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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. So, you need to carefully develop your e-mail marketing...
College and University Professional Association in Human Resources selects gomembers’ extraweb
[Herndon, VA] gomembers, Inc., (http://www.gomembers.com) announced this week that the College and University Professional Association in HR (CUPA-HR: http://www.cupahr.org) has selected the extraweb online module to complement their pinnacle...
Copying your DVDs
DVD copying is useful for many reasons. Music DVD sales doubled last year and should continue to grow. When you buy a DVD you should think about buying DVD copying software and equipment so you can have an extra copy available. It is not legal to...
Cost of Content Management Software (CMS)
Copyright 2005 Jake Johnson Content management system is the latest rush in the management world. No one is unaware that this system enables amateurs to edit, write or even delete data on the web sites without being able to read or write HTML...
Why do you want a website?
What on earth do you want a web site for? Before you leap in at the deep end give this some consideration. Look carefully at the product you have. Is it likely to sell over the internet? We all know that CD's, books and software are prolific on...
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Autoresponder Email Service vs Software
A followup autoresponder is essential for any web based
business. The question is should you sign up for an
autoresponder email service or buy a software or script with a
one time investment?
To answer this simply: It really depends on your needs.
If you're just starting out, with no special or unusual
requirements, then I would highly recommend that you go with an
autoresponder email service.
I myself started out with a service and later converted to a
script. If I knew then, what I know now, I would have stayed
with a service and saved myself much unneeded headaches.
Here's just several reasons why you should go with an
autoresponder service:
* Access to the latest
With a service, you don't have to keep up with everything that's
going on in the autoresponder and bulk mailing world. It's the
autoresponder service's job to keep track of what's happening
and to make sure that they offer you the latest features and
that they keep in line with the latest rules and regulations.
All you have to do, is log in and read about it in the nice
yellow announcement box on your main page. * Deliverability
Let's face it. This is probably the biggest problem that anyone
doing bulk mailing faces. Most say that it is easier to just
install a script on your own servers and increase the chances of
mail getting through ISP filters and into your customer's inbox.
The reason being because you are on your own servers and
therefore, have your own unique IP. As opposed to sharing IPs
with every other autoresponder user who could be spamming
addicts.
It is not uncommon, however, for you to get blacklisted by ISPs
even if the script is on your own servers. And when that does
happen, an autoresponder service with qualified staffs would
probably be in a better position to "negotiate" with the ISPs to
get unblacklisted.
But the reality is, there's more to increasing mail
deliverability then just your IP address.
Apparently, you must also consider the content of the message,
the URLs in the message, the DNS and other technical settings of
the machine, and a host of other factors that requires technical
know how that most of us simply don't have, or don't want to
learn.
* Affordable monthly fee
Surprised? This is probably one of the main reasons why most
would switch to a software or script - to run away from the
monthly fee. But believe me when I say, in the long run, it's
cheaper to pay the monthly fee. You've got to consider firstly,
the initial investment, and then there's the hiring of someone
to repair it when it "acts up". And don't forget the fee you
have to pay to upgrade to the "latest" version that includes
the
latest cool features.
Remember, we are working on the internet where the law and
technology is changing ever so quickly. Oh, and there is, of
course, the cost of herbal medicine to get rid of your
persistent headache as you try to keep up with your script's
"attitude".
The above reasons should be enough to convince you to go with
an autoresponder service. The only reason that may require you
to have your own autoresponder script installed on your own
server is if you need more control over how your script works.
Here are my reasons for switching to my own script:
* Integration with other scripts
I needed my subscriber database to synchronize with my
membership database. When someone subscribes to a certain list,
they would automatically be subscribed as a member. And when
someone subscribes as a member, they would automatically be
subscribed to that special list. I needed this to work with
unsubscriptions as well and have it work for different types of
membership. * More control over autoresponder features
At the time I switched to a script, I needed more features than
was offered by a service. The script allowed me to have
unlimited autoresponders with unlimited messages with tracking
systems and rss capability. All of which, is now available with
a service :-/
So, if you think you need a feature that is lacking from a
service, you can be doubly sure that you're not the only one and
that the service will quickly pick this up. It would probably
take a bit more time but it will turn up. * Control over
subscriber list
I had built an email list of a few hundred when I decided to
change over to a script. By the time I realized that I should
have stuck with a service, I had then built my list to a couple
of thousands. I did try to make a switch back but list imports
to reliable autoresponder services require people to double opt
in. Which reduced my list number to about 30 people.
They say that if people wouldn't bother clicking on your
confirmation link, it's because they don't want to be on your
list. They probably just haven't had the chance to click on your
unsubscribe link. If that's the case, then this reason would be
completely invalid.
To sum things up ... just stick to an autoresponder email
service ... unless you desperately require a unique feature that
is critical in determining the success of your online business.
About the author:
Bina runs the WebBriefcase.com.au.
She has tried many autoresponder solutions and highly recommend
the autoresponder service at http://www.webbriefcase
.com.au/wbr
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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