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Getting Listed in the Top Three Search Engines for Free
The search engine wars are on again. In an effort to beat each other for the number one position, each of the big three search engines is changing its search engine model or changing its site. THE SCOOP In the number three position is...
Not An Affiliate? Why Ever Not?
If the idea of pursuing a living on the net has repeatedly crossed your mind but you still haven’t found a way to implement it, then affiliate programs are going to break the ice for you. Affiliate programs are a lot like learning how...
Small business loans can help you write your success story
Scene one: you are sitting on your office desk surrounded with files and work overload, you are thoroughly frustrated. You work hard and get paid. But somewhere something is lacking. Scene two: you work for yourself; you do what you want to do....
The 11 Best Money Saving Ideas of All Time - Part 3
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true. Some of you may have heard of...
The Power of Small Business Branding Through Private Labeling
Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with resource box and byline intact. Please send me a copy of your publication if you choose to include my article. ...
 
Super Cheap Ways To Promote Your Small Business

Small business owners tend to have a common problem: where can
they go to find effective cheap advertising?

It used to be that a small business' best low-cost advertising
bet was radio. Radio is still quite affordable in many
communities, but ad rates have gone through the roof in many
others.

This leaves lots of small businesses with nowhere to go for local
advertising. Fortunately, America's oldest form of mass media is
coming to the rescue. Many cities are seeing a big return of
neighborhood newspapers.

Small neighborhood papers focus on a particular part of town.
They carry news on events within a few mile radius of their
readers. Neighborhood papers also work hard to appeal to
businesses in their immediate area.

One consumer told me she pays closer attention to ads in her
neighborhood paper. "I know they're all a very short drive away.
The big daily paper is advertising stores that are an hour or
more away," she said.

Neighborhood papers not only feature far lower rates than larger
papers, they let you tightly focus on a particular part of town.
Specific neighborhoods feature specific income levels and
lifestyles. This helps you target your ads more than you can with
other kinds of local advertising.

Direct Response TV is also a great place to find cheap
advertising. Just like any other kind of direct response
marketing, television's response rates can be low. But there are
so many people watching TV that it doesn't take a very high
response rate to keep you awash in sales.

Nothing gets direct response on TV like infomercials. The best
feature exciting video on a popular subject related to the
product being sold. The product is marketed during the program's
six minutes of commercials. Three two-minute


commercials are
common.

Shop for infomercial space during off-peak times. Late at night
and weekends are best. Even though these times aren't big
ratings- getters, the total numbers of people watching can still
be impressive.

Look for especially low prices in smaller markets and on cable TV
outlets. Thirty minutes can sometimes go for as low as a few
hundred dollars.

Save on product costs by hiring a small, capable one or two-
person production house.

Internet advertising also tends to be cheap, but it can take
quite a bundle to keep your messages consistently in front of a
lot of prospects. Buying audience for your website is almost
always an expensive proposition.

One way to stretch your reach on the Internet is to team up with
other businesses that are reaching a lot of prospects with
advertising. Have them include your ad, banner, link, or (even
better) article on their website or in their advertising.

Watch for web-based businesses that advertise frequently in top
ezines, in card decks, on TV, and in magazines. Get mentioned on
their site and harvest some of the benefit of their aggressive ad
campaign.

You are more likely to receive cooperation from businesses that
have clients similar to yours. Show the business how you offer a
valuable product or service their customers will appreciate.
Including you on their site must be a benefit for them.

Many intense Internet advertisers are looking for ways to defray
their marketing expenses. Offer to pay a portion of the cost in
exchange for being included in ads and on their site.


About the Author

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com or (801)328-9006.

 

United States Small Business Administration
An electronic gateway of procurement information for and about small businesses. Search engine for contracting officers, marketing tool for small firms, ...
www.sba.gov
 
SBA
The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. ...
www.sba.gov
 
Main Page - SmallBusiness.com - Small Business Resources
Find Small Business plans, advice, tutorials about organization, corporations, entrepreneurship, and smallbusiness.
www.smallbusiness.com
 
Yahoo! Small Business: Domain Names, Web Hosting, E-commerce ...
Yahoo! Small Business provides products and services that enable you to establish and grow your business on the Internet. Services include domain name ...
smallbusiness.yahoo.com
 
Small business advice business start up small business finance ...
business start up small business finance start up advice.
www.smallbusiness.co.uk
 
Smallbusiness.gov.au redirect to business.gov.au
Business Entry Point - Helping small business in big ways. An Australian Government initiative. The content from this website has now been consolidated into ...
www.smallbusiness.gov.au
 
Business & Small Business
Online and print small business publication. Information to help start, grow or manage a small business.
www.entrepreneur.com
 
Microsoft Small Business Center
Your home for information about Microsoft's small-business products and services, tailored business advice, technology tools, and more.
www.microsoft.com
 
The Small Business Advisor - advice for starting and operating a ...
Advice and assistance for starting and operating a small or home based business.
www.isquare.com
 
SCORE "Counselors to America's Small Business"
A nonprofit association dedicated to encouraging the formation, growth, and success of small business nationwide through counseling and mentor programs.
www.score.org
 
Small Business and Self-Employed One-Stop Resource
IR-2006-2, January 3, 2006 - Temporary and proposed regulations will significantly reduce tax filing burden for nearly 950000 small business owners. ...
www.irs.gov
 
Welcome to Small Business BC your business resource in British ...
BC Business Services offers assistance and resources for those running or starting a business in British Columbia and Vancouver.
www.smallbusinessbc.ca
 
Small Business Service | Home
Provides information and advice to help small businesses realise their potential.
www.sbs.gov.uk
 
NSW Small Business
A site developed by the NSW Department of State and Regional Development for small businesses. Topics include management, resources, current issues and ...
www.smallbiz.nsw.gov.au
 
Business Management & Advice: Small Business Resources & Information
Looking for business management and advice? Our website includes small business resources and information that can help you. Visit the small business ...
www.businessweek.com
 
Small Business Lawyer, Attorney, Law, Legal Help - FindLaw for ...
Information and legal sites relevant to small business.
smallbusiness.findlaw.com
 
Small Business Funding Opportunities (SBIR and STTR)
Links to Small Business Funding Opportunities and SBIR / STTR Applications.
grants.nih.gov
 
Microsoft bCentral Small Business Directory
Directory categorized by industry with company business card feature.
sbd.bcentral.com
 
Our site has moved! Please update your bookmarks!
Facilitates the sharing and exchange of information among small business development centers, the small business administration and other business-oriented ...
sbdcnet.utsa.edu
 
Small Business Development Corporation
Our business information services provides guidance to improve business skills and knowledge on advice on starting, buying, selling and expanding a small ...
www.sbdc.com.au
 
 

 
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