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Affiliate Programs 101!
Joining an affiliate program is one of the easiest ways to start an online business and generate income for your website. These revenue sharing programs are very popular on the net. And is the way many new entrepreneurs started online.
When...
An Internet Success Story
Thank you for visiting my site. My name is Costa Dedes and I have been in the internet business for years now. Recently I have started a small numeric pager company over the internet. This company sells pagers and airtime to customers all over...
Buyer Beware: Choose A Business Coach Carefully To Get The Results You Want
Consider this scenario. A colleague suggests you get a business coach. Via the Internet, you find one close-by. The woman says she’d love to help. She charges $300 a month for two 30-minute calls. It seems like a good deal, so you eagerly sign...
How Becoming an Expert Can Boost Your Success
As a home-based business owner, part of your focus is always on securing new customers. While it is true that your repeat clients are the backbone of your success, you need to add to those returning numbers if you want your business to grow. One of...
PR Where it Matters Most
What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?
Nothing.
Those stakeholder behaviors directly impact virtually every management and operating...
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Small Business Disaster Preparedness: How to Survive a Catastrophe
"Disaster preparedness" sounds dry, even dull ... until your
business takes a major hit from circumstances beyond your
control. The sudden devastation shakes you to the core. What do
you do?
According to The Gartner Group, an IT industry consulting firm,
four out of ten businesses hurt by disaster never get back on
their feet. Two out of ten more go out of business within two
years after a catastrophic event. The numbers are even more
staggering for small and micro-businesses.
Ironically, smaller companies and home-based businesses are in a
better position to recover quickly - IF they've taken a few
steps in advance to prepare. You can't stop the force of nature.
But you CAN keep your business from becoming another statistic!
Here are three fundamentals to greatly increase the odds that
your small business will survive a disaster:
1. Back up your data. Computer files and sensitive papers
are irreplaceable once they're destroyed. If you work at home,
copy your files daily and place the back ups and important
papers in a fire- and water-resistant safe. Most small
businesses don't do this! But you must if you intend to quickly
resume operations after the moment passes. If possible, keep
your back ups in a separate location from your office.
2. Insure what you can't afford to lose. This usually
elicits a "sure ... right!" from home-based business
operators,
especially early in their new careers. But can you afford to pay
the replacement costs yourself? Also, make sure to keep updating
your inventory and equipment list so that you can later prove
your claim. Keep that list in your safe as well.
3. Network to cover your customers during your down-time.
Make friends with other business owners who provide the same
services that you do. Contrary to popular belief, you will
likely gain your customers' loyalty by helping them meet their
needs elsewhere until you're back in service. And if you think
about it, they'll have to go elsewhere anyway while you're
putting things back together!
These three steps - backing up your data, insuring what you
can't afford to lose, and networking with other service
providers - will protect your business from most unnecessary
harm due to disaster. They won't cover everything but they will
get you to "higher ground" if the unthinkable happens.
You can't plan for everything. But most businesses that succumb
to catastrophe do so because they missed the basics. The
terrible moments always pass. Will your business still be
standing?
About the author:
Michael Riley is a freelance business writer who specializes in
trade press and association publications. For expanded
information on this topic, please visit his website, www.bymichaelriley.com
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