have to do with internet marketing?
Everything.
You see, if you can make 1 sale, you should be able to make a hundred sales.
The problem is many internet marketers are only making a sale here or there (if any at all), but if you are making ANY sales…you should be making MANY sales.
Here are some tips on how to multiply your sales:
- Sell the reprint/reproduction rights to your products. In doing so, you can make the equivalent of 15-20 sales in a single sale.
- You could upsell to your customers. When a customer arrives at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Remember, if a customer is willing to buy one thing from you, they are likely to buy several things from you.
- When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few days, weeks, or months. Of course, in order to a have a strong follow-up campaign you need to have a good autoresponder. Getresponse.com is one I highly recommend that gives you everything you need for a strong follow-up email campaign (http://www.money-teacher.com/getresponse.htm)
- Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
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- When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. Setting up an affiliate program is simple. Clickbank is just one a several companies that will handle all your affiliate needs for a very small fee. However, you can also purchase software such as AssocTRAC 4.0 that is an all-in-one affiliate management solution (http://www.marketingtips.com/assoctrac/t.x/806885).
- You could cross promote your product with other businesses' products in a package deal. Instead of working against your competition, why not try working with you competition?
- When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
- Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
My point is this…
If you are making any sales at all then you owe it to yourself to turn those few sales into many sales. Start trying some of these tips and you’ll do just that.
Copyright 2004 Adam Waxler
Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.
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United States Small Business Administration |
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ... |
www.sba.gov |
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SBA |
The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. ... |
www.sba.gov |
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Main Page - SmallBusiness.com - Small Business Resources |
Find Small Business plans, advice, tutorials about organization, corporations, entrepreneurship, and smallbusiness. |
www.smallbusiness.com |
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Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ... |
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ... |
smallbusiness.yahoo.com |
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Small business advice business start up small business finance ... |
business start up small business finance start up advice. |
www.smallbusiness.co.uk |
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Smallbusiness.gov.au redirect to business.gov.au |
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ... |
www.smallbusiness.gov.au |
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Business & Small Business |
Online and print small business publication. Information to help start, grow or manage a small business. |
www.entrepreneur.com |
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Microsoft Small Business Center |
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more. |
www.microsoft.com |
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The Small Business Advisor - advice for starting and operating a ... |
Advice and assistance for starting and operating a small or home based business. |
www.isquare.com |
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SCORE "Counselors to America's Small Business" |
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs. |
www.score.org |
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Small Business and Self-Employed One-Stop Resource |
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ... |
www.irs.gov |
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Welcome to Small Business BC your business resource in British ... |
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver. |
www.smallbusinessbc.ca |
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Small Business Service | Home |
Provides information and advice to help small businesses realise their potential. |
www.sbs.gov.uk |
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NSW Small Business |
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ... |
www.smallbiz.nsw.gov.au |
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Business Management & Advice: Small Business Resources & Information |
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ... |
www.businessweek.com |
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Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ... |
Information and legal sites relevant to small business. |
smallbusiness.findlaw.com |
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Small Business Funding Opportunities (SBIR and STTR) |
Links to Small Business Funding Opportunities and SBIR / STTR Applications. |
grants.nih.gov |
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Microsoft bCentral Small Business Directory |
Directory categorized by industry with company business card feature. |
sbd.bcentral.com |
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Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ... |
sbdcnet.utsa.edu |
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Small Business Development Corporation |
Our business information services provides guidance to improve business skills and knowledge on advice on starting, buying, selling and expanding a small ... |
www.sbdc.com.au |
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