|
|
Are You Being Mislead By Your Current Computer Dealer?
You've seen the ads - FREE PRINTER OR WEB CAM (with the purchase of a computer), or how about where one retailer is selling their computer for just $999 with a $500 mail-in rebate (that you may or may not ever get) if you sign up for 3-year Internet...
Ink Cartridges & Printing Problems - Poor Print Quality
Why are there faint areas or gaps in my print out? * Unlikely, but your paper may need changing due to its deterioration due to its age. * Check that the type of paper you are using in your printer matches ('Media Type') the setting in the...
It's War I Tell You!
As you may or may not know, a new computer is extremely vulnerable when you first get online with it. There are ways to insure security though. You can get the Windows Update CD from Microsoft and install that before you get online. You can also get...
Lotus Domino/Notes - Microsoft Great Plains tandem as ERP with Documents Workflow - overview for IT Specialist
Lotus Domino/Notes – Microsoft Great Plains tandem as ERP with Documents Workflow – overview for IT Specialist
Microsoft Business Solutions has the whole spectrum of business applications, the good combination seems to be Microsoft Great...
Troubleshooting Printer Problems
Printers are great when they work but when something goes wrong all of a sudden they are "crappy printers", "piece of junk" and so forth. Actually the technology is pretty impressive and if you ask me I think it's nothing short of magic. All that...
|
|
|
|
|
|
|
|
Benefits to Shareware
Benefits to Shareware Shareware has been fighting the stigma of being misunderstood for decades. While corporate software giants can no longer ignore the marketing potential of a trial version, small software startups are struggling with new listings and bandwidth costs. Businesses and individual consumers need to take a closer look at the benefits of taking advantage of shareware marketing. The concept of a trial version is not a new one. Consumer expectations, and the need for immediate satisfaction have spurned the industry to realize the need for instant software. The availability of file downloads in the Internet era, is spurning a revolution of purchasers who never leaving their homes or offices. As a result, the Internet has taken the proliferation of shareware to a new level.
Why the Success? Why developers have succeeded using shareware marketing under poor global economic conditions is fairly obvious. Shareware allows consumers to evaluate an application prior to making a purchase decision. There are no risks to the consumer, if the trial version does not satisfy a purchasers needs, they do not spend the money registering. Evaluating the software prior to purchasing also increases consumer satisfaction as they gain a complete understanding of the software they are ordering and there is little room for surprises. Trying the software before buying is no longer a novelty it is a consumer expectation.
Traditionally, because the barrier to entry is fairly low, companies participating in shareware marketing are usually small and willing to provide personalized service uncommon in large companies. Customers often speak directly with developers requesting feature enhancements, thus improving
the software for all. Software support forums with users helping other users have become commonplace. These allow developers to focus on future upgrades, while repetitive user issues can be quickly dealt with. Software developers, who market via the shareware method, have revolutionized traditional support models.
Many of the shareware directories provide ratings and user assessments. Often the user reviews provide insight to important feature sets. Allowing consumers an opportunity to assess and compare multiple products prior to making a decision.
Let us not forget the delivery advantage the shareware model has over the traditional retail counterpart. Shareware allows for instant gratification, there is no need to wait for a shipment because consumers can download and use the software immediately.
What does this all mean? Marketing via the shareware method is far less expensive than traditional advertising, the increased customer demands, personalized service and instant satisfaction all provide an added consumer benefits. With Shareware, software developers, have a great method for consumers to evaluate and purchase their software. Consumers can easily determine if the software is suitable. Ultimately, by allowing the software to sell itself, consumers often obtain top quality software that is priced far less than traditional retail applications.
About the Author
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
|
|
|
|
|
Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
  |
Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
  |
Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
  |
Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
  |
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
  |
Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
  |
IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
  |
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
  |
FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
  |
Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
  |
Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
  |
freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
  |
Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
  |
Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
  |
Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
  |
Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
  |
Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
  |
IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
  |
Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
  |
Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
  |
|