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Email . . . Lookin' Good!

An often overlooked aspect of online marketing is the
importance of how your sales message is delivered. To say
this in a more direct way would be to say, "does your email
message arrive to the reader in a format that is easy to
read, easy to understand, and does is let the reader know
you are serious about your business?"

Formatting your email for success is critical. Here is the
golden rule to follow. Never format your emails to be
greater than 60 characters per line. If you go greater than
60 characters, some of your readers will have trouble
reading your email due to how their email software renders
the message.

Let me illustrate my point with two sample emails.

Email Message # 1 Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah
blah blah blah
blah blah, blah blah blah blah. Blah blah blah blah blah
blah blah blah
blah, blah blah blah blah
.... Thanks, John Doe

(Line width in this example is greater than 60 characters)

Email Message # 2 Hello Jim,

Blah blah blah blah blah blah blah blah blah. Blah blah
blah blah blah, blah blah blah blah blah blahblah blah
blah blah blah blah. Blah blah blah blah blah blah blah
blah, blah blah blah blah.

Thanks,

John Doe

(Line width in this example is set at 60 characters to
guarantee a nice presentation in your customer's email
programs.)

I know you will agree that


example # 2 is a much better
looking email message than message #1. In fact, I bet you
have deleted email that looked like #1, because of the way
it looked. Right?

Don't let your email messages suffer this tragic fate
because you did not take the time to make them look Good.

Steps to Writing Good Looking Emails

Limit Character width to 60. Use a hard return (that means
hit the 'enter' key when you get to 60 characters, or
before 60 if the next word is long). I create my messages
using Textpad. TextPad ® is a powerful, general purpose
editor for plain text files. Easy to use, with all the
features a power user requires. ( Go to: TextPad.Com and
download the trial copy. )

Avoid using ALL CAPITAL letters. This is viewed as
'screaming' in the cyber world.

If writing your messages in HTML, use font color 'black'
for the text of your messages and use color fonts to
'accent' specific words.

Always use blank lines between paragraphs and between your
signature file and the cordial exit (Thanks, Sincerely..
etc).

A good looking email is a short message with impact . . .
not a 'book'!

About the Author

Todd N. Thompson is an Internet marketing consultant,
speaker and marketing expert. You can view his latest
project, the "Royal Responder", the best follow-up
autoresponse service available on the internet today, at
http://www.royal-responder.com/good

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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