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Florida State Massage Therapy Association selects gomembers’ membertrak solution
Florida State Massage Therapy Association selects gomembers’ membertrak solution [Herndon, VA] --- gomembers, Inc. announced today that the Florida State Massage Therapy Association (FSMTA: http://www.fsmta.org ) has elected to purchase their...
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Help keep the computers on Earth clean and healthy: Protect your techno-friends from viruses and ‘sickness’.
“Aaaaaahhhhhh! I’ve been invaded by a virus!” Getting a virus means getting sick and no one in their right mind wants to be ill....
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With digital cameras becoming a hit not only to professional photographers, it is understandable that creations of digital image files are also increasing. It is actually the magic of being able to manipulate your photos – edit and organize them and...
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You Don't Have To Be Rich To Be A PC Gamer! There is a common misconception that you have to take out a second mortgage on your house if you want to get a computer that will run all of the latest and greatest games. I don't know who started the...
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Out of Sight But Not Out of Mind
"Out of Sight, But Not Out of Mind"
What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the single most effective tools in marketing is your own business-building newsletter.
The Power of Newsletters:
Newsletters show the customer you care - even when you can't be there. Newsletters answer basic wants and needs, which leads to word of mouth referrals and greater loyalty - something your competitors can't buy. Newsletters reinforce your message. Great newsletters get read and saved by decision makers. The more your readers see your name, the more inclined they are to refer you, hire you, and buy from you. Great newsletters establish you as their personal expert, someone they trust. Great newsletters can make even a "small" company look big. It builds your image. Your newsletter can help "qualify" a prospect. They can read it and learn about your product and services, cutting their buying curve.
Before you begin your newsletter, decide...
The purpose or objective in publishing your newsletter. Is it to educate and improve the personal and professional lives of your readers? Is it to market and position your company as the resource for answers to their problems? Who is your target audience? How often will you publish? A monthly newsletter keeps your company on the top of your customer's and prospect's minds. What type of newsletter is ideal for your readers? Paper publications have a longer life span; they create a strong impression in the customer's mind, however they are costly to produce. Ezines can use basically the same format, are easy to read and are convenient for the reader to reply to. The downside is that they can be deleted too quickly (even before it is ever read). And many ezines I've read are filled with self-promotion and are basically a waste of time. What is your budget? Can
you afford a four color or two/three color printed piece, or do you go for simple black and white? Simple can be better; as long as it is a professionally presented newsletter your readers will respond to. How long will it be? When you first start producing, focus on a one to four page newsletter to produce. Who gets it? You can send your message to a small or large group. You get to decide who gets it. This form of direct communication filled with information the reader can use creates a bond that is difficult to achieve through other forms of mass marketing. If you don't enjoy writing, you could interview others for ideas, or invite others in your industry (those not in direct competition) to write guest articles. You could also purchase industry specific newsletters with your message and promotional info on them. Nearly every major industry has this service. Check with your associations for a referral. Remember that your newsletter is an extension of you and your company. The image it conveys is the image your readers will remember. Be consistent. If you publish and send monthly, then publish and send monthly.
You can purchase your own software to manage your list(s) to send out your ezines. Click the link below to see the program that we use. (We love it!) You can visit http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1
Maybe it's time to increase your visibility with newsletters. Write-on!
Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards
About the Author
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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