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Email Marketing Strategies That Work
While the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm's marketing strategy. You should use them, and use them often, to...
Is "Spyware" Watching You?
Imagine my surprise when I received a phone call from a friend who told me he'd been the victim of a "spyware" attack that left him shaking at his loss of privacy. I listened to his horror story with a sympathetic ear, but I felt secure since I...
RSS Reader is a life raft saving us from a sea of useless information.
One of the main problems with the Internet these days is the fact that there is so much information out there; it can be quite hard to find the particular knowledge that you’re looking for. It can often feel like you’re surfing waves of thick...
Spyware 101: Understanding and Fighting Spyware
Spyware 101: Understanding and Fighting Spyware Doug Partridge © 2005 In a short amount of time, Spyware has gone from relative obscurity to an almost daily mention. This article was prepared to help you understand the basics and tell you where you...
Website Globalization
Globalize Your Website The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a...
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10 Critical Steps To e-business Safety
10 Critical Steps To e-business Safety
Copyright [C] 2002 Shahnaz Rauf, snzeport.com Web site and e-business security is a very sensitive issue. Some of the top brass in cyber-marketing have hired full time network wizards to work it out for them. Giants such as Microsoft have set up special network security courses just to resolve such issues.
If you had a brick and mortar business, you would be maintaining a regular schedule and time sheets to monitor your employees. Also you would be ensuring tight security by installing alarms, closed circuit monitoring (video cameras), electronic cards etc. Online too you need to monitor your 24 hour sales person...
- Is he really doing the job you want him to do? - Is your eshop secure from the darker elements? - Who and what are your customers doing? - Where are they coming from? - Does your business have any loop holes? - Are your transactions safe etc?
Yes you need to set up all your bells, whistles, snooping devices and other security measures. Here are 10 basic ‘must do’ steps for small home based webmasters like you and me:
1. Trade mark all your slogans, logo, ultimate selling proposition etc. by putting a TM sign [For example: The House of Viral e-BooksTM ]. This also gives you a touch of `class` and creates a brand image for you.
2. Put a Copyright notice and date (Copyright [C] 2002 Your name) on all your creations, articles, sales letter, web pages etc.
3. Put a disclaimer - `use it at your own risk` clause for all your work- articles/ebook/website/at the end of ezine etc. This discourages those elements who are not capable of accepting responsibility for their actions and need to pin it else where.
4. On all outgoing auto-responder messages – put the ‘this is an autoresponse’ clause to avoid any spam complaints. For I have experienced that in the rush to grab something free, some people will keep sending several emails to auto- responders instead of waiting patiently for response to arrive. Then of course, the basic autoresponder sends them an equal number of responses.
5. Make your ezine/ list double opt in - state this right at the top, also let them know that confirmation e-mail and computer IP address is on record. If you want to be even more secure, tell them that any false spam complaints will be prosecuted and damages will be claimed due to downtime- this will discourage any ‘happy-go- lucky’ individuals whose sole purpose in life is to mess it up for hard working, down to earth, honest people. [Beware: The double opt–in procedure may reduce your
subscriber count – but will let you cultivate a very high quality list of people who really want to hear from you.]
6. Monitor your website statistics – usually your webhost should enable raw statistics, but any good sitemeter should be able to provide this information:
- Who is visiting your website? - Where are they coming from? - How much time they are spending? - Which pages they are clicking to? - And whole lots more.
Again this is very essential.
7. Track Your links - This is the single most important factor that can give an instant boost to your advertising efforts. you need to know:
- Which ads are pulling? - Where are your buying customers coming from? - How many files/ebooks/software are being down loaded from your site? - Who is clicking on your links – IP address of your clients? - How much traffic you are sending to some one?
Any good link tracker should be able to provide this information.
8. Keep tabs on your web-host`s performance – You need to know:
- When your website went offline? - When it came back up? - How many hours it was un-accessible? - How many seconds did your page take to load up?
Here you may use the services of http://www.internetseer.com
9. Broken link monitoring - broken links can
- Create a bad image/impression about you in your customers minds. - Affect your search engine ranks. - Impact your business negatively.
You may check these out using http://www.jimtools.com/ here click on the ‘link’ button at page top.
10. Who’s linking to you – Again if your webhost enables raw statistics, finding this will not be a problem – you can even find who is linking directly to your e-book downloads etc. Otherwise you may use:
http://www.linkpopularity.com/ http://www.jimtools.com/ - and click on the ‘link’ button at page top.
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Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister– a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe mailto:themonstertwister-subscribe@snzeport.com Or visit her website at http://www.snzeport.com
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About the Author
Shahnaz Rauf...She has authored over 55 articles, 4 ebooks and has taken her website to the No.1 position on major search engines like Yahoo n Google. Her website offers amazing marketing tactics. She also offers copy writing services at whole sale prices. Visit her website: http://www.snzeport.com
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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