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Advertising - For Small Businesses (Part 1)
Is it right for you? If you decide to advertise your product or service then you must ask yourself - "Will potential customers read this publication and will they take action having read my ad?" National newspapers - Read by a huge cross section...
God Feeds The Birds Of The Air, But He Doesn’t Drop It Into Their Nests
It has been said that God feeds the birds of the air, but He doesn’t drop it into their nests. The food is out there in amazing and unfathomable abundance, but they have to go out and get it. They have to go look for it, recognize it as food...
How to Get Your Small Business to Succeed
When I’m in Omaha on business, I stay with an old friend, Richard. This is how our day begins. “I’m going for doughnuts,” he says. “What would you like?” Much as I hate to begin my day with doughnuts, I also love to begin my day with doughnuts …...
Pay Per Performance Advertising : What is it?
Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.
Pay Per Performance Advertising could cover several things, such as pay per click advertising,
This type of Pay Per...
Small Business Tax Issues for Self-Employed Individuals
The United States is a nation of entrepreneurs. There are literally tens of millions of self-employed individuals that enjoy pursuing their dream business. Of course, few of you enjoy the paperwork and confusing tax issues that arise from owning...
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Ten Ways Your Chamber of Commerce Can Help Your Crafts Business Grow
Joining your area's Chamber of Commerce can be a smart move for your jewelry or craft business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a few ways you can benefit by joining your local Chamber of Commerce:
- If you make it known that your jewelry or handcrafts make great client or employee gifts, you could wind up with a very nice flow of business from your fellow Chamber members.
- You may be able to line up some lunchtime sales or parties featuring your products at local businesses to help employees with gift shopping (especially at Christmas, Valentine's Day and Mother's Day).
- You may qualify for less-expensive health insurance and business insurance available to Chamber of Commerce members.
- You can find out about local events where you might set up a booth and sell your handcrafted items.
- You'll meet good, reliable sources for products and services like accounting, printing, computer support, etc.
- You'll be referred to other Chamber members' contacts.
- You have a good chance of
meeting local retailers who may be interested in carrying your work.
- You'll have an opportunity to do joint ventures with other local businesses, such as cooperative advertising or trunk shows.
- Your business name can be associated with improving your community, since Chambers of Commerce generally work on civic improvement, legislation favoring local businesses, and economic development.
- You may have access to mentors who can help you develop your business; or you may be able to serve as a mentor to someone else.
These are just a few of the many ways this valuable networking and marketing system can help you grow your jewelry or craft business. You can find your local Chamber of Commerce in the business listings of your phone book.
Rena Klingenberg is a jewelry artist and small business owner. Her websites, http://www.trade-show-booth-display.com and http://www.home-jewelry-business-success-tips.com , are filled with new success tips and articles to help other small businesses market their products.
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United States Small Business Administration |
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Microsoft Small Business Center |
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