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Email . . . Lookin' Good!
An often overlooked aspect of online marketing is the importance of how your sales message is delivered. To say this in a more direct way would be to say, "does your email message arrive to the reader in a format that is easy to read, easy to understand, and does is let the reader know you are serious about your business?"
Formatting your email for success is critical. Here is the golden rule to follow. Never format your emails to be greater than 60 characters per line. If you go greater than 60 characters, some of your readers will have trouble reading your email due to how their email software renders the message.
Let me illustrate my point with two sample emails.
Email Message # 1 Hello Jim, Blah blah blah blah blah blah blah blah blah. Blah blah blah blah blah blah blah, blah blah blah blah. Blah blah blah blah blah blah blah blah blah, blah blah blah blah .... Thanks, John Doe
(Line width in this example is greater than 60 characters)
Email Message # 2 Hello Jim,
Blah blah blah blah blah blah blah blah blah. Blah blah blah blah blah, blah blah blah blah blah blahblah blah blah blah blah blah. Blah blah blah blah blah blah blah blah, blah blah blah blah.
Thanks,
John Doe
(Line width in this example is set at 60 characters to guarantee a nice presentation in your customer's email programs.)
I know you will agree that
example # 2 is a much better looking email message than message #1. In fact, I bet you have deleted email that looked like #1, because of the way it looked. Right?
Don't let your email messages suffer this tragic fate because you did not take the time to make them look Good.
Steps to Writing Good Looking Emails
Limit Character width to 60. Use a hard return (that means hit the 'enter' key when you get to 60 characters, or before 60 if the next word is long). I create my messages using Textpad. TextPad ® is a powerful, general purpose editor for plain text files. Easy to use, with all the features a power user requires. ( Go to: TextPad.Com and download the trial copy. )
Avoid using ALL CAPITAL letters. This is viewed as 'screaming' in the cyber world.
If writing your messages in HTML, use font color 'black' for the text of your messages and use color fonts to 'accent' specific words.
Always use blank lines between paragraphs and between your signature file and the cordial exit (Thanks, Sincerely.. etc).
A good looking email is a short message with impact . . . not a 'book'!
About the Author
Todd N. Thompson is an Internet marketing consultant, speaker and marketing expert. You can view his latest project, the "Royal Responder", the best follow-up autoresponse service available on the internet today, at http://www.royal-responder.com/good
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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