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Informative Articles

Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. ...
Finding Your Home Business Niche
When some folks begin to think about a business of their own, they know in that very moment what kind they are going to start. Then, there are the rest of us... Knowing that we want to have a business of our own is not enough. Many of us...
Four Principles of Emerging Market Success
Emerging markets are high risk and high reward. In my work as an attorney representing Western companies in emerging markets, I have concluded there are four essential elements to emerging market success: a good partner, an open mind, active...
Self Promotion Is Easy and Fun
Stop thinking of marketing in the traditional sense of advertising – the thousands of ads interrupting your day via mail, spam, television, radio and now even movie theatre advertising. These messages seedily creep into our lives and personal...
The Deception of FFA Advertising
FFA, or Free For All sites are the next generation of internet marketing. Or at least that's what many want you to believe. FFA sites are places where anyone can post a short ad with a link, as long as they agree to accept emails from the...
 
Small Home Business: Ad Copy Secrets

So it’s time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective.

Here are ten ad copy ‘secrets’ you might consider before you spend your money. These ‘secrets’ can be used for both online and offline flyers.

1. Use a short hand written letter on your ad copy instead of text. Adding a personal
touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products. The problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous local person to endorse your product or service. Make


sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. If you genuinely care about people, tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

© Kim Beardsmore

About the Author

Kim is part of a 25 year old home business group operating across 60 countries. We urgently require people to join our expanding team. Earn $500-$5,000 per month part time around your current schedule. Full training and ongoing support to ensure your success. http://leanmachine.org/?refid=AdCopy-567887377

 

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Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
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Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
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Advice and assistance for starting and operating a small or home based business.
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Small Business and Self-Employed One-Stop Resource
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ...
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Provides information and advice to help small businesses realise their potential.
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A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ...
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Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
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Information and legal sites relevant to small business.
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Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
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