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Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to...
Itchin' For Some Nichin'
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Namely, to learn something or to buy something! ...
Leverage Your Way to Profits With Joint Ventures
You can't conduct business on the internet for very long without hearing the term "Joint Venture", but do you really understand them or how and why a Joint Venture works?
In broad, simple terms -- a Joint Venture is partnering with others to...
Top 10 Reasons Your Business Needs A Website
With the rapid changing climate of the small business world you have to be more forward thinking than ever just to keep up with your competition.
Staus Quo isn't good enough anymore.
One of the best ways to move your business forward is by...
Why Online Presence Is Essential For Small Business Success
If you are any kind of small business or home operated business,
online presence is essential. Majority of web site visitors are
from the English speaking population due to the high levels of
internet penetration in that category, online presence...
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The Difference between MLM and illegal Pyramid Selling
How can I tell a legal Network Marketing business from an illegal Pyramid?
Network Marketing — also known as MLM ('multi-level marketing'), relationship marketing and referral marketing, is the 21st century way for entrepreneurs to build a high income, without having to make huge financial investments. Most MLMs don't need any premises beyond a computer desk and perhaps a filing cabinet (though some may need storage space for product). Unlike franchises (the business opportunities of the 20th century) in general the upfront investment is small and training is usually free or very cheap. Overheads are low or non-existent, profits can be very high indeed.
At first glance, MLM is very similar to the pyramid schemes which have been made illegal in most of the West. In the pyramid, a representative pays his initial stake when he is recruited and is then shown how to recruit other representatives. Every representative recruited brings a bonus and adds to the potential residual income. But, if no customers are required, sooner or later the whole structure will collapse, because there is nowhere for the income to come from. In pyramid schemes, the people at the top are the only ones who can make money, because there is a limited pool of potential recruits, and no other source of income. It's pretty obvious that no company can survive for long without any customers.
How to distinguish a Pyramid from an MLM
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In MLM, it is possible for a recruit to overtake the person who recruited them, and end up making more money than them
In a pyramid scheme, your place in the matrix is fixed. You cannot overtake your sponsor. Even if they do nothing after recruiting you, they will still make more money than you.
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In MLM, nobody
makes any money until there is a sale: the company's income derives from its customers, and so does the income of the company's representatives
In a pyramid scheme, you are paid bonuses for recruiting other representatives, regardless of whether or not they achieve any sales or gain any customers. Because there is no income to the company, sooner or later this scheme will collapse.
So there you have it. When you look at the differences, it is quite clear why pyramid schemes were made illegal in the first place; they're just a scam. In contrast, network marketing is an excellent way of making money by recommending products and recruiting others to do the same; it is the 21st century answer to the franchise. It's hardly surprising that 10% of new millionaires made their money in MLM... and who knows how many settled for just half a million, or less?
There are thousands of opportunities available online, many of them through my page at: <"http://www.informationzone.biz/what-an-opportunity/">www.informationzone.biz/what-an-opportunity, but whichever you choose, do bear these points in mind before making a final decision.
Finally, let me wish you as much success as you deserve in your new venture.
©Frann Leach, 2004
About the Author
Frann Leach
http://www.informationzone.biz/
Frann lives in Edinburgh, Scotland. She has her own internet marketing business and is always on the lookout to recruit go-getters like herself.
Find out more: here
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