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Detect Spyware Online
You can detect spyware online using free spyware cleaners and by installing spyware protection software on your computer. Often it's best to start with free spyware cleaners because these free programs will remove any spyware programs currently...
Guns Don't Kill People - Videogames Do!
“Ban these evil games”, “Videogame violence corrupting our nation’s youth”, “video games stole my husband”. It seems everyday that the media are making more and more claims about the evils of videogames. But are these claims based on fact, or is it...
How to fight Cyberterrorism
Information Technology is the lifeline of most organizations today, and as such a disrupted information system can cause your company to lose market share and eventually bring it to its knees. 94% of companies without a tested crisis plan go out...
Microsoft Great Plains Implementation
Overview for controller, programmer, software developer, database administrator, technical consultant, report designer, web developer, IT director/specialist
Microsoft Business Solutions is on the way to popularize it's ERP systems...
Protect Your Email Address
Spam only occurs when the spammer is able to get your email address. They have a variety of methods for doing this, some legal and some not. Either way, the result is the same. You have become a spam victim. The single most important action that...
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Email . . . Lookin' Good!
An often overlooked aspect of online marketing is the importance of how your sales message is delivered. To say this in a more direct way would be to say, "does your email message arrive to the reader in a format that is easy to read, easy to understand, and does is let the reader know you are serious about your business?"
Formatting your email for success is critical. Here is the golden rule to follow. Never format your emails to be greater than 60 characters per line. If you go greater than 60 characters, some of your readers will have trouble reading your email due to how their email software renders the message.
Let me illustrate my point with two sample emails.
Email Message # 1 Hello Jim, Blah blah blah blah blah blah blah blah blah. Blah blah blah blah blah blah blah, blah blah blah blah. Blah blah blah blah blah blah blah blah blah, blah blah blah blah .... Thanks, John Doe
(Line width in this example is greater than 60 characters)
Email Message # 2 Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah blah blah blah, blah blah blah blah blah blahblah blah blah blah blah blah. Blah blah blah blah blah blah blah blah, blah blah blah blah.
Thanks,
John Doe
(Line width in this example is set at 60 characters to guarantee a nice presentation in your customer's email programs.)
I know you will agree that
example # 2 is a much better looking email message than message #1. In fact, I bet you have deleted email that looked like #1, because of the way it looked. Right?
Don't let your email messages suffer this tragic fate because you did not take the time to make them look Good.
Steps to Writing Good Looking Emails
Limit Character width to 60. Use a hard return (that means hit the 'enter' key when you get to 60 characters, or before 60 if the next word is long). I create my messages using Textpad. TextPad ® is a powerful, general purpose editor for plain text files. Easy to use, with all the features a power user requires. ( Go to: TextPad.Com and download the trial copy. )
Avoid using ALL CAPITAL letters. This is viewed as 'screaming' in the cyber world.
If writing your messages in HTML, use font color 'black' for the text of your messages and use color fonts to 'accent' specific words.
Always use blank lines between paragraphs and between your signature file and the cordial exit (Thanks, Sincerely.. etc).
A good looking email is a short message with impact . . . not a 'book'!
About the Author
Todd N. Thompson is an Internet marketing consultant, speaker and marketing expert. You can view his latest project, the "Royal Responder", the best follow-up autoresponse service available on the internet today, at http://www.royal-responder.com/good
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| IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
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