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Chicken Little Entrepreneurs
Chicken Little is hurrying Umbrella 'neath her wing. She thinks the sky is falling fast So goes to tell the King. But, after she has spread the news And all is told and said The good old King just laughs at her And sends her home...
Hall of Shame - The Bad Boys of UCE
The majority of Unsolicited Commercial Email (UCE), or “spam” is sent by a relatively small group of dedicated professional spammers. The Register of Known Spam Operations (ROKSO) indicates that 80% of all spam comes from just 200 known spam...
Powerful Email Strategies
======================================== FREE Professional Information; Pre-Licensed You are invited and encourage to use the following article in your various publications and/or websites. The only requirement is that you provided the author...
Software Promotion
Software Announce
by Sharon Housley
Creating amazing software is only half the battle. Telling the world about your software is the other half. With working capital, consider employing someone who specializes in software promotion. To work...
Web Blogs, Defined, Explained and Understood
What are Blogs?
Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images.
Blogs...
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Net companies will have to reach a broader market to survive
Only 6% of the world's population is actually online which includes email facility only, or; web presence AND email facility combined. Amazingly enough though, only 0.16% of the worlds population are advanced, with the ability to establish their own web presence. If the Internet use remains this minimal then the results will remain minimal, not a good plan for this new medium's survival. Internet technology companies have turned in on them selves they are so focused on introverted growth that they have missed real opportunities. Managements are chasing growth rates based on last years sales, looking to the past where looking to the future and at the present would be more use. The technology industry needs to employ more realistic goals, such as: "How do we get more of the worlds population to use Internet specific devices?".
Internet Technology companies should take notice of how many people are using their products as a percentage of the Global population. Technology companies would do better to set a goal for themselves, for example, to get 20% of the worlds population connected to the Internet within the next 10 years. The result would be a larger market to trade in, with greater business opportunities.
Internet related technology companies may wonder why the Internet presence percentage is so low. These may be few of the present barriers:
Too much complexity in new innovative programs, Systems and networks are too slow, maybe still in the hands of non-fully Internet sympathetic telecommunications and media companies, Software, systems, programs and applications don't fully work; released too early with too many bugs, Data is at risk of being lost, stolen or corrupted with no real guarantee of safety, International
financial barriers still preventing real trade; banks and other financial institutions will not get off the "side-lines" and help, preferring to wait and watch. Can tech companies understand that there is no point in adding new features and functions to pre-existing bugged applications, just to satisfy 6% of the worlds population. If they were asked, it is likely the 6% would prefer better first versions, ensuring confidence in products, applications and networks; with the results being that more people will feel comfortable using the Internet.
Technology companies need to focus their efforts on creating a broader market, at the moment companies are fighting over existing marketplaces and growth is slow and getting stale. The Internet is in danger of becoming an introverted industry, focused on itself and its present predicaments.
With signs of the Internet recovering its media-alleged "loss of face", it would now be the time for Internet technology related companies, to seize the moment and plan for simplicity, quality and future growth.
A suggestion might be aimed at the worlds largest Internet companies as they probably have more to lose, are probably the major players caught up in the introverted growth. Research. If the question was asked, "why are only 6% of the worlds population online in one way or another?". It might benefit Internet leaders to explore the 14% or so that are onlookers, waiting to see what comes next, or if the Net will get easier, or safer. Don't waste resources on the fight to retain the same net savvy customers, work out the problems preventing the 'onlookers' from becoming 'onliners'.
About the Author
Tina Bhole M6.net- Reliable hosting service at most competitive prices http://www.m6.net
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