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CRM AND SMALL BUSINESSES
CRM (Customer Relationships Management) appears to mean different things to different people. I haven't seen two definitions that really agree. The giant companies have many goals when they speak of CRM. One that annoys me, that continues to crop...
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:
1) Have a sales representative...
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral...
Small Business Q & A: Choosing A Business That's Right For You
Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient. How should I go about deciding what...
Small Business Tax Deductions for Year End 2004
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004.
Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...
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Small Cap and Big Cap Investing
To be honest, it doesn't matter what type of stocks we invest
in. Common stock with small capitalization (defined as having
market capitalization of $ 500 Million or less) and big
capitalization (market capitalization of $ 5 Billion or more)
can give you outsized returns provided that you bought it under
fair value. But if you were only given one choice, which one
would you prefer?
Small cap common stock historically returned a higher rate of
return than its big cap counterpart. All household names that
you are familiar with were a small cap stock. Microsoft, Dell,
IBM, Johnson & Johnson were all small companies. When a company
is small, a few millions of additional sales may contribute to
explosive growth in earning. Therefore, the reward of investing
in small cap stock is high. How about the risk? The risk is
plenty. 90% of all new business will fail during the first five
years of operation. The statistic for the number of small cap
public companies that fail are not widely available. But, my
guess is it may involve about half of the publicly traded
companies.
Big cap stock is a bigger and steadier companies. For some,
bringing in one billion dollar of sales may not move the profit
meter. Therefore, earning growth has slowed and the potential
return is lower than small cap
investing. The risk in investing
in big cap stocks however is low. Sure, some companies fail from
time to time. Polaroid, Enron and Worldcom came to mind. But for
most occasion, big cap stocks can turn the ship around when they
are in trouble. The phrase 'they are too big to fail' comes to
mind. IBM, Altria, Bestbuy, General Electric, Walmart, Chevron
have its ups and downs. All of them recover. Some of them were
acquired later on. Therefore, the risk of failing is lower with
these companies. Perhaps, it is as low as 10 - 20 %.
Now, it is your decision time. Which one do you prefer? I am
more comfortable in investing in big cap stock. I still had
plenty of investing time but big cap stock helps me sleep
better. It matters more to me than higher potential return. The
best solution of course is to mix your portfolio with both big
cap and small cap common stocks. However, do not over diversify
to the point where your return will be mediocre no matter what
your stock prices do.
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