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Benefits to Shareware

Benefits to Shareware
Shareware has been fighting the stigma of being misunderstood for decades. While corporate software giants can no longer ignore the marketing potential of a trial version, small software startups are struggling with new listings and bandwidth costs. Businesses and individual consumers need to take a closer look at the benefits of taking advantage of shareware marketing. The concept of a trial version is not a new one. Consumer expectations, and the need for immediate satisfaction have spurned the industry to realize the need for instant software. The availability of file downloads in the Internet era, is spurning a revolution of purchasers who never leaving their homes or offices. As a result, the Internet has taken the proliferation of shareware to a new level.

Why the Success?
Why developers have succeeded using shareware marketing under poor global economic conditions is fairly obvious. Shareware allows consumers to evaluate an application prior to making a purchase decision. There are no risks to the consumer, if the trial version does not satisfy a purchasers needs, they do not spend the money registering. Evaluating the software prior to purchasing also increases consumer satisfaction as they gain a complete understanding of the software they are ordering and there is little room for surprises. Trying the software before buying is no longer a novelty it is a consumer expectation.

Traditionally, because the barrier to entry is fairly low, companies participating in shareware marketing are usually small and willing to provide personalized service uncommon in large companies. Customers often speak directly with developers requesting feature enhancements, thus improving


the software for all. Software support forums with users helping other users have become commonplace. These allow developers to focus on future upgrades, while repetitive user issues can be quickly dealt with. Software developers, who market via the shareware method, have revolutionized traditional support models.

Many of the shareware directories provide ratings and user assessments. Often the user reviews provide insight to important feature sets. Allowing consumers an opportunity to assess and compare multiple products prior to making a decision.

Let us not forget the delivery advantage the shareware model has over the traditional retail counterpart. Shareware allows for instant gratification, there is no need to wait for a shipment because consumers can download and use the software immediately.

What does this all mean?
Marketing via the shareware method is far less expensive than traditional advertising, the increased customer demands, personalized service and instant satisfaction all provide an added consumer benefits. With Shareware, software developers, have a great method for consumers to evaluate and purchase their software. Consumers can easily determine if the software is suitable. Ultimately, by allowing the software to sell itself, consumers often obtain top quality software that is priced far less than traditional retail applications.

About the Author

About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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