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A Bang On The Head, A Kangaroo And An Entrepreneur, What Happened Next?
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Accounts Receivable Factoring - A Viable Cash-flow Solution for Small and Medium-Sized Enterprises
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How To Make Money At Home Growing Small Landscape Plants On 1/20 Acre Or Less
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Quick & Easy Tools for You to Effectively Market Your Home Business
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The Power of Small Business Branding Through Private Labeling
Please consider this article for publication in your newsletter
or on your website. Permission is granted to reprint for free
with resource box and byline intact. Please send me a copy of
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Small Home Business: Why People Don't Buy From You
10 Reasons Why People Don't Buy From You
Are the sales in your home business less than you want? The likely answer is a resounding ‘yes’! All of us want to increase our sales and many of us spend endless hours in lead generation.
Rather than concentrating solely on lead generation, it can be an effective strategy to shift your thinking for a short time to fix what might be not working well in your business.
Take a few moments to do this business ‘health check up’ and consider whether any of these reasons apply to your business. If they do and you correct the problem, it is likely you will see an increase in sales!
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and
other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
About the Author
Kim is part of an established home business group operating across 60 countries. We urgently require people to join our expanding team. Earn $500-$5,000 per month part time around your current schedule. Full training and ongoing support to ensure your success. http://free2liv.com/?refid=whpepldnt-567887431
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