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Herb Filled Pillows Make Over a Million Dollars
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When I’m in Omaha on business, I stay with an old friend, Richard. This is how our day begins. “I’m going for doughnuts,” he says. “What would you like?” Much as I hate to begin my day with doughnuts, I also love to begin my day with doughnuts …...
How to handle small business credit card account
A business credit card allows companies to separate business
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STARTING A SMALL BUSINESS IS JUST LIKE RUNNING THE PEACHTREE…ONLY TOUGHER I started jogging several years ago. It was a New Year’s resolution. Like most of my New Year’s resolutions, I was confident at the time that the euphoria of the holiday...
What Is Drop Shipping? The Perfect Solution
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Top 10 Rules for Small Business Success
Top 10 Rules for Small Business Success
Brian Grinonneau
McMann and Tate Advertising
1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor
from everyone within your organization. Always.
7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
Brian Grinonneau is the General Manager for McMann and Tate Advertising in Perrysburg Ohio.
McMann and Tate is an advertising agency that works exclusively with small business clients to help
them cut through the clutter in today's marketplace. www.mcmannandtatesite.com
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