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Informative Articles

Grow any small business by paying attention to critical activities
Does your workday begin at full steam with dozens of phone calls and emails waiting for you when you get in the office? If it doesn't, you need to read this. If it does, how many of those are business related messages with potential to generate...
Want To Succeed With Your Internet Business?
The web is a great opportunities. Imagine millions of customer. Its a huge cybermarket ! It's a trillion millions dollars market waiting for you ! Let's face it everyone wants to succeed with their internet business ? I have been in business...
Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for...
What Every Small Business Owner Should Know About Creating Ongoing Customer Relationships
If you were a customer on the telephone calling your place of business with a question or complaint and were ready to make big purchase, which of the following phrases by your employee would make you feel welcome and want to complete your...
Your Future Profit is in the Stars
You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too. But millions of people do believe in astrology and are willing to pay to know the future. This creates an opportunity for you to profit from an...
 
Small Home Business: Ad Copy Secrets

So it’s time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective.

Here are ten ad copy ‘secrets’ you might consider before you spend your money. These ‘secrets’ can be used for both online and offline flyers.

1. Use a short hand written letter on your ad copy instead of text. Adding a personal
touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products. The problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous local person to endorse your product or service. Make


sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. If you genuinely care about people, tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

© Kim Beardsmore

About the Author

Kim is part of a 25 year old home business group operating across 60 countries. We urgently require people to join our expanding team. Earn $500-$5,000 per month part time around your current schedule. Full training and ongoing support to ensure your success. http://leanmachine.org/?refid=AdCopy-567887377

 

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