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Follow-Up Marketing: How to Win More Sales with Less Effort
Copyright 2005 David Frey A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you’re a small business owner and you’re only doing one or two follow-ups imagine all the...
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge.
GAINING BUSINESS INTELLIGENCE
In an increasingly competitive world, using your client database smartly,...
How Microenterprise Can Help You Achieve "The American Dream"
Do you have an idea for starting your own business? Have you ever dreamed of being your own boss, having the freedom that comes of working for yourself instead of someone else? Are you ready to weave your dreams into reality? If you think you’ve...
How Protected are You? Safeguard Your Small Business from Computer Viruses
The fact is, every time you log onto the Internet, send an email message, open an attachment, or insert a floppy disk, you risk infecting your computer system. Computer viruses are out there just waiting to wreak havoc on your data, documents,...
Rethinking the CEO-Chairman Split
Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the...
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Six Sigma for Small Business
It is not surprising that some people may perceive Six Sigma as being only for large corporations. Major corporations such as Allied Signal, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, Sony, and Toshiba have all rolled out Six Sigma efforts and achieved outstanding results. Yet, it is incorrect to think that Six Sigma process improvement results can only be achieved by huge organizations. Small businesses can also succeed in implementing Six Sigma and reap the process improvement benefits that Six Sigma provides.
Certainly, there are factors that can be disadvantageous for implementing Six Sigma in a small business rather than a large business, such as lack of resources and expertise in change initiatives. However, there are also characteristics inherent in small businesses that can speed up the effective implementation of Six Sigma more than in large businesses, such as flexible process flows, a shorter decision-making chain, and higher visibility of senior management.
Six Sigma can work in any size business because the nature of Six Sigma is dependent upon characteristics inherent to any business, not on the size of a business. Six Sigma MAIC (measure, analyze, improve, and control) disciplines work no matter the size of the organization or even the size of the Six Sigma project.
Small businesses do have constraints that limit their ability to initiate a large scale Six Sigma implementation. However, there are ways to overcome these limitations. Small businesses don't have large reserves of excess cash to earmark for the massive training programs employed by the large corporations in implementing their Six Sigma programs. Small businesses generally can’t afford to have full-time Master Black Belts on staff
and may not have the personnel with the skills and expertise to step into the role of Black Belts without extensive training. A certified Six Sigma consultant can act as your Black Belt for the initial projects until you have generated sufficient savings to be able to provide some of those savings for training your own people. Training happens at a slower scale for smaller companies but it still happens. Financially, savings realized from the first set of projects usually justifies the entire cost of the Six Sigma training.
Once some members of the organization have been trained as Green Belts, Six Sigma projects proceed with Green Belts executing Six Sigma processes. Incrementally, Green Belts are developed into Black Belts and new Green Belts are trained. Using a more gradual training approach addresses many of the constraints of smaller companies and allows them to implement Six Sigma at a pace a small business can more easily manage.
There is a benefit to implementing Six Sigma in a smaller business. Because of the size of a small business, the financial results and cultural transformation that stem from Six Sigma will propagate more quickly through a smaller organization. Focusing the Six Sigma tools at virtually any properly scoped project will drive savings to your bottom line and achieve breakthrough change in your organization.
About the Author
Peter Peterka is the Principal Six Sigma Consultant in practice areas of DMAIC and DFSS. Peter has over 15 years experience in including implementation of Six Sigma for small business with a variety of organizations. For additional information please contact Peter Peterka at Six Sigma us.
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| United States Small Business Administration |
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| Small Business Service | Home |
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