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"How To Generate F.ree Publicity, Prospects, & Profits on a Zero Dollar Budget in 4 Easy Steps"
It's true. There is a strategy that is so under used, yet is so powerful, that can literally boost your business overnight! Are you tired and frustrated with wasting your precious time and throwing your hard earned money out the window trying...
No Cash for a One Horse Race
No Cash for a One Horse Race - a real life business venture story © 2005 by Harry S Richards The kind of calls I get from the Helpline Service I have operated for the past ten years would leave many speechless. Just last week I received a call...
The whole truth about Doublers, Triplers & Cyclers
Would you like to know the whole truth and nothing but the truth about Doublers, Triplers and Cyclers? Then please read on... I am sure that you noticed the dozens of Doubler, Tripler & Cycler programs that seem to grow like mushrooms...
To Optimize Or Not To Optimize
Excessive optimization could be considered a sickness depending on context. Look up compulsive disorders in the Diagnosis and Statistical Manual of Mental Disorders (DSM-V) and over- optimization fits the description fairly well. So, should most...
Top 10 Lessons for Small Business Success - As learned from my Twin 2 year olds
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 2 year old girls in my life and am amazed constantly how much I learn...
 
Small Home Business: Why People Don't Buy From You

10 Reasons Why People Don't Buy From You

Are the sales in your home business less than you want? The likely answer is a resounding ‘yes’! All of us want to increase our sales and many of us spend endless hours in lead generation.

Rather than concentrating solely on lead generation, it can be an effective strategy to shift your thinking for a short time to fix what might be not working well in your business.

Take a few moments to do this business ‘health check up’ and consider whether any of these reasons apply to your business. If they do and you correct the problem, it is likely you will see an increase in sales!

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and


other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your
ad they may never look to see what you're selling.

8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response
rate.

10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.


About the Author

Kim is part of an established home business group operating across 60 countries. We urgently require people to join our expanding team. Earn $500-$5,000 per month part time around your current schedule. Full training and ongoing support to ensure your success. http://free2liv.com/?refid=whpepldnt-567887431

 

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